• Develop and implement customer experience communications strategies relative to third-party organizations and among key internal and external stakeholders. • Project manage initiatives and projects across marketing functions, ensuring alignment with business needs, utilizing our in-house operations management tools. • Manage workflows, improve processes, and facilitate review cycles to deliver projects on time and with quality, ensuring that project management tools like Asana are reporting accurate and helpful information. • Perform regular and ad-hoc analyses using SQL, Google Sheets, or other reporting tools to provide actionable insights and verify activities. Track, report, and measure the success of activities. • Provide thought leadership, strategic insight, and clear communication (written and verbal) to your team and the organization on the company’s marketing strategy. • Develop and implement cross-functional communications plans and processes for customer feedback and assessments. • Write and present clear updates and progress reports that translate data into narratives for leadership and functional peers. • Build relationships and coordinate with third-party organizations to provide information, analyze and interpret data and respond to inquiries. • Work with internal business leaders to respond to clients, social media, and other inquiries related to third-party assessments. • Partner with executives and senior leaders to achieve successful outcomes through major Marketing initiatives that result in new offerings, enhanced infrastructure, and processes. Your ability to learn the business, partner with executives, develop recommendations, and act swiftly to drive to completion will be key to your success. • Be in constant communication with team members via Slack and Zoom. • Identify many optimizations and opportunities that you see relating to furthering the growth tactics, organizational dynamics, and talent capabilities of the Marketing team. • Accomplish work objectives through leading and supervising other Toptal team members within Marketing Operations. • Establish objectives and initiatives for the team, recommend the team’s structure and jobs, and organize, assign, delegate, oversee, and monitor work. • Coach and mentor team members, provide feedback, conduct performance reviews, and implement performance improvement plans, if needed. • In the first week, expect to onboard and review our operating frameworks (OKRs, RACIs, intake models). • Independently participate in and complete company-wide training sessions. • Meet your team, colleagues from the broader marketing team, managers, and key stakeholders. • Shadow team members across the company to learn the core of Toptal’s operations, goals, and measurable outcomes. • Familiarize yourself with critical business tools and vendors. In the first month, expect to begin assessment of third-party organizations, social media engagements, and other online interactions. • Audit current boards, queues, and reporting to understand workflows and quality bars. • Write clear, structured creative briefs, coordinating with stakeholders and tracking execution through creative teams. • Develop an understanding of Toptal’s business and how its services and brand are marketed. • Understand the inner workings of the Marketing team and how they work effectively with other teams. In the first three months, expect to develop a customer experience communications plan integrated with the overall corporate communications plan, ensuring it is aligned with corporate objectives. • Coordinate and build relationships with third-party organizations to provide information, analyze data, and respond to inquiries. • Maintain marketing libraries (success stories, testimonials, creative assets), ensuring accuracy and accessibility of data. • Facilitate seamless cross-functional communication and provide status updates on milestones and deliverables. • Contribute to the planning and execution of marketing automation campaigns in Salesforce Marketing Cloud and HubSpot, including segmentation, quality assurance, scheduling, and reporting. • Have a very strong understanding of how the Marketing function and all related external functions work together. In the first six months, expect to partner with business leaders and others in real-time to develop and submit the required information for third-party organizations. • Write and present clear updates and progress reports that translate data into narratives for leadership and functional peers. • Identify opportunities to optimize processes, automate repetitive tasks, and improve workflow coordination across Marketing. • Establish durable playbooks (briefing, intake, QA, post-mortems) and dashboards used by senior stakeholders. In the first year, expect to collaborate with business leaders and others to develop and submit the required information for third-party organizations. • Work with business leaders and others to directly respond to clients, social media, and other inquiries related to third-party assessments or other issues that may garner external attention. • Operate as a project manager on key projects for the marketing function under the guidance and strategy of project owners. • Own processes and execution for specific marketing channels, intaking requests from stakeholders, coordinating with creative/design teams, reviewing and finalizing work products, and launching them. • Collaborate with the Marketing Strategy team to help identify, scope, and address new growth opportunities and develop a broader marketing strategy. • Consult with other marketing leaders to help design new marketing processes and operations. • Have scaled the work output of Marketing significantly.

• Develop and implement customer experience communications strategies relative to third-party organizations and among key internal and external stakeholders. • Project manage initiatives and projects across marketing functions, ensuring alignment with business needs, utilizing our in-house operations management tools. • Manage workflows, improve processes, and facilitate review cycles to deliver projects on time and with quality, ensuring that project management tools like Asana are reporting accurate and helpful information. • Perform regular and ad-hoc analyses using SQL, Google Sheets, or other reporting tools to provide actionable insights and verify activities. Track, report, and measure the success of activities. • Provide thought leadership, strategic insight, and clear communication (written and verbal) to your team and the organization on the company’s marketing strategy. • Develop and implement cross-functional communications plans and processes for customer feedback and assessments. • Write and present clear updates and progress reports that translate data into narratives for leadership and functional peers. • Build relationships and coordinate with third-party organizations to provide information, analyze and interpret data and respond to inquiries. • Work with internal business leaders to respond to clients, social media, and other inquiries related to third-party assessments. • Partner with executives and senior leaders to achieve successful outcomes through major Marketing initiatives that result in new offerings, enhanced infrastructure, and processes. Your ability to learn the business, partner with executives, develop recommendations, and act swiftly to drive to completion will be key to your success. • Be in constant communication with team members via Slack and Zoom. • Identify many optimizations and opportunities that you see relating to furthering the growth tactics, organizational dynamics, and talent capabilities of the Marketing team. • Accomplish work objectives through leading and supervising other Toptal team members within Marketing Operations. • Establish objectives and initiatives for the team, recommend the team’s structure and jobs, and organize, assign, delegate, oversee, and monitor work. • Coach and mentor team members, provide feedback, conduct performance reviews, and implement performance improvement plans, if needed. • In the first week, expect to: • Onboard and review our operating frameworks (OKRs, RACIs, intake models). • Independently participate in and complete company-wide training sessions. • Meet your team, colleagues from the broader marketing team, managers, and key stakeholders. • Shadow team members across the company to learn the core of Toptal’s operations, goals, and measurable outcomes. • Familiarize yourself with critical business tools and vendors. • In the first month, expect to: • Begin assessment of third-party organizations, social media engagements, and other online interactions. • Audit current boards, queues, and reporting to understand workflows and quality bars. • Write clear, structured creative briefs, coordinating with stakeholders and tracking execution through creative teams. • Develop an understanding of Toptal’s business and how its services and brand are marketed. • Understand the inner workings of the Marketing team and how they work effectively with other teams. • In the first three months, expect to: • Develop a customer experience communications plan integrated with the overall corporate communications plan, ensuring it is aligned with corporate objectives. • Coordinate and build relationships with third-party organizations to provide information, analyze data, and respond to inquiries. • Maintain marketing libraries (success stories, testimonials, creative assets), ensuring accuracy and accessibility of data. • Facilitate seamless cross-functional communication and provide status updates on milestones and deliverables. • Contribute to the planning and execution of marketing automation campaigns in Salesforce Marketing Cloud and HubSpot, including segmentation, quality assurance, scheduling, and reporting. • Have a very strong understanding of how the Marketing function and all related external functions work together. • In the first six months, expect to: • Partner with business leaders and others in real-time to develop and submit the required information for third-party organizations. • Write and present clear updates and progress reports that translate data into narratives for leadership and functional peers. • Identify opportunities to optimize processes, automate repetitive tasks, and improve workflow coordination across Marketing. • Establish durable playbooks (briefing, intake, QA, post-mortems) and dashboards used by senior stakeholders. • In the first year, expect to: • Collaborate with business leaders and others to develop and submit the required information for third-party organizations. • Work with business leaders and others to directly respond to clients, social media, and other inquiries related to third-party assessments or other issues that may garner external attention. • Operate as a project manager on key projects for the marketing function under the guidance and strategy of project owners. • Own processes and execution for specific marketing channels, intaking requests from stakeholders, coordinating with creative/design teams, reviewing and finalizing work products, and launching them. • Collaborate with the Marketing Strategy team to help identify, scope, and address new growth opportunities and develop a broader marketing strategy. • Consult with other marketing leaders to help design new marketing processes and operations. • Have scaled the work output of Marketing significantly.

• Manage all technical aspects of Marketing Automation via HubSpot (Marketing Hub), its integration with Salesforce (CRM), and serve as the HubSpot Admin • Drive improvements across our GTM operations and tool landscape: refining which companies we go after, what intent signals we use, how we leverage our tools most effectively to support our teams, and automate as much as possible • Analyze, monitor, and report on KPIs related to marketing campaign performance and pipeline contribution • Collaborate with appropriate stakeholders (Demand Gen, Product Marketing, Field/Events, Content, CS, and Sales) to define technology ownership, rules, and QA processes

• Own components of financial reporting, including working with external partners • Handle invoice reconciliations, communicating with networks on credit requests and managing invoice discrepancies with the accounting team. • Establish and maintain processes across the team, and work to improve efficiency • Work closely with the 3rd Party Partnerships team on ad hoc projects including leadership updates, product releases, partnership launches, and other initiatives