• Develop and execute the company's overall go-to-market strategy. • Define brand positioning, messaging, and competitive differentiation. • Build scalable demand generation initiatives that support revenue growth. • Align marketing efforts with company objectives and long-term business goals. • Own marketing pipeline generation and performance metrics. • Develop strategies across outbound, content, paid media, partnerships, and events. • Create scalable lead generation systems that consistently produce qualified opportunities. • Monitor marketing performance and optimize initiatives based on measurable business outcomes. • Define the company's voice and market positioning. • Oversee the creation of high-quality content, case studies, sales enablement materials, and thought leadership assets. • Ensure consistent messaging across every customer touchpoint. • Design and implement AI-powered workflows that improve marketing efficiency and scalability. • Manage and optimize the marketing technology stack, including CRM and automation platforms. • Build reporting systems and dashboards to track KPIs and marketing performance. • Lead, mentor, and develop a high-performing marketing team. • Collaborate closely with executive leadership, sales, and strategic partners. • Manage the marketing budget and allocate resources based on business impact and ROI.

• Develop and execute the company's overall go-to-market strategy. • Define brand positioning, messaging, and competitive differentiation. • Build scalable demand generation initiatives that support revenue growth. • Own marketing pipeline generation and performance metrics. • Monitor marketing performance and optimize initiatives based on measurable business outcomes. • Define the company's voice and market positioning. • Oversee the creation of high-quality content, case studies, sales enablement materials, and thought leadership assets. • Manage the marketing budget and allocate resources based on business impact and ROI. • Lead, mentor, and develop a high-performing marketing team. • Collaborate closely with executive leadership, sales, and strategic partners.

• Transform Lexidy’s acquisition model from sales-led to AI-native, marketing-led/direct, increasing the share of customers who purchase through self-serve digital journeys while supporting higher-touch legal services. • Own the full marketing P&L and strategy across all markets and business lines (Immigration, Real Estate, B2B, Relocation Services), ensuring every initiative is tied to measurable revenue, gross margin, and EBITDA impact. • Build and scale an AI-native marketing function, embedding AI across content creation, SEO/GEO, AI search visibility and citations, paid media, CRM, lifecycle marketing, analytics, and internal workflows to increase output without proportionally increasing headcount. • Own end-to-end demand generation, including paid acquisition (Google, Meta, LinkedIn, YouTube), organic growth (SEO, GEO, AI search visibility, content), and lifecycle marketing (HubSpot, retention, cross-sell, upsell, and repeat business). • Lead acquisition strategy and RevOps optimisation, including pricing and packaging input, lead scoring and routing, funnel conversion, MQL quality, attribution, incrementality measurement, marketing mix optimisation, expansion into new countries and verticals, and the metrics linking marketing investment to revenue and profitability. • Develop pricing, retention, and customer lifetime value strategies in partnership with Product and Operations to maximize sustainable growth. • Define and continuously validate buyer personas and customer journeys across markets, products, and customer segments, using customer insights and experimentation rather than annual planning exercises. • Build and strengthen Lexidy’s premium, AI-native brand positioning, creating trust in consumer markets while establishing credibility in B2B and recurring legal services. • Manage the marketing organisation, including budgets, hiring, performance, agencies, freelancers, and technology vendors, building a high-performing, AI-native marketing team. • Develop strategic partnership and affiliate channels that complement Lexidy’s primary direct acquisition engine and support expansion into new audiences and markets.

Role Description We are seeking a dynamic and results-driven Chief Marketing Officer (CMO) to join our leadership team. In this role, you will oversee the marketing strategy for Caiz focusing on driving user acquisition, engagement, and brand recognition in the rapidly evolving crypto space. The ideal candidate will have deep experience in digital marketing, branding, and growth strategies, specifically within the blockchain or cryptocurrency industries. You’ll play a key role in positioning the company as a market leader while building strong relationships with the crypto community and partners. Qualifications - Minimum of 5-7 years in marketing leadership roles, with at least 3 years of experience within the cryptocurrency, blockchain. - Proven track record in developing and executing successful marketing campaigns, with demonstrated experience in brand building and user acquisition. - Deep understanding of blockchain technologies, cryptocurrency, decentralized finance (DeFi), and NFTs. - Expertise in digital marketing channels, including SEO, SEM, content marketing, social media, email marketing, and performance marketing. - Strong leadership abilities, with experience managing and growing high-performance teams. - Excellent communication, presentation, and negotiation skills. - Proficiency in marketing automation tools, CRM platforms, and analytics software (e.g., Google Analytics, HubSpot, SEMrush, Jira). - Familiarity with blockchain-based products and platforms is a strong plus. - Genuine passion for cryptocurrency, decentralized technologies, and the potential they hold to transform global finance. - Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field. - Fluent in English. Requirements - Experience in marketing leadership roles. - Experience within the cryptocurrency and blockchain industries. - Experience in developing and executing marketing campaigns. - Understanding of blockchain technologies and cryptocurrency. - Leadership experience managing high-performance teams. - Proficiency in marketing automation tools and analytics software. Benefits - Competitive Financial Compensation: We offer financial benefits that reflect the value of your work and dedication. - Work Flexibility: Enjoy the flexibility to work from home, the office, or even abroad. - Annual Holidays: Generous paid time off to help you maintain a healthy work-life balance. - Relocation Assistance: We provide relocation support for employees moving to new locations. - Professional Development: Opportunities for training, certifications, and career growth. - Employee Recognition: Programs to celebrate and reward your achievements and contributions. - Inclusive & Collaborative Culture: A supportive and diverse work environment where your voice matters. - Diversity, Equality, and Inclusion: We are committed to fostering a workplace that values diversity and promotes equality and inclusion for all employees.