Animalz

• Research, outline, and write high-quality SEO content (blog posts, guides, landing pages, and more) that balances search intent with editorial excellence • Refresh and optimize existing content to improve rankings, engagement, and visibility across both traditional search and AI-powered discovery tools • Create and optimize content strategies for your accounts with input from your Head of Content, incorporating SEO, AEO (Answer Engine Optimization), and content performance data • Manage content calendars that align with each customer's goals, search landscape, and competitive positioning • Generate strategic content ideas and craft comprehensive briefs that account for keyword targeting, search intent, SERP features, and AI search visibility • Report on content performance monthly, using tools like GA4, GSC, Ahrefs, and Clearscope to communicate results and surface opportunities • Manage and assign work to freelance writers: preparing briefs, tracking deadlines, reviewing drafts, and providing editorial feedback to ensure quality and consistency • Stay current on how AI search tools (Perplexity, ChatGPT, Gemini, AI Overviews) surface and cite content, and factor this into content strategy and execution

• Design ebooks, reports, and whitepapers: Lay out long-form content with clear visual hierarchy, incorporating charts/graphs, pull quotes, icons, imagery, and infographics as needed • Create presentation and slide deck designs: Build visually compelling slides that support a narrative, including data visualizations, diagrams, and light animation where appropriate • Produce social media graphics: Design graphics for LinkedIn, Twitter/X, and other platforms—carousels, quote cards, checklists, and promotional visuals • Design inline blog graphics: Create supporting visuals for blog posts—diagrams, flowcharts, illustrated concepts, and data visualizations • Follow brand guidelines precisely: Apply established color palettes, typography, icon sets, and visual treatments consistently across all deliverables • Incorporate feedback efficiently: Respond to revision requests from the Creative Director quickly and accurately • Deliver organized, final files: Export assets in the correct formats (PNG, SVG, JPEG, PDF, GIF) with clean file naming and organization

• Lead creative strategy for customer accounts: Participate in kickoff calls and creative interviews with customers to understand their brand identity, visual goals, and content objectives • Write and shape design briefs: Translate customer needs and content strategies into clear, actionable briefs that production designers can execute against • Review and elevate production work: QA design deliverables before they reach the customer, ensuring visual quality, brand consistency, and creative ambition go beyond "just layout" • Expand and refine customer brand systems: When customers lack the design assets or visual identity needed for production work, lead brand-level design initiatives (color palettes, typography systems, icon sets, illustration styles, brand guidelines) • Manage and mentor production designers: Oversee 2+ freelance designers, providing clear feedback, establishing standards, and building a consistent creative process • Advise on creative direction for data visualization: Help customers think beyond default charts and graphs. Guide the team toward more narrative, visually compelling ways to present data in reports, ebooks, and presentations • Collaborate with content strategists: Work alongside Heads of Content and content marketers to ensure design and content reinforce each other • Shape the design practice: Contribute to how we scope, price, and deliver design services as this part of the business grows

• Write SEO content (blogs, guides, landing pages) that aligns with customer strategy and search intent • Investigate why existing content isn't performing and recommend improvements based on technical SEO factors, competitive gaps, and content quality. • Refresh and optimize existing content to improve search rankings and engagement • Manage content for approximately 3 customer accounts, maintaining quality and meeting deadlines • Attend customer calls with your Head of Content or Associate Head of Content • Learn to create performance reports and communicate results to customers • Occasionally review freelancer work on your accounts to ensure it meets quality standards • Collaborate with design on graphics and visuals for your content • Contribute to team knowledge-sharing and internal initiatives