• You research a wide range of topics and ideally write press releases, editorial content and other PR formats yourself in a clear, engaging and audience-appropriate style. • You proactively reach out to journalists, editorial teams and media professionals to strategically and sustainably place our clients in relevant media outlets. • You create well-founded link plans, continuously research new potential link sources and evaluate them for quality, relevance and sustainability. • You develop cross-channel campaign and content concepts that consider clients’ SEO & GEO objectives as well as PR and brand aspects. • You conduct backlink analyses and backlink audits: you analyze existing link profiles, identify potential, detect toxic or unnatural links and derive concrete recommendations for action. • You analyze competitor backlink profiles (link sources, content formats, placement logic) and translate the insights into realistic and scalable linkbuilding measures. • You produce meaningful reports, analyze results and confidently present your findings to colleagues and clients.

• Write keyword-optimized content for service pages and landing pages to improve search engine rankings and attract buyers. • Ensure all content is crafted with a focus on SEO performance, including proper keyword placement, density, and optimization percentages. • Research and implement high-converting keywords to drive targeted traffic. • Tailor all content to align with the preferences and expectations of the U.S. audience.

Role Description The Junior SEO Specialist supports the SEO Department by executing foundational SEO tasks across client websites and digital properties. This role focuses primarily on on-page SEO, internal linking, and content optimization, with exposure to off-page SEO and light technical SEO concepts. The ideal candidate is detail-oriented, process-driven, and eager to build deep SEO expertise over time. This is a hands-on execution role, not a strategy role (yet). Responsibilities - On-Page SEO - Optimize page-level elements including title tags, meta descriptions, headers (H1–H6), image alt text, and internal anchor text - Implement internal linking strategies based on keyword targets and site structure - Assist with content optimization for existing blog posts, service pages, and landing pages - Ensure keyword usage aligns with search intent and SEO best practices - Internal Linking & Site Structure - Add and maintain internal links to improve crawlability and topical authority - Follow internal linking maps or SEO Manager direction - Identify orphaned or underlinked pages and recommend fixes - Off-Page SEO (Support Level) - Assist with backlink outreach and brand mention opportunities - Support citation building and local SEO efforts when applicable - Help manage outreach tools and track placements, links, and mentions - CMS & Publishing Support - Work within various CMS platforms (primarily WordPress) to implement SEO updates - Coordinate with content and web teams to ensure SEO requirements are followed during publishing - Perform basic QA checks after changes go live - SEO Tools & Reporting - Use SEO tools to research keywords, track rankings, and identify optimization opportunities - Pull data from tools for internal reporting and audits - Follow established SEO SOPs and documentation Qualifications - Basic understanding of SEO fundamentals (on-page, off-page, and technical concepts) - Familiarity with CMS platforms, especially WordPress - Experience or coursework using SEO tools such as SEMrush and Ahrefs - Comfort working inside spreadsheets (Google Sheets / Excel) - Strong attention to detail and ability to follow processes - Clear written communication skills Bonus / Preferred Qualifications - Experience with BuzzStream (or similar outreach tools) - Familiarity with BrightLocal or local SEO citation platforms - Basic understanding of Google Search Console and Google Analytics / GA4 - Exposure to technical SEO concepts such as site indexing, page speed basics, redirects, and canonical tags - Prior experience in digital marketing, content marketing, or blogging Traits We’re Looking For - Coachable and curious — willing to learn SEO deeply - Organized and dependable — follows checklists and SOPs - Comfortable with repetitive tasks and execution work - Able to take feedback and apply it quickly - Interested in growing into a mid-level SEO role over time Benefits - Opportunity for advancement - Paid time off - Dental insurance - Health insurance - Training & development This is a remote position.

• Develop and implement SEO strategies tailored to the unique goals of each client. • Manage comprehensive on-page, off-page, and technical SEO initiatives. • Conduct in-depth keyword research and competitor analysis. • Optimize website structures, metadata, and content to drive performance. • Identify long-term growth opportunities and establish clear SEO roadmaps. • Conduct regular site audits and resolve underlying technical issues. • Collaborate with developers to ensure the seamless implementation of technical recommendations. • Improve site speed, indexing, and overall crawlability. • Manage schema markup and structured data to enhance search visibility. • Provide detailed SEO briefs to guide copywriters in creating high-performing content. • Optimize landing pages and blog posts for both users and search engines. • Ensure all client websites adhere to the latest SEO best practices. • Oversee ethical link-building strategies to build domain authority. • Monitor backlink profiles to ensure health and quality. • Maintain strict adherence to white-hat SEO practices. • Prepare monthly SEO reports tracking rankings, traffic, and conversions. • Provide actionable insights and clear recommendations based on data. • Communicate results and complex SEO strategies to clients in simple, professional terms. • Manage client expectations and participate in regular calls.