The Leaflet logo
The Leaflet

An independent platform for cutting-edge, progressive, legal, and political opinion.

Manager – Sportsbook Customer Value CRM

Location

Florida

Posted

3 days ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Manager – Sportsbook Customer Value CRM

The Leaflet

• Work closely with Promotions Customer Value team to align promotional and messaging pillars • Lead engagement strategy across VIP, partnerships, play-up and cross-sell focused initiatives • Work closely across CRM teams to create and manage testing strategy and communication plans • Create consistent process-first guidelines to ensure best-in-class customer experience for all Customer Value-led content • Ensure all CRM materials meet compliance and brand standards • Communicate how campaign mechanics, targeting strategy, segmentation framework and messaging adhere to broader Sportsbook CRM team goals • Analyze performance trends to optimize against key objectives

Job Requirements

  • 5+ years of digital sportsbook, DFS, gaming or casino experience in CRM strategy and retention marketing
  • Experience working with CRM platforms and/or promotional management tools
  • Ability to analyze and understand performance relative to objectives in real time
  • Experience influencing cross-functional team strategy, including marketing, VIP, product, trading and compliance
  • Comfort working in a fast-paced, evolving industry
  • Strong written and verbal communication skills
  • Understanding of regulatory considerations across different jurisdictions

Benefits

  • Competitive pay and benefits
  • Flexible vacation allowance
  • A hybrid / remote working environment
  • Startup culture backed by a secure, global brand

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