• Responsible for driving leads to clients through planning, executing, optimizing, and analyzing Google Ads paid search campaigns. • Own local SEO, conversion tracking, and attribution accuracy across multiple client accounts. • Work closely with the project manager and web development team to keep everything connected. • Ensure access to all required advertising and analytics accounts (Google Ads, Analytics, Tag Manager, Website backend). • Audit client's existing Google Ads campaigns and overall paid search efforts. • Audit client websites to identify keyword opportunities. • Develop keyword strategies around brand, services, locations, and competitor analysis. • Plan and build campaigns across Search and Performance Max — including broad, phrase, and exact match targeting, retargeting, seasonal, and testing campaigns. • Continuously optimize keywords, add negatives, refine bids, adjust budgets, and test ads. • Manage and optimize Meta Ads campaigns when required. • Set up and maintain conversion and goal tracking between Google Ads, Google Tag Manager, and the client website. • Review daily lead quality and performance through the attribution system. • Collaborate with the web development team and partners to identify and implement CRO opportunities on landing pages and lead forms. • Prepare PPC, SEO/GBP, and attribution performance data on a consistent cadence (bi-weekly check-ins, monthly reporting cycle).

Role Description Most marketers spend their careers filling footprints someone else left. This is the rare seat where you get to make them. Passion.io is a proven, profitable company at the exact moment it goes all-in AI-first with YouAI. The hard part is already done: real customers, real revenue, a funnel that works. What we're building now is that same business rebuilt from the ground up as an AI-first, product-led company. That almost never happens on top of something that already succeeded, and most people only get to watch this shift from the sidelines. You'd be the one building it. We're hiring a B2C Performance Marketer to own and scale that acquisition engine. A strong IC to join our fully Remote team spread across the globe in 14+ countries, full-time, and hands-on from day one. The proof: Inc. 5000, Forbes 30 Under 30, 4.5 stars across 50k+ reviews, 15k+ customers, 3m+ users. Qualifications - Highly operational and hands-on. - AI-native: you build agentic workflows, you don't just prompt ChatGPT. - Deep paid expertise in info-product, webinar, VSL, or direct-response economics. - Ideally you've scaled a webinar or VSL funnel yourself. - Hungry, high-energy, and happiest when you're moving. - A strong individual contributor who wants a big opportunity to run at. Requirements - B2C paid performance end to end: ads, angles, creative, funnel. - You make the ads, you don't just brief them. - Relaunching our proven webinar and VSL funnel in a 2026, AI-powered, education-first form. - Finding and scaling the right paid channels (Meta first) into high-converting, net-positive funnels. - Building AI and agentic workflows that produce more creative, faster, with less. - Working alongside our VP Sales, video editor, and CRM manager. Benefits - Own and scale our 7 and 8-figure paid funnels, AI-first and fully backed. - Profit share and equity. - Fully remote. The team already spans 14 countries. - Equipment and vacation covered. Company Description The move: If you've scaled a paid funnel and you want to do the best work of your career at the moment a proven company reinvents itself AI-first, apply now. 👉 Tell us what you've actually built, in your own words. We read every application. 🔥 Know the perfect person instead? There's a $5,000 USD referral bonus if you connect us with the person we hire. Drop Monique (our Senior Talent and People Ops Manager) a DM directly.

• Manage paid advertising channels, including Google, Bing, LinkedIn, Meta, etc • Conduct and own detailed analytics in order to optimize spend leveraging modern analytic tools • Oversee retail media network spend in key retailers including Amazon • Control and optimize a six-figure monthly paid media budget with ROAS and CAC discipline • Translate marketing goals into actionable media strategies and campaigns that connect directly to revenue and lead outcomes • Optimize Conversion Funnel KPIs by analyzing the entire funnel, formulating hypothesis and running testing to improve CVR, AOV, Market Basket and other relevant funnel KPIs • Conduct thorough and on-going analysis to identify opportunities & trends, optimize performance, create actionable insights, and refine targeting • Create dashboards, reports and scorecards to provide visibility and regular updates to key stakeholders • Collaborate closely with creative, content, web, and video marketing partners to align messaging, landing page, and audience strategies • Leverage AI to craft and optimize copy, content and iterative tests • Develop a monthly experimentation roadmap, and conduct analytics on experiment run, results and learnings • Hands-on campaign setup and troubleshooting • Partner with analytics and Martech to implement effective tagging, tracking, and measurement • Identify new digital advertising platforms, audiences and creative formats to fuel experimentation and performance growth • Collaborate with members of the digital team for optimal performance across all Justrite Safety Group campaigns

• Lead the strategy, scaling, and optimization of our paid acquisition channels to drive aggressive customer growth. • Transition between high-level growth strategy and data-driven execution, taking full ownership of significant marketing budgets. • Lead cross-functional initiatives between creative, data/BI, and product teams to maximize return on investment (ROI), scale user acquisition, and build sustainable retention loops. • Define and execute the end-to-end paid growth strategy across Google Ads, Meta, TikTok, Programmatic, and emerging discovery engines. • Manage and optimize a substantial multi-channel marketing budget, ensuring capital is efficiently deployed to hit CAC, ROAS, and volume targets. • Develop targeted, localized acquisition strategies across diverse geographic corridors and customer segments to maximize market penetration. • Supervise the technical implementation of marketing stacks, ensuring robust tracking via GA4, Mobile Measurement Partners (MMPs like Adjust/AppsFlyer), and server-side tracking (Conversions API). • Analyze complex user journey data and event logs to continuously refine attribution models and identify hidden bottlenecks in the acquisition funnel. • Establish frameworks for growth reporting, delivering high-level performance insights, cohort analysis, and strategic recommendations directly to C-suite leadership. • Partner with content and design teams to build a high-velocity creative pipeline, shifting asset generation toward emotionally resonant, high-performing concepts. • Lead Conversion Rate Optimization (CRO) initiatives across landing pages, app stores (ASO), and user onboarding flows to eliminate friction and boost drop-off conversions. • Serve as the strategic bridge between the creative production team, product development, and the Business Intelligence (BI) team to streamline data loops and feature deployments. • Oversee relationships with external ad networks, platforms, and agency partners to ensure cutting-edge access to alpha/beta features.