• B2C paid performance end to end: ads, angles, creative, funnel. You make the ads, you don't just brief them. • Relaunching our proven webinar and VSL funnel in a 2026, AI-powered, education-first form. • Finding and scaling the right paid channels (Meta first) into high-converting, net-positive funnels. • Building AI and agentic workflows that produce more creative, faster, with less. • Working alongside our VP Sales, video editor, and CRM manager.

• You will take operational ownership of our entire Google Ads account (Search, Shopping, Performance Max and YouTube). • You will independently develop campaign structures, manage bidding strategies, budget allocation and ongoing A/B tests. • You will work closely with our Head of Growth. They set the strategic direction — you implement it at the highest operational level. • You will analyze performance data and derive concrete optimization measures. • You will actively work with attribution and BI tools (e.g., getklar, adtribute or Triple Whale). • You will keep our tracking clean: GA4, GTM, server-side tracking, cross-domain tracking and conversion modeling are part of your daily routine. • You will collaborate closely with our Creative team and provide data-driven feedback on creatives, landing pages and ad messaging. • You will actively use AI tools — especially Claude — for analysis, research, reporting and process automation. • You will monitor Google updates, competitors and new features and quickly translate relevant insights into profitable actions.

• Du verantwortest einen eigenen Marketing Etat mit Skalierungspotenzial • Du entwickelst datenbasierte Skalierungsstrategien für wachstumsstarke D2C-Brands und steuerst deren Umsetzung über Meta, TikTok & Co. • Du analysierst Performance-Daten und optimierst Budgets, Kampagnen und Creatives entlang klarer KPIs (z. B. ROAS, CAC...) • Du entwickelst eine strukturierte Testing-Roadmap für Creatives und leitest daraus Learnings für zukünftige Kampagnen ab • Du konzipierst und erstellst Creatives für Paid Social Kampagnen auf Meta, TikTok & Co. • Du briefst Shootings von Creator Content • Du managest die Kundenkommunikation und - Beziehung

• Responsible for driving leads to clients through planning, executing, optimizing, and analyzing Google Ads paid search campaigns. • Own local SEO, conversion tracking, and attribution accuracy across multiple client accounts. • Work closely with the project manager and web development team to keep everything connected. • Ensure access to all required advertising and analytics accounts (Google Ads, Analytics, Tag Manager, Website backend). • Audit client's existing Google Ads campaigns and overall paid search efforts. • Audit client websites to identify keyword opportunities. • Develop keyword strategies around brand, services, locations, and competitor analysis. • Plan and build campaigns across Search and Performance Max — including broad, phrase, and exact match targeting, retargeting, seasonal, and testing campaigns. • Continuously optimize keywords, add negatives, refine bids, adjust budgets, and test ads. • Manage and optimize Meta Ads campaigns when required. • Set up and maintain conversion and goal tracking between Google Ads, Google Tag Manager, and the client website. • Review daily lead quality and performance through the attribution system. • Collaborate with the web development team and partners to identify and implement CRO opportunities on landing pages and lead forms. • Prepare PPC, SEO/GBP, and attribution performance data on a consistent cadence (bi-weekly check-ins, monthly reporting cycle).