• Own marketing systems with a focus on integrations, governance, and scalability • Manage the marketing automation platform and its integration with Salesforce and other GTM tools • Oversee lead routing, database hygiene, and lifecycle processes in close partnership with Sales Operations • Support SLA adherence across lead routing and lifecycle handoffs by monitoring performance, identifying exceptions, and escalating issues as needed • Maintain documentation, change management, and process governance for the marketing tech stack • Support cross-functional marketing initiatives by helping coordinate timelines, dependencies, and system-related deliverables as needed • Collaborate with the GTM team to align marketing systems, architecture, and audience management with established GTM requirements • Monitor system performance and proactively address data or integration issues before they impact pipeline, reporting, or GTM execution • Ensure data accuracy, consistency, and reliability across marketing and Salesforce systems to support downstream reporting and GTM execution • Own marketing audience segmentation and targeting logic across accounts, contacts, industries, lifecycle stages, and buying signals • Design and maintain scalable segmentation frameworks that support ABM, industry-specific GTM motions, CDR outreach, and lifecycle automation • Partner with Acquisition Marketing and Customer Marketing to translate campaign and account strategy into executable segments that remain accurate as data changes • Execute against defined established lifecycle frameworks, routing logic, and data governance standards • Track marketing technology vendor contracts (terms, renewals, ownership) and provide recommendations on tool selection and renewals in partnership with Marketing, Finance, and Procurement.

• Analyze data from various marketing sources and platforms • Translate data into actionable insights and recommendations • Collaborate with teams to define measurement strategies for marketing activities • Evaluate learning path architecture for targeted business outcomes • Analyze social listening data to inform marketing strategies • Implement event tracking using analytics tools

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Marketing Operations Manager will be responsible for the management, strategy, and execution of all aspects of marketing automation and operational processes across all of our products, ApartmentIQ, MavenAI, Daylight, and more. This role will maintain the integrations, build and execute all the marketing automation workflows, data enrichment processes, and the reporting. Reporting directly to our VP of Marketing, this role will be a brand new addition to our marketing team and will help build out what our marketing ops function foundation will look like. - Manage all technical aspects of Marketing Automation via HubSpot (Marketing Hub), its integration with Salesforce (CRM), and serve as the HubSpot Admin to: - Establish a foundation for and optimize contact/company record management, scoring, routing, attribution, and multi-channel nurturing to improve pipeline generation and velocity. - Build and maintain great data hygiene within HubSpot's contact database, owning contact segmentation and list management for all marketing campaigns. - Build templates and governance for workflows, forms, automated emails, etc., and collaborate with the demand generation team for deployment. - Build and synthesize reports and dashboards in HubSpot, Ads platforms, Google Analytics, etc. - Drive improvements across our GTM operations and tool landscape: refining which companies we go after, what intent signals we use, how we leverage our tools most effectively to support our teams and automate as much as possible. - Seek out industry best practices and proactively incorporate relevant ideas and experiments to optimize efficiencies, improve data quality, and accelerate pipeline growth. - Source and procure different tools and technologies as needed to keep our Marketing/GTM tech stack working optimally for our business purposes. - Establish guardrails that balance speed and flexibility with consistency, compliance, and long-term maintainability. - Drive responsible adoption of AI automation to improve marketing efficiency, data quality, campaign execution, and customer engagement. - Analyze, monitor, and report on KPIs related to marketing campaign performance and pipeline contribution. - Lead the optimization of overall internal marketing processes for better efficiency, working with appropriate stakeholders (Demand Gen, Product Marketing, Field/Events, Content, CS, and Sales) to define technology ownership, rules, and QA processes. Qualifications - At least 5 years of marketing operations experience with Hubspot (preferably with a Salesforce integration) within a B2B SaaS company. - Bachelor's degree or comparable experience. - Proven results in managing marketing ops for a demand gen team (including lifecycle marketing, field/events marketing, etc.) and executing/measuring integrated marketing campaigns across multiple channels. - You keep up with the latest in AI tooling or wider automation and productivity tools, and always have an experiment in the works. - Strong project management capabilities: including the ability to accurately specify project timeframes, dependencies, and risk factors to teams and leadership. - Process-oriented: following and improving existing processes as well as creating new ones. - Problem-solver; excellent troubleshooting and organizational skills, ability to think strategically while implementing fast but also future scaling solutions. - Team player; excellent interpersonal and communication skills. - Ability and interest in managing other GTM tools: Clay, LinkedIn Automation, Salesloft, WordPress. - Basic coding, vibe-coding, or HTML skills are a plus. - Ideal candidate is self-motivated, takes initiative, is highly organized, and possesses strong execution skills in a challenging, fast-paced environment. Benefits - Remote-First: Freedom to work from home across most of the U.S. with flexibility of remote work and high-energy in-person offsites. - Competitive Compensation: Competitive salary that reflects your impact and expertise. - Paid Time Off: Flexible vacation policy and dedicated paid parental leave. - Total Wellness Coverage: Comprehensive Medical, Dental, and Vision insurance plans. - Peace of Mind (On Us): 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance. - Protection for Your Whole Crew: Access to supplemental insurance and specialized coverage for pets. - Invest in Your Future: 401k Program to help build for the long term.

• Develop and implement customer experience communications strategies relative to third-party organizations and among key internal and external stakeholders. • Project manage initiatives and projects across marketing functions, ensuring alignment with business needs, utilizing our in-house operations management tools. • Manage workflows, improve processes, and facilitate review cycles to deliver projects on time and with quality, ensuring that project management tools like Asana are reporting accurate and helpful information. • Perform regular and ad-hoc analyses using SQL, Google Sheets, or other reporting tools to provide actionable insights and verify activities. Track, report, and measure the success of activities. • Provide thought leadership, strategic insight, and clear communication (written and verbal) to your team and the organization on the company’s marketing strategy. • Develop and implement cross-functional communications plans and processes for customer feedback and assessments. • Write and present clear updates and progress reports that translate data into narratives for leadership and functional peers. • Build relationships and coordinate with third-party organizations to provide information, analyze and interpret data and respond to inquiries. • Work with internal business leaders to respond to clients, social media, and other inquiries related to third-party assessments. • Partner with executives and senior leaders to achieve successful outcomes through major Marketing initiatives that result in new offerings, enhanced infrastructure, and processes. Your ability to learn the business, partner with executives, develop recommendations, and act swiftly to drive to completion will be key to your success. • Be in constant communication with team members via Slack and Zoom. • Identify many optimizations and opportunities that you see relating to furthering the growth tactics, organizational dynamics, and talent capabilities of the Marketing team. • Accomplish work objectives through leading and supervising other Toptal team members within Marketing Operations. • Establish objectives and initiatives for the team, recommend the team’s structure and jobs, and organize, assign, delegate, oversee, and monitor work. • Coach and mentor team members, provide feedback, conduct performance reviews, and implement performance improvement plans, if needed. • In the first week, expect to onboard and review our operating frameworks (OKRs, RACIs, intake models). • Independently participate in and complete company-wide training sessions. • Meet your team, colleagues from the broader marketing team, managers, and key stakeholders. • Shadow team members across the company to learn the core of Toptal’s operations, goals, and measurable outcomes. • Familiarize yourself with critical business tools and vendors. In the first month, expect to begin assessment of third-party organizations, social media engagements, and other online interactions. • Audit current boards, queues, and reporting to understand workflows and quality bars. • Write clear, structured creative briefs, coordinating with stakeholders and tracking execution through creative teams. • Develop an understanding of Toptal’s business and how its services and brand are marketed. • Understand the inner workings of the Marketing team and how they work effectively with other teams. In the first three months, expect to develop a customer experience communications plan integrated with the overall corporate communications plan, ensuring it is aligned with corporate objectives. • Coordinate and build relationships with third-party organizations to provide information, analyze data, and respond to inquiries. • Maintain marketing libraries (success stories, testimonials, creative assets), ensuring accuracy and accessibility of data. • Facilitate seamless cross-functional communication and provide status updates on milestones and deliverables. • Contribute to the planning and execution of marketing automation campaigns in Salesforce Marketing Cloud and HubSpot, including segmentation, quality assurance, scheduling, and reporting. • Have a very strong understanding of how the Marketing function and all related external functions work together. In the first six months, expect to partner with business leaders and others in real-time to develop and submit the required information for third-party organizations. • Write and present clear updates and progress reports that translate data into narratives for leadership and functional peers. • Identify opportunities to optimize processes, automate repetitive tasks, and improve workflow coordination across Marketing. • Establish durable playbooks (briefing, intake, QA, post-mortems) and dashboards used by senior stakeholders. In the first year, expect to collaborate with business leaders and others to develop and submit the required information for third-party organizations. • Work with business leaders and others to directly respond to clients, social media, and other inquiries related to third-party assessments or other issues that may garner external attention. • Operate as a project manager on key projects for the marketing function under the guidance and strategy of project owners. • Own processes and execution for specific marketing channels, intaking requests from stakeholders, coordinating with creative/design teams, reviewing and finalizing work products, and launching them. • Collaborate with the Marketing Strategy team to help identify, scope, and address new growth opportunities and develop a broader marketing strategy. • Consult with other marketing leaders to help design new marketing processes and operations. • Have scaled the work output of Marketing significantly.