Evolve. Enable. Automate.
Marketing Campaign Manager
Location
United States
Posted
4 days ago
Salary
$115K - $140K / year
Seniority
Senior
Job Description
Marketing Campaign Manager
Acuity, Inc.
• Own the end-to-end development and execution of integrated marketing campaigns. • Collaborate cross-functionally to ensure campaigns align with business objectives and audience needs. • Translate product positioning and messaging into compelling campaign narratives. • Lead strategy and execution for outbound email campaigns, including nurture programs, newsletters, and product updates. • Develop segmentation strategies and optimize email performance through A/B testing and analytics. • Analyze campaign performance and provide actionable insights to improve pipeline generation and influence. • Partner with RevOps to refine attribution and reporting processes. • Act as a key partner to Product Marketing, Content, and Sales teams to ensure consistent messaging and campaign alignment. • Stay current with marketing tech trends and apply innovations to improve campaign performance. • Partner with Marketing Ops to ensure accurate tracking in HubSpot, Salesforce, and Gong.
Job Requirements
- Min 4 years of marketing experience, with a focus on campaign management and email marketing.
- Proven experience leveraging ABM technology (e.g., 6Sense, Common Room or similar) to run account-based campaigns.
- Experience in B2B SaaS required. HR Tech preferred.
- Strong understanding of omni-channel marketing best practices, including segmentation, automation and personalization across platforms like email, web, social, paid, community, etc.
- Excellent writing experience, with the ability to create concise value-based messaging that drives action tailored to specific audiences.
- Demonstrated ability to plan, prioritize, and thrive in a fast-paced, deadline-driven environment.
- Proven ability to collaborate effectively with cross-functional teams.
- Ability to make data-driven decisions, citing evidence from marketing trends, KPIs and stakeholder feedback.
- Proficiency with analytics tools such as Google Analytics, HubSpot and Salesforce.
- Experience with 6Sense, Gong, Outreach, WordPress, Asana or similar tools.
- Bachelor's degree in business, marketing or a related communications field or relevant work experience.
Benefits
- Stay healthy and happy with our comprehensive medical, dental and vision plans.
- You can also choose from FSA or HSA options to suit your needs.
- Save for your future with our 401K plan that matches your contributions.
- Enjoy paid leave for various life events, such as sickness, disability, or parenthood.
- Own a piece of the company with our #Allin Shares Program.
- Take a break from work with our unlimited PTO policy to refresh and recharge.
- Company paid holidays, birthday day off, closed 4th of July week and December holiday week, half day summer Fridays* and half day first Fridays*, and 8 hours of volunteer time.
- Earn extra cash by referring qualified candidates to join our team.
- Access professional and personal support through our employee assistance program.
- Work from anywhere with our remote work environment that fosters collaboration and creativity.
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