everydays GmbH

• You will take operational ownership of our entire Google Ads account (Search, Shopping, Performance Max and YouTube). • You will independently develop campaign structures, manage bidding strategies, budget allocation and ongoing A/B tests. • You will work closely with our Head of Growth. They set the strategic direction — you implement it at the highest operational level. • You will analyze performance data and derive concrete optimization measures. • You will actively work with attribution and BI tools (e.g., getklar, adtribute or Triple Whale). • You will keep our tracking clean: GA4, GTM, server-side tracking, cross-domain tracking and conversion modeling are part of your daily routine. • You will collaborate closely with our Creative team and provide data-driven feedback on creatives, landing pages and ad messaging. • You will actively use AI tools — especially Claude — for analysis, research, reporting and process automation. • You will monitor Google updates, competitors and new features and quickly translate relevant insights into profitable actions.

• You take full operational responsibility for our three paid channels: Google Ads (Search, Shopping, Performance Max, YouTube), Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display), and ideally Native Ads (Taboola/Outbrain) • You independently manage campaign structure, bidding strategies, budget allocation, and continuous A/B testing across all channels • You work closely with our Head of Growth — they set the strategic direction, and you implement it with hands-on expertise • You actively work with our attribution and BI tools (e.g., getklar, adtribute, Triple Whale) and use the data to make concrete optimization decisions • You keep tracking clean: cross-domain tracking, server-side tracking, conversion modeling — you spot issues before anyone else does • You collaborate with the creative team and provide platform-specific feedback: what works on Search, what performs on Amazon product detail pages (PDPs), and what works as a native advertorial • You actively use AI tools — especially Claude — for analysis, research, reporting, and process acceleration • You monitor competitors and platform updates across all three channels and implement relevant insights directly

• Operational implementation of new products following product approval • Forecasting and demand planning for core products and launches • Preparation of reorders in coordination with the Co‑Founder & Brand • Ensuring product availability • Managing inventory, stock coverage, and tied-up capital • Operational launch readiness • Supplier management and coordination of existing manufacturers and suppliers • Ensuring delivery capability, quality, and timelines • Managing lead times, minimum order quantities, and production planning • Escalation management for delays or quality issues • Building and evolving the central Product Operations system • Maintaining and enhancing ERP, dashboard, and KPI systems • Identifying and implementing automation opportunities • Developing and automating workflows — with a strong focus on AI-supported processes • Reporting and transparency on inventory, forecasts, product availability, and risks • Monthly Product Operations reporting • Establishing a reliable data foundation for operational decision-making

• Editing and post-production of high-performance ad videos for Meta Ads (Instagram & Facebook) — primarily UGC style, whitelisting, and short VSL formats, in 4:5, 9:16 and 1:1. • AI as a multiplier: You use generative tools (e.g., CapCut, Runway/Kling, HeyGen/Arcads, ElevenLabs, Captions) intentionally to produce hook variants, voiceovers, synthetic UGC, B-roll, and subtitles in a fraction of the previous time — massively increasing our test output. • Fast iteration & testing: new hooks, editing variants, text changes, thumbnail tests — many variants, fast, data-driven. • Close collaboration with the Creative Strategist on ideas, storyboards, and scripts. • Visual implementation of psychological triggers (text overlays, zooms, soundbites, pattern interrupts) for maximum scroll-stopping impact. • Content selection from raw footage from creators, influencers, in-house shoots — and increasingly from AI-generated material. • Building & maintaining a creative library (preferably AI-tagged/organized) so we can iterate faster. • Optimizing existing creatives based on performance data and feedback from media buying.

• Produce UGC videos focused on recipes and demonstrating the use of our products • Create Reels, TikToks, and recipe-style ads • Develop new recipe ideas for our social media channels • Prepare and present recipes on camera • Record voiceovers, talking-head segments, and food content • Collaborate with the marketing team to develop new content ideas

• Produce UGC videos centered on recipes and the use of our products • Create Reels, TikToks and recipe-style ads • Develop new recipe ideas for our social media channels • Prepare and present recipes on camera • Record voiceovers, talking-head clips and food content • Collaborate with the marketing team to develop new content ideas

• Production of UGC videos focused on recipes and the use of our products • Creation of Reels, TikToks and ad creatives in recipe format • Development of new recipe ideas for our social media channels • Preparation and presentation of recipes on camera • Recording voiceovers, talking-head sequences and food content • Collaboration with the marketing team to develop new content ideas

• Du identifizierst relevante Influencer, Creator und Communities und begeisterst sie langfristig für unsere Mission. • Du betreust eigenverantwortlich ein aktives Portfolio von 25+ Influencern und entwickelst Top-Performer gezielt weiter. • Du baust langfristige Brand-Ambassador-Partnerschaften auf und entwickelst kreative Konzepte, Storylines und Kampagnenformate gemeinsam mit Creatorn. • Du entwickelst kanalübergreifende Influencer-Strategien für Plattformen wie Instagram, TikTok, YouTube, Twitch, Podcasts und weitere relevante Creator-Channels. • Du erkennst neue Plattformen, Trends und Creator frühzeitig und testest innovative Formate proaktiv. • Du verantwortest die strategische und operative Planung sowie Umsetzung von Influencer-Kampagnen mit Fokus auf: -Brand Awareness -Performance & Conversion -Community Building -Storytelling & virale Formate. • Du analysierst Kampagnen- und Creator-Performance anhand relevanter KPIs und leitest datenbasierte Optimierungen ab. • Du arbeitest eng mit Paid Media, Brand, Content und Performance Marketing zusammen und verstehst die Wechselwirkungen des gesamten Marketing-Mix. • Du bringst neue Ideen ein, hinterfragst bestehende Prozesse und entwickelst unser Influencer Marketing kontinuierlich weiter.

• You support the selection and evaluation of manufacturers (quality, price, capacity) • You assist in product and formulation development in close coordination with internal and external partners • You obtain quotes, compare prices, and support cost calculations • You contribute to quality management, review specifications, and assist with certifications • You help with production planning, coordinating volumes and delivery times • You support packaging matters, labeling, and technical requirements • You work closely with Product, Supply Chain, and Marketing to ensure smooth processes • You help improve processes and resolve production challenges

• You proactively identify relevant influencers and inspire them with our mission. • You maintain and nurture existing influencer relationships. • You manage an active portfolio of at least 25+ influencers. • You drive the strategic and operational development of our influencer marketing. • You plan and execute influencer campaigns. • You are responsible for monitoring and reporting on influencer marketing initiatives. • You understand the broader marketing business and always keep the big picture in mind.