Role Description We are seeking a highly skilled Salesforce Developer to design, develop, and maintain scalable Salesforce solutions that support business automation and enterprise applications. In this role, you will be responsible for: - Building custom Salesforce functionalities - Developing Lightning Web Components (LWC) - Implementing Apex-based solutions - Integrating Salesforce with external platforms through APIs and middleware - Collaborating closely with administrators, architects, and cross-functional stakeholders - Delivering secure, high-performing, and reliable Salesforce applications - Following best practices in development, testing, and deployment Qualifications - 3–5 years of hands-on experience in Salesforce Development - Strong expertise in Apex and Lightning Web Components (LWC) - Strong understanding of Salesforce architecture, data models, SOQL/SOSL, governor limits, and platform capabilities - Proven experience developing integrations using REST/SOAP APIs and middleware platforms - Experience with Salesforce security concepts including profiles, permission sets, sharing rules, and field-level security - Proficiency with Git/GitHub, version control, and CI/CD deployment tools such as SFDX, Gearset, or Copado - Strong understanding of Salesforce declarative features, including Flows - Experience writing robust unit tests and following Salesforce testing and deployment best practices - Salesforce Platform Developer certification is an added advantage - Familiarity with cloud-hosted services, monitoring tools, and Agile/Scrum development methodologies is desirable - Excellent analytical, problem-solving, communication, and collaboration skills - Ability to work effectively in cross-functional teams Requirements - Design, develop, and maintain custom Salesforce applications using Apex, Triggers, Visualforce, and Lightning Web Components (LWC) - Develop scalable business logic using Apex classes, batch processing, scheduled jobs, and asynchronous processing techniques - Build and maintain integrations between Salesforce and external systems using REST APIs, SOAP APIs, middleware platforms, and platform events - Collaborate with business stakeholders, solution architects, and administrators to understand business requirements and translate them into technical solutions - Develop reusable, maintainable, and high-quality code following Salesforce development best practices and coding standards - Manage source code using Git/GitHub and participate in branching strategies, code reviews, version control, and CI/CD deployment processes - Support and monitor Salesforce-connected applications and integration services to ensure system reliability and performance - Analyze and troubleshoot production issues, identify root causes, and implement effective resolutions - Write comprehensive unit tests to meet Salesforce code coverage requirements and ensure application quality - Optimize application performance by following Salesforce governor limits, security best practices, and efficient query design - Leverage declarative Salesforce tools such as Flows where appropriate while determining the right balance between configuration and custom development - Stay updated with Salesforce platform releases, emerging technologies, and recommend improvements to enhance scalability, performance, and user experience

• Define and review technical designs for custom development, integrations, and data migrations, ensuring adherence to best practices for security, performance, and long-term maintainability • Serve as a technical thought leader by continuously evaluating new Salesforce capabilities, including Salesforce Flow, Agentforce, and Einstein AI, and proactively recommending adoption paths that deliver measurable business value • Design, build, and govern integrations between Salesforce and adjacent systems using Workato, and drive complex multi-quarter initiatives end-to-end, owning solution architecture, scoping, risk assessment, and communication on timelines and tradeoffs • Partner closely with XFN stakeholders across Engineering, Sales, Legal, and Operations to gather requirements, co-design solutions, and communicate clearly across technical and non-technical audiences throughout the delivery lifecycle • Mentor and actively develop other Salesforce engineers on the team, providing architecture guidance, reviewing design decisions, sharing knowledge through pairing and documentation, and supporting the team's long-term growth and career development • Set the strategic direction for the optimization and evolution of Salesforce, Ironclad, and adjacent Revenue systems, ensuring solutions scale with the business and materially improve merchant and revenue organization experiences • Own end-to-end architecture and governance of CPQ solutions and cross-system contract lifecycle strategy, aligning CLM, CRM, and data platforms while defining standards for pricing data models, contract alignment, and downstream reporting to ensure accuracy, scalability, audit-ability, and compliance

• Design scalable, secure, and maintainable Salesforce solutions aligned with business objectives and Salesforce best practices; • Lead client discovery sessions, architecture workshops, and technical discussions; • Create and maintain architecture documentation, including solution designs, data models, integration designs, security frameworks, and process flows; • Provide technical leadership throughout the project lifecycle, from discovery through deployment and production support; • Mentor developers and consultants, establish development standards, and participate in design and code reviews; • Design and oversee integrations using REST APIs, Platform Events, event-driven architectures, middleware solutions, and enterprise integration patterns; • Support estimation, implementation planning, sprint activities, deployment planning, and technical issue resolution; • Remain hands-on with Salesforce declarative and programmatic development when needed, including Flow, Apex, Lightning Web Components (LWC), APIs, and automation tools.

Role Description En Excelia seguimos creciendo y buscamos incorporar un/a Desarrollador/a Senior Salesforce Marketing Cloud para colaborar en un proyecto de alto impacto, diseñando e implementando soluciones escalables de automatización, integración y gestión de datos dentro del ecosistema de Salesforce Marketing Cloud. Si disfrutas resolver retos técnicos, trabajar con arquitecturas de integración y construir soluciones robustas orientadas a la experiencia del cliente, ¡queremos conocerte! Como Backend & Data Specialist, serás responsable de: - Diseñar y desarrollar soluciones sobre Salesforce Marketing Cloud utilizando AMPscript, Server-Side JavaScript (SSJS) y JavaScript. - Diseñar modelos de datos funcionales, escalables y alineados con las mejores prácticas de SFMC. - Construir e implementar integraciones mediante APIs, FTP y otros mecanismos de intercambio de información. - Desarrollar e integrar canales conversacionales como WhatsApp Business API (Meta WABA) y notificaciones Push (Firebase/APNs). - Configurar y optimizar automatizaciones con Automation Studio y recorridos con Journey Builder. - Implementar centros de preferencias, Code Snippets y componentes personalizados. - Aplicar buenas prácticas de gobernanza de envíos para proteger la reputación y calidad de las campañas. Qualifications - Licenciatura o Ingeniería en Sistemas Computacionales, Informática o carrera afín. - Más de 3 años de experiencia con Salesforce Marketing Cloud. - Experiencia en desarrollo con JavaScript. - Conocimientos sólidos de HTML y CSS. - Experiencia en consumo y desarrollo de APIs REST. - Experiencia integrando SDKs de terceros (Meta WhatsApp Business API, Firebase, APNs, entre otros). - Dominio de SQL y manejo de consultas complejas entre Data Extensions. - Experiencia administrando FTP como mecanismo de integración. - Conocimiento de herramientas de automatización drag-and-drop. Requirements - Salesforce Marketing Cloud (Email Studio, Mobile Studio, Social Studio, Automation Studio, Journey Builder, Content Builder, Audience Builder y Analytics Builder). - AMPscript. - Server-Side JavaScript (SSJS). - Automation Studio y Journey Builder. - Implementación de Preference Centers. - Code Snippets. - Integración de WhatsApp Business Messaging (Meta WABA). - Implementación de MobilePush con Firebase y APNs. - Gobernanza de envíos (Send Classification, Frequency Capping y listas de supresión). Benefits - Contrato Freelance. - Trabajo 100% remoto. - Participación en un proyecto estratégico con tecnologías líderes del mercado. - Colaboración con un equipo altamente especializado y multidisciplinario. - Oportunidad de participar en iniciativas innovadoras de automatización, integración y marketing omnicanal.