• Creative Strategien entwickeln: Der Kunde schickt eine Kampagne, du arbeitest die Strategie dahinter aus, mit einem großen Research Anteil • Wettbewerbsresearch: Welche Ads schalten die Wettbewerber, wie sind die aufgebaut, welche Arten von Ads funktionieren aktuell auf den Plattformen • Creative Deconstruction: Ads systematisch zerlegen und verstehen, welche Hooks funktionieren, was Aufmerksamkeit erzeugt und wie man die Zielgruppe bestmöglich abholt • Performance Analyse im Ads Manager: Welche Ads laufen gut, welche nicht, Learnings ableiten und daraus neue Strategien und Testing Ansätze entwickeln • Kampagnenkonzepte, Testing Strategien und Messaging Ansätze für unsere Kunden erarbeiten • Anleitung und Weiterentwicklung des Creative Teams (Grafikdesigner, Motion Designer, Video Editoren, Copywriter) • Qualitätssicherung aller Werbemittel, visuell und performance-seitig, inklusive Safe Zones und plattformgerechter Umsetzung • Creative Reportings und Strategy Präsentationen für Kunden erstellen und präsentieren • Deinen eigenen Workflow mit AI Tools ständig weiterentwickeln und Learnings ins Team tragen

• Conceptualize and design dealer campaigns (e.g., overstock, seasonal promotions) • Integrate vehicles into generic backplates and properly prepare retail assets • Pre-produce social assets — considering formats from print to digital • Design website hero panels and key visuals • Ensure all work consistently adheres to Volkswagen’s corporate design • Develop campaigns conceptually from the initial idea to the final look-and-feel, not just execute • Develop a creative leading idea and roll it out consistently across all channels • Act as a creative sparring partner for the agency and, where applicable, the client — present and defend concepts • Quality assurance: keep an eye on brand and corporate-design conformity of assets • Provide guidance / technical leadership to junior designers or on artworking when needed • Work efficiently under agency conditions: scheduling, feedback loops, scaling of assets

• Champion the pedagogical vision for mathematics across the math portfolio • Set a high benchmark for efficacy, creativity, usability, and fun • Drive the development of engaging instructional artifacts reflecting learning science • Partner with Product Management, Engineering, Creative Services, and others • Coach and support your team in creating the content for learning resources • Establish robust frameworks for content creation, gathering feedback • Create learning design briefs, logic models, and support post-release research • Manage, coach, and inspire LXD team members while fostering an inclusive culture • Manage capacity planning, project budgets, and external vendors

• Generate Big Ideas: Campaigns, content, brand moments, things that are hard to define - advertising in all its many shapes and sizes. • You’ll be a guardian of the brand’s look and feel. Always striving for excellence and consistency in whatever you touch. • Work Collaboratively: With writers, designers, producers, cross functional friends, stakeholders, etc. You understand that great work is the result of a healthy symbiotic relationship. • You’re comfortable with advertising and design in all its shapes and sizes. You’ll have a key role in our social channels. • Standard Operating Procedure: Good to each other. Hard on the work.