• Write SEO content (blogs, guides, landing pages) that aligns with customer strategy and search intent • Investigate why existing content isn't performing and recommend improvements based on technical SEO factors, competitive gaps, and content quality. • Refresh and optimize existing content to improve search rankings and engagement • Manage content for approximately 3 customer accounts, maintaining quality and meeting deadlines • Attend customer calls with your Head of Content or Associate Head of Content • Learn to create performance reports and communicate results to customers • Occasionally review freelancer work on your accounts to ensure it meets quality standards • Collaborate with design on graphics and visuals for your content • Contribute to team knowledge-sharing and internal initiatives

About Obility Obility is where smart B2B marketing meets action. We help high-growth tech and B2B companies scale without wasting money or time on fluff. We love data, strategy, and tools that actually work, and we’re always testing the next thing that will give our clients an edge. If you like solving problems, learning fast, and getting results you can brag about, you’ll feel at home here. The Role We’re looking for an SEO & GEO Manager to lead organic growth strategies that perform not just in traditional search, but across AI-powered discovery, including Google AI Overviews, generative search experiences, and large language models (LLMs). Once fully trained, you’ll own strategy and execution for a portfolio of B2B clients, acting as a trusted advisor who can translate complex SEO, GEO, and AI concepts into clear, confident recommendations for marketing leaders and C-suite stakeholders. This is a hands-on, growth-stage role for someone with a strong SEO foundation who understands that modern SEO isn’t just about rankings… it’s about visibility, authority, and influence across how buyers actually search today. You’re ready to level up: learning the Obility way, applying proven best practices, and staying curious by testing new tools, tactics, and approaches as search evolves in the AI era. We’re looking for someone with a strong analytics foundation (GA, GTM, GSC) who understands SEO best practices and is willing to learn and grow under guidance from our SEO & GEO Team. What You’ll Do Strategy & Client Leadership Own end-to-end SEO and GEO strategy for a handful of B2B clients, from research and roadmap to execution and reporting Develop and present strategies that account for: Traditional organic search Google AI Overviews & evolving SERP layouts LLM visibility and brand representation (ChatGPT, Gemini, Perplexity, etc.) On-site content updates to improve KPIs Confidently present to senior marketing leaders and C-suite stakeholders, guiding prioritization and decision-making Act as the primary SEO/GEO point of contact, building trust through clarity, rigor, and results SEO, GEO & AI Execution Complete keyword research, pillar and content collection strategies based on the client's goals, competitors, industry research, and how AI systems retrieve and synthesize information Design content strategies built for humans and machines Lead technical SEO initiatives, including crawlability, indexation, site architecture, internal linking, structured data, and performance Monitor and analyze brand visibility across AI-generated answers, identifying opportunities to improve inclusion and accuracy Data, Measurement & Reporting Partner with internal teams to ensure analytics, tagging, and attribution are set up correctly and evolve with strategy Own SEO and GEO measurement frameworks using GA4, Google Search Console, Looker, and emerging AI visibility tooling Build quarterly reports that clearly communicate: Performance and impact What’s working, what’s not, and why Clear next steps tied to business outcomes Proactively surface opportunities, not just report on past performance Cross-Functional Collaboration To start, you will work closely with Obility’s Strategy & Execution Director and Senior SEO Strategist to learn the Obility way and ensure adherence to our best practices and formats Work closely with Content, Organic Social, Paid Media, Data Reporting, and Customer Success to ensure SEO and GEO are integrated into broader marketing programs Thought Leadership & Growth Stay ahead of SEO, GEO, AI Overview, and LLM trends—testing, validating, and documenting learnings Support Obility’s growth by sharing case studies, thought leadership, and internal enablement with the sales team, via content creation, and on LinkedIn What Success Looks Like By Day 30: You’ll complete Obility onboarding and training, and begin assisting on client projects with guidance from your SEO & GEO mentors. By Day 60: You’ll have contributed to meaningful client initiatives, applying best practices and starting to make your own recommendations with oversight. By Day 90-120: You’ll be confidently up and running at full capacity, supporting a full book of business independently with oversight from your manager and the strategy director. Qualifications & Experience Benefits for Team Members 25 paid days off in your first year and 9 paid holidays Fully remote work policy, work from anywhere 4.5 Day work week 100% Employer-paid Health Insurance for employees 100% Employer-paid Life Insurance policy 3% employer contribution to 401(k) retirement plan 12-week paid family/parental leave 20 days paid sabbatical after 7 years Regular virtual happy hours and game sessions to help you get to know your team members Once or twice yearly, in-person, company-wide get-togethers Fun and inclusive company culture that supports employee development and teamwork Salary band: $65,000 - $85,000 USD. Final compensation offered is determined by your skills and experience.

• Lead SEO & GEO strategy for AI and organic search visibility • Optimize content with structured data, schema, and conversational queries • Collaborate with MLR and web teams to ensure compliance • Manage agencies and educate internal teams on SEO/GEO best practices

• You research a wide range of topics and ideally write press releases, editorial content and other PR formats yourself in a clear, engaging and audience-appropriate style. • You proactively reach out to journalists, editorial teams and media professionals to strategically and sustainably place our clients in relevant media outlets. • You create well-founded link plans, continuously research new potential link sources and evaluate them for quality, relevance and sustainability. • You develop cross-channel campaign and content concepts that consider clients’ SEO & GEO objectives as well as PR and brand aspects. • You conduct backlink analyses and backlink audits: you analyze existing link profiles, identify potential, detect toxic or unnatural links and derive concrete recommendations for action. • You analyze competitor backlink profiles (link sources, content formats, placement logic) and translate the insights into realistic and scalable linkbuilding measures. • You produce meaningful reports, analyze results and confidently present your findings to colleagues and clients.