Varonis, established in 2005, is a software company headquartered in New York, New York, specializing in data security and analytics. Its mission is to safeguar
Senior Director Product Marketing
Location
United States
Posted
8 days ago
Salary
0
Seniority
Lead
Job Description
Senior Director Product Marketing
Varonis
Role Description We are looking for a seasoned Senior Director of Product Marketing to lead go-to-market strategy for our cybersecurity product portfolio. This is a highly visible, cross-functional leadership role that sits at the intersection of product, sales, and marketing. You will own how our solutions are positioned, messaged, and brought to market — translating complex security capabilities into compelling narratives that resonate with CISOs, security engineers, and enterprise buyers. You will manage a team of product marketers and work closely with product management, demand generation, field sales, and executive leadership to accelerate pipeline and revenue growth. What You'll Do - Own the Narrative - Define and own the product marketing strategy for our cybersecurity portfolio, including positioning, messaging frameworks, and competitive differentiation. - Develop a deep understanding of the vendor landscape, buyer personas, and market dynamics to inform product positioning and GTM motions. - Build and maintain a compelling corporate narrative that spans product lines and resonates across buyer segments. - Craft the narrative for strong POVs that challenge the status quo and speak to the future of where AI and cybersecurity are going. - Be in the Field - Develop deep, direct relationships with CISOs and security leaders to pressure-test messaging. - Act as a company spokesperson: develop and deliver our POV at RSA, Black Hat, customer summits, and analyst events. - Bring field intelligence back to shape positioning, content, and product roadmap input, using the lens of how buyers buy and sellers sell to drive decisions. - Build and Run a High-Performance Team - Manage and grow a team of 4–7 product marketers; set a high bar for craft, speed, and business impact and manage and coach effectively to drive business results. - Run a tight operating cadence: quarterly messaging reviews, competitive updates, field feedback, launch retrospectives, and win/loss analysis. - Foster a culture where the team spends time with customers and prospects. - Embed AI into how your team works: content generation, personalization at scale, competitive monitoring, and sales tool development. Qualifications - 10+ years of B2B marketing experience, with at least 6 years in product marketing and 3+ years managing teams. - Deep cybersecurity domain expertise — you can hold your own in a technical conversation about cloud security, data security posture management (DSPM), identity, email security, etc. - Experience marketing to enterprise security buyers. - Track record of building and landing category-defining narratives at a high-growth security company. Requirements - Exceptional written and verbal communication, especially with executive-level audiences. - Strong strategic thinking with the ability to synthesize market data, customer insights, and product capabilities into crisp positioning. - Comfort operating at both the strategic and tactical levels; not afraid to get hands on. - AI-first: you use AI tools every day, have strong opinions about where they add value in marketing workflows. - Prioritizes ruthlessly: you know the difference between important and urgent, and you protect your team's focus accordingly. Benefits - We invite you to check out our Instagram Page to gain further insight into the Varonis culture! @VaronisLife - Varonis is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.
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