• Transform Lexidy’s acquisition model from sales-led to AI-native, marketing-led/direct, increasing the share of customers who purchase through self-serve digital journeys while supporting higher-touch legal services. • Own the full marketing P&L and strategy across all markets and business lines (Immigration, Real Estate, B2B, Relocation Services), ensuring every initiative is tied to measurable revenue, gross margin, and EBITDA impact. • Build and scale an AI-native marketing function, embedding AI across content creation, SEO/GEO, AI search visibility and citations, paid media, CRM, lifecycle marketing, analytics, and internal workflows to increase output without proportionally increasing headcount. • Own end-to-end demand generation, including paid acquisition (Google, Meta, LinkedIn, YouTube), organic growth (SEO, GEO, AI search visibility, content), and lifecycle marketing (HubSpot, retention, cross-sell, upsell, and repeat business). • Lead acquisition strategy and RevOps optimisation, including pricing and packaging input, lead scoring and routing, funnel conversion, MQL quality, attribution, incrementality measurement, marketing mix optimisation, expansion into new countries and verticals, and the metrics linking marketing investment to revenue and profitability. • Develop pricing, retention, and customer lifetime value strategies in partnership with Product and Operations to maximize sustainable growth. • Define and continuously validate buyer personas and customer journeys across markets, products, and customer segments, using customer insights and experimentation rather than annual planning exercises. • Build and strengthen Lexidy’s premium, AI-native brand positioning, creating trust in consumer markets while establishing credibility in B2B and recurring legal services. • Manage the marketing organisation, including budgets, hiring, performance, agencies, freelancers, and technology vendors, building a high-performing, AI-native marketing team. • Develop strategic partnership and affiliate channels that complement Lexidy’s primary direct acquisition engine and support expansion into new audiences and markets.

Role Description We are seeking a dynamic and results-driven Chief Marketing Officer (CMO) to join our leadership team. In this role, you will oversee the marketing strategy for Caiz focusing on driving user acquisition, engagement, and brand recognition in the rapidly evolving crypto space. The ideal candidate will have deep experience in digital marketing, branding, and growth strategies, specifically within the blockchain or cryptocurrency industries. You’ll play a key role in positioning the company as a market leader while building strong relationships with the crypto community and partners. Qualifications - Minimum of 5-7 years in marketing leadership roles, with at least 3 years of experience within the cryptocurrency, blockchain. - Proven track record in developing and executing successful marketing campaigns, with demonstrated experience in brand building and user acquisition. - Deep understanding of blockchain technologies, cryptocurrency, decentralized finance (DeFi), and NFTs. - Expertise in digital marketing channels, including SEO, SEM, content marketing, social media, email marketing, and performance marketing. - Strong leadership abilities, with experience managing and growing high-performance teams. - Excellent communication, presentation, and negotiation skills. - Proficiency in marketing automation tools, CRM platforms, and analytics software (e.g., Google Analytics, HubSpot, SEMrush, Jira). - Familiarity with blockchain-based products and platforms is a strong plus. - Genuine passion for cryptocurrency, decentralized technologies, and the potential they hold to transform global finance. - Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field. - Fluent in English. Requirements - Experience in marketing leadership roles. - Experience within the cryptocurrency and blockchain industries. - Experience in developing and executing marketing campaigns. - Understanding of blockchain technologies and cryptocurrency. - Leadership experience managing high-performance teams. - Proficiency in marketing automation tools and analytics software. Benefits - Competitive Financial Compensation: We offer financial benefits that reflect the value of your work and dedication. - Work Flexibility: Enjoy the flexibility to work from home, the office, or even abroad. - Annual Holidays: Generous paid time off to help you maintain a healthy work-life balance. - Relocation Assistance: We provide relocation support for employees moving to new locations. - Professional Development: Opportunities for training, certifications, and career growth. - Employee Recognition: Programs to celebrate and reward your achievements and contributions. - Inclusive & Collaborative Culture: A supportive and diverse work environment where your voice matters. - Diversity, Equality, and Inclusion: We are committed to fostering a workplace that values diversity and promotes equality and inclusion for all employees.

• Own end-to-end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi-channel orchestration • Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams • Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team • Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows • Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams • Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed • Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation • Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities • Employ AI technologies to enhance and optimize ABM processes and reporting • Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting • Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches • Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology • Own the ABM measurement framework — pipeline influenced/sourced, account engagement, and velocity through funnel stages

• Own end-to-end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi-channel orchestration • Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams • Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team • Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows • Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams • Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed • Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation • Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities • Employ AI technologies to enhance and optimize ABM processes and reporting • Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting • Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches • Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology • Own the ABM measurement framework — pipeline influenced/sourced, account engagement, and velocity through funnel stages