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Performancepixel GmbH

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Art Director, Performance Creatives

Art DirectorArt DirectorFull TimeRemoteLeadTeam 1-10Since 2019H1B No SponsorCompany SiteLinkedIn

Location

Germany

Posted

8 hours ago

Salary

0

Seniority

Lead

Bachelor Degree3 yrs expGermanEnglish

Job Description

Art Director, Performance Creatives

Performancepixel GmbH

• Creative Strategien entwickeln: Der Kunde schickt eine Kampagne, du arbeitest die Strategie dahinter aus, mit einem großen Research Anteil • Wettbewerbsresearch: Welche Ads schalten die Wettbewerber, wie sind die aufgebaut, welche Arten von Ads funktionieren aktuell auf den Plattformen • Creative Deconstruction: Ads systematisch zerlegen und verstehen, welche Hooks funktionieren, was Aufmerksamkeit erzeugt und wie man die Zielgruppe bestmöglich abholt • Performance Analyse im Ads Manager: Welche Ads laufen gut, welche nicht, Learnings ableiten und daraus neue Strategien und Testing Ansätze entwickeln • Kampagnenkonzepte, Testing Strategien und Messaging Ansätze für unsere Kunden erarbeiten • Anleitung und Weiterentwicklung des Creative Teams (Grafikdesigner, Motion Designer, Video Editoren, Copywriter) • Qualitätssicherung aller Werbemittel, visuell und performance-seitig, inklusive Safe Zones und plattformgerechter Umsetzung • Creative Reportings und Strategy Präsentationen für Kunden erstellen und präsentieren • Deinen eigenen Workflow mit AI Tools ständig weiterentwickeln und Learnings ins Team tragen

Job Requirements

  • 3+ Jahre Erfahrung in Art Direction, Creative Strategy oder Creative Lead Rollen im Performance Marketing oder Agenturumfeld
  • Nachweisbare Erfahrung in der Entwicklung von Ad Creative Konzepten für Meta, TikTok o.ä. (PFLICHT, bitte im Portfolio zeigen)
  • Du kannst mit Zahlen arbeiten: Ads Manager Daten lesen, CTR, Hook Rate, ROAS interpretieren und daraus Strategien ableiten
  • Du verstehst, wie der Algorithmus arbeitet, wie Ads aktuell funktionieren und worin sich die Plattformen unterscheiden
  • Du bist hochkreativ und entwickelst unike Ideen, keine Copy Paste Ads
  • AI Skills: Du bist mit Tools wie Claude, Higgsfield, ElevenLabs und Co vertraut und hast Bock, deinen Workflow ständig zu verbessern (unser Fokus liegt auf Claude, Figma und Higgsfield)
  • Führungserfahrung: Du hast bereits ein kreatives Team angeleitet
  • Fähigkeit, kreative Ideen klar und überzeugend vor Kunden zu präsentieren
  • Du beschäftigst dich auch privat mit Social Ads, Trends und Plattform Updates
  • Sprache: Deutsch mind. C1, Englisch mind. B2

Benefits

  • Arbeite mit einem der modernsten AI Creative Workflows der Branche (Claude, Figma, Higgsfield)
  • Arbeite mit Marken, die Creative ernst nehmen (u.a. MyMüsli, Olavson, Elotrans etc.)
  • Remote-first, flexible Arbeitszeiten
  • Datengetriebenes Umfeld, jede kreative Entscheidung wird messbar
  • Direkte Zusammenarbeit mit der Geschäftsführung
  • Urban Sports Mitgliedschaft
  • JobRad
  • Mehrere Workations pro Jahr
  • Regelmäßige Team Events
  • Gestaltungsspielraum: Du formst die kreative Ausrichtung der Agentur mit

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