• Conceive, develop, and launch new social-native content verticals from scratch. • Manage a lean development budget across multiple concepts simultaneously. • Define and track success metrics for each concept. • Hand off proven concepts to dedicated brand teams. • Collaborate with production staff to bring concepts to life. • Use AI-assisted creative tools and workflows for audience engagement.

• Define and own the enterprise strategy and vision for the upstream content ecosystem (MLR, DAM, CAT, and integrations) • Ensure platforms collectively enable: Modular content reuse and scalability • Own commercial roadmap for continuous improvement • Establish and enforce enterprise governance frameworks across platforms • Maintain accountability for end-to-end platform performance across the ecosystem from business perspective • Serve as the primary business stakeholder representing content operations requirements and priorities • Lead and develop a team of business process owners and/or operational specialists • Ensure alignment of platforms with enterprise metadata and taxonomy frameworks

• Define the content strategy for the multiple B2B & B2C & D2C marketing website, aligned to broader brand and business objectives. • Develop content models in partnership with UX, design, and development teams. • Create and maintain a content governance framework, including application tone of voice and review workflows suited to a highly regulated industry. • Conduct content performance audits and gap analyses across existing digital properties. • Partner with subject matter experts (engineers, safety/compliance teams, product marketing) to source and validate technical content. • Ensure all content complies with relevant industry, legal, and regulatory guidelines. • Inventory and audit content across 10 marketing websites. • Map existing content against content types and component categories and page templates. • Identify redundancies, gaps, and inconsistencies across the website portfolio. • Define and document the optimal, governed content type/component set for the future-state platform(s). • Produce a rationalized content model and governance recommendations. • Deliver findings and recommendations that inform both the content model and future content production standards.

• Review strategy before content exists. You'll read content briefs, keyword strategies, and funnel plans before writing starts, and pressure-test them. If the targeting is off, the search intent is misread, or the funnel logic doesn't hold, you catch it at the brief stage, not the draft stage. • Edit for strategic alignment. Every draft gets checked against the strategy it was written to serve. You'll verify the copy matches the persona, the CTA fits the funnel stage, and the content actually satisfies the search intent we're targeting. • Create editing standards where they don't exist. If you notice a recurring writing problem, a missing tone of voice guide, or a gap in our editorial process, you build the fix. You don't wait to be asked, and you don't file it as someone else's problem. You do pause long enough to get leadership and team buy-in, because a standard only works if the people using it helped shape it. Fix what's broken, and fix it with the team rather than around them. • Spot ranking opportunities the brief missed. You read SERPs, not just drafts. If a piece could capture a featured snippet with a structural change, or a related keyword cluster is sitting there unclaimed, you flag it and adjust. • Run quality control. You're the last set of eyes before content ships. Clarity, flow, tone, accuracy, brand voice, and the unglamorous stuff like internal links, metadata, and formatting. You'll help formalize our QA process so quality doesn't depend on any one person being in the room. • Give writers feedback that makes them better. Direct, specific, actionable notes that explain the strategic reasoning, not just the correction. Our writers are good. Your job is to make them sharper.