• Lead brand-led growth for Binance Australia • Own and evolve Binance Australia’s brand strategy • Translate complex crypto concepts into clear, credible, and consumer-friendly messaging • Act as brand guardian across all channels (ATL, BTL, digital, partnerships, community, events) • Lead end-to-end planning and execution of integrated campaigns • Develop campaign narratives, creative briefs, and go-to-market plans across paid, owned, and earned channels • Ensure campaigns balance brand building + measurable growth outcomes • Be the key marketing lead for Australia • Partner with PR, legal, and compliance teams to ensure messaging is accurate, responsible, and regulator-ready • Manage local agencies and creative partners • Track and report on brand health metrics alongside campaign KPIs

Role Description This role partners closely with the Global Head of Social to shape and execute Genpact’s social media strategy, creating audience-centric content and experiences that educate and engage users to ultimately shift brand awareness and perception of Genpact as a leader in advanced technology. The successful candidate requires significant experience in social media planning and execution, with extensive knowledge of both organic and paid strategies. They will thrive in a fast-paced business environment, be comfortable with ambiguity, and excel in multi-stakeholder management. Responsibilities - Shape and deliver Genpact’s end-to-end social media experience, translating strategic vision into effective execution across platforms. - Advise, counsel, and collaborate with stakeholders to ensure all content is optimized for channel relevance and impact. - Develop, bridge, and connect strategy, creative, production, and paid social to execute the end-to-end channel vision for social. - Partner with various teams to deliver social-first content that drives strategy forward. - Collaborate with the Head of Social to define and evolve platform strategy across existing and emerging platforms. - Plan and deliver Genpact’s social content strategy for Brand, Client, and Talent marketing. - Enable and enact channel governance across social platforms including policies and procedures. - Support and guide junior members of the social media team in the absence of the Head of Social. - Be the US social SME 'on the ground' guiding on the macro-environment and impact to social. - Drive forward Genpact’s shared social strategy, enabling Genpact to harness the potential of employees and their social networks. - Collaborate with the Head of Social to manage the social media performance scorecard and KPIs. - Collaborate with wider digital marketing teams to ensure integrated user experience across channels. Qualifications - Relevant years of proven expertise in social media across various platforms. - Strong understanding of B2B marketing and social media. - Extensive knowledge of social media best practices related to creative content and platform-specific features. - Experience in briefing and managing content production. - Experience across both marketing and communications sides of social media. - Experience managing and leading global social content programs and campaigns. - Demonstratable analytical skills with the ability to forecast performance. Preferred Qualifications/Skills - Experienced in executive comms, including creating personalized social media strategies for senior executives. - A keen interest in technology and AI. - A self-starter with confidence and drive to own the end-to-end social experience. Requirements - Bachelors in Business Administration, Communication, Marketing, or Sales; Masters in Marketing preferred. - Certifications: Certified Professional Services Marketer (CPSM) - Society for Marketing Professional Services (SMPS). Skills - Budgeting - Business-To-Business (B2B) Sales - Campaign Management - Content Management - Critical Thinking - Customer Relationship Management (CRM) - Data Analytics - Data-Driven Decision Making - Data Literacy - Data Science - Data Tools - Data Visualization - Delivery Management - Executive Presence - Marketing Analytics - Microsoft Excel - Microsoft Power BI - People Leadership - Project Management - Project Portfolio Management (PPM) - Promotional Marketing - Reporting - Research Analysis - Secondary Research Benefits - Lead AI-powered transformation. - Make an impact on global enterprises. - Accelerate your career with hands-on experience and mentorship. - Work with a diverse team of bold thinkers and problem-solvers. - Thrive in a values-driven culture built on integrity and inclusion. Company Description Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Furthermore, please do note that Genpact does not charge fees to process job applications.

• Play a pivotal role in shaping and driving the Sculpted by Aimee brand launch and marketing strategy across global markets. • Report to the Brand & Marketing Director and work with a dynamic team responsible for orchestrating innovative marketing campaigns. • Manage brand activations and spearhead product launches to enhance brand presence and achieve commercial success. • Ensure brand consistency, creative excellence, and flawless execution across every customer touchpoint. • Develop and implement brand guidelines, own brand governance across channels, and act as the key decision-maker on brand execution.

• Drive overall strategy for the brand, pricing, promotion, new product launches, and how to best advertise a brand and/or product, for small to medium accounts • Develop and maintain strong relationships with key clients • Gain a deep understanding of a brand, the competitive landscape, and its key business objectives to deliver growth strategy through qualitative analysis and quantitative data • Manage the content required to support the product assortment for Amazon; work with internal and external partners to develop approved product imagery and descriptive copy • Manage brand budgets and profitability • Stay close to Amazon marketing BETAs and programs that can be leveraged on behalf of our clients • Help develop media plans, ensure alignment to brand budgets and profitability • Developing data driven recommendations using relevant sales, market and consumer data • Collaborate with cross-functional teams to support the strategic growth of Amazon • Flexibility to contribute at all levels of the business from high-level strategy to the day-to-day hands-on operations • Utilize insights from multiple sources, endemic and third party, to discover opportunities and strategies and well as assist with strategic reporting needs