• You will take operational ownership of our entire Google Ads account (Search, Shopping, Performance Max and YouTube). • You will independently develop campaign structures, manage bidding strategies, budget allocation and ongoing A/B tests. • You will work closely with our Head of Growth. They set the strategic direction — you implement it at the highest operational level. • You will analyze performance data and derive concrete optimization measures. • You will actively work with attribution and BI tools (e.g., getklar, adtribute or Triple Whale). • You will keep our tracking clean: GA4, GTM, server-side tracking, cross-domain tracking and conversion modeling are part of your daily routine. • You will collaborate closely with our Creative team and provide data-driven feedback on creatives, landing pages and ad messaging. • You will actively use AI tools — especially Claude — for analysis, research, reporting and process automation. • You will monitor Google updates, competitors and new features and quickly translate relevant insights into profitable actions.

• Du verantwortest einen eigenen Marketing Etat mit Skalierungspotenzial • Du entwickelst datenbasierte Skalierungsstrategien für wachstumsstarke D2C-Brands und steuerst deren Umsetzung über Meta, TikTok & Co. • Du analysierst Performance-Daten und optimierst Budgets, Kampagnen und Creatives entlang klarer KPIs (z. B. ROAS, CAC...) • Du entwickelst eine strukturierte Testing-Roadmap für Creatives und leitest daraus Learnings für zukünftige Kampagnen ab • Du konzipierst und erstellst Creatives für Paid Social Kampagnen auf Meta, TikTok & Co. • Du briefst Shootings von Creator Content • Du managest die Kundenkommunikation und - Beziehung

• Responsible for driving leads to clients through planning, executing, optimizing, and analyzing Google Ads paid search campaigns. • Own local SEO, conversion tracking, and attribution accuracy across multiple client accounts. • Work closely with the project manager and web development team to keep everything connected. • Ensure access to all required advertising and analytics accounts (Google Ads, Analytics, Tag Manager, Website backend). • Audit client's existing Google Ads campaigns and overall paid search efforts. • Audit client websites to identify keyword opportunities. • Develop keyword strategies around brand, services, locations, and competitor analysis. • Plan and build campaigns across Search and Performance Max — including broad, phrase, and exact match targeting, retargeting, seasonal, and testing campaigns. • Continuously optimize keywords, add negatives, refine bids, adjust budgets, and test ads. • Manage and optimize Meta Ads campaigns when required. • Set up and maintain conversion and goal tracking between Google Ads, Google Tag Manager, and the client website. • Review daily lead quality and performance through the attribution system. • Collaborate with the web development team and partners to identify and implement CRO opportunities on landing pages and lead forms. • Prepare PPC, SEO/GBP, and attribution performance data on a consistent cadence (bi-weekly check-ins, monthly reporting cycle).

Role Description Most marketers spend their careers filling footprints someone else left. This is the rare seat where you get to make them. Passion.io is a proven, profitable company at the exact moment it goes all-in AI-first with YouAI. The hard part is already done: real customers, real revenue, a funnel that works. What we're building now is that same business rebuilt from the ground up as an AI-first, product-led company. That almost never happens on top of something that already succeeded, and most people only get to watch this shift from the sidelines. You'd be the one building it. We're hiring a B2C Performance Marketer to own and scale that acquisition engine. A strong IC to join our fully Remote team spread across the globe in 14+ countries, full-time, and hands-on from day one. The proof: Inc. 5000, Forbes 30 Under 30, 4.5 stars across 50k+ reviews, 15k+ customers, 3m+ users. Qualifications - Highly operational and hands-on. - AI-native: you build agentic workflows, you don't just prompt ChatGPT. - Deep paid expertise in info-product, webinar, VSL, or direct-response economics. - Ideally you've scaled a webinar or VSL funnel yourself. - Hungry, high-energy, and happiest when you're moving. - A strong individual contributor who wants a big opportunity to run at. Requirements - B2C paid performance end to end: ads, angles, creative, funnel. - You make the ads, you don't just brief them. - Relaunching our proven webinar and VSL funnel in a 2026, AI-powered, education-first form. - Finding and scaling the right paid channels (Meta first) into high-converting, net-positive funnels. - Building AI and agentic workflows that produce more creative, faster, with less. - Working alongside our VP Sales, video editor, and CRM manager. Benefits - Own and scale our 7 and 8-figure paid funnels, AI-first and fully backed. - Profit share and equity. - Fully remote. The team already spans 14 countries. - Equipment and vacation covered. Company Description The move: If you've scaled a paid funnel and you want to do the best work of your career at the moment a proven company reinvents itself AI-first, apply now. 👉 Tell us what you've actually built, in your own words. We read every application. 🔥 Know the perfect person instead? There's a $5,000 USD referral bonus if you connect us with the person we hire. Drop Monique (our Senior Talent and People Ops Manager) a DM directly.