• Convert qualified opportunities into new clients for website solutions • Work closely with Business Development Representatives (BDRs) for prospecting • Lead sales consultations and identify client needs • Present solutions and overcome objections to close new business

• Translate product training and education into successful sales across a broad surgical technology portfolio, including neurosurgery, spine, ENT, cranio-maxillofacial, and integrated operating room solutions. • Develop creative sales strategies for existing and prospective accounts throughout the assigned territory. • Generate and maintain a complete and consistent customer database for the assigned territory. • Establish and maintain relationships with key stakeholders at qualified accounts through customer visits, phone calls, industry events, and other ongoing communication. • Manage the complete sales cycle, including presentations, product evaluations, contract negotiations, closing, delivery, installation, and post-sale support. • Prepare necessary sales and tender documentation, including quotations, letters, and responses to technical questions. • Develop a consistent customer contact strategy and maintain detailed knowledge of each account, distributor, and market. • Leverage existing customer relationships to influence prospective accounts and identify upgrade opportunities. • Collaborate with colleagues and share account information to support cross-selling opportunities. • Conduct accurate sales forecasting and provide data to support annual budget planning. • Develop and execute a creative 12-month territory sales strategy aligned with broader company goals. • Maintain a high level of product and industry knowledge through continuous self-training. • Maintain a professional and innovative image with customers, competitors, and colleagues. • Monitor territory expenses and identify potential cost-saving opportunities. • Additional duties may be assigned based on business needs.

• Build and maintain strong, long‑term relationships with key stakeholders across assigned accounts to support customer satisfaction, loyalty, and growth. • Develop and execute account plans to identify opportunities, generate demand, and identify greenfield and brownfield projects. • Present clear, customer‑focused solution recommendations that demonstrate how Emerson offerings address customer challenges and deliver measurable value. • Identify and pursue new business opportunities—from initial lead identification through purchase order—to maximize the full product and service portfolio. • Collaborate closely with internal partners, including Business Development Managers, technical specialists, and support teams, to ensure alignment and effective pursuit strategies. • Apply thoughtful pricing strategies that balance customer needs with business objectives. • Monitor industry trends and competitive activity to anticipate customer needs and uncover new areas of opportunity. • Maintain accurate documentation of activities, forecasts, and account insights in CRM systems.

• Research potential sales opportunities within assigned region to target key contacts • Source new sales opportunities through cold calling institutional prospects from new and existing leads • Forecast sales, develop “out-of-the-box” sales strategies/models and evaluate their effectiveness • Prospect and build a sales pipeline via multiple mediums (email, phone, trade show leads, and inbound website leads) • Set up email campaigns to source additional leads and inquiry opportunities • Perform webinar presentations and orientations to educate advisors and faculty on UWorld product and platform capabilities • Work in coordination with sales and product development team to document market insight, product feedback, and customer takeaways • Prioritize meetings with decision makers and conduct on-site presentations and sales demos • Attend conferences and tradeshows • Maintain a high level of attention to detail managing all respective sales activities (notes, follow-ups, emails, call logs) • Meet monthly and quarterly goals set based on goals set for new sales revenue • Work with Technical Account Managers to provide support to new customers, and ensure year-over-year retention of institutional relationships • Adapt with growing company • Participate in team meetings and take responsibility for sales improvement initiatives and other assigned action items • Route qualified opportunities to the appropriate sales executives for further development and closure making and planning activities. • Demonstrate accountability and responsibility by independently completing projects/assignments on time holding self and others accountable for meeting objectives and adhering to standards. • Collaborate with direct reports to assure they have a personal/professional growth and development plan to enhance knowledge, competencies, and professional practice. • Pursue opportunities for personal growth and development through meetings and educational programs