Role Description As Sr. Growth Marketing Manager, Paid Acquisition & CRO, you will lead paid acquisition, conversion rate optimization, and growth experimentation across our digital marketing engine. This is a senior individual contributor role for a self-starter who thinks like both a growth strategist and a hands-on operator. You will own meaningful paid media investment and be accountable for improving qualified lead volume, conversion rates, CPQL, CAC, ROAS, and marketing-sourced pipeline. - Own paid acquisition strategy and hands-on execution across Google Ads, LinkedIn Ads, Meta, retargeting, paid social, and emerging channels. - Manage campaign performance, pacing, budget allocation, lead quality, and business impact. - Optimize campaign structure, targeting, keywords, audiences, creative, and offers to improve qualified lead generation and pipeline contribution. - Own paid media budget planning, pacing, and ROI reporting in partnership with Finance, Sales, and Marketing leadership. - Own the CRO roadmap across landing pages, demo request paths, forms, CTAs, and key conversion journeys. - Build and run a structured testing program across landing pages, messaging, offers, creative, forms, and funnel journeys. - Use AI tools to accelerate campaign analysis, creative testing, keyword research, audience research, competitive intelligence, and reporting. - Build repeatable growth systems that make paid acquisition, CRO, and experimentation more scalable and data-driven. - Develop dashboards and recurring insights that show what is working, what is not, and where to invest next. - Partner with Product Marketing, Creative, Web, Marketing Operations, and Sales to improve campaign performance, lead quality, and pipeline outcomes. Qualifications - 8+ years of experience in growth marketing, performance marketing, paid acquisition, or digital marketing with demonstrated business impact. - Deep hands-on experience with Google Ads, LinkedIn Ads, Meta, retargeting, paid social, and other digital channels. - Proven success managing meaningful paid media budgets and improving CAC, CPQL, ROAS, conversion rate, lead quality, and pipeline contribution. - Strong experience with CRO, experimentation, landing page strategy, funnel analysis, and conversion optimization. - Hands-on experience with GA4, Google Tag Manager, CRM platforms, marketing automation, ad platforms, attribution tools, dashboards, and spreadsheets. - Experience using AI tools to improve campaign optimization, creative testing, reporting, research, and workflow efficiency. - Strong analytical, communication, and stakeholder management skills. - Self-starter with strong ownership, urgency, curiosity, and the ability to operate effectively in a fast-moving environment. - Experience in B2B healthcare, medical device, SaaS, clinical technology, SMB-focused growth, or another trust-sensitive category preferred. Requirements - 8+ years of experience in growth marketing, performance marketing, paid acquisition, or digital marketing with demonstrated business impact. - Deep hands-on experience with Google Ads, LinkedIn Ads, Meta, retargeting, paid social, and other digital channels. - Proven success managing meaningful paid media budgets and improving CAC, CPQL, ROAS, conversion rate, lead quality, and pipeline contribution. - Strong experience with CRO, experimentation, landing page strategy, funnel analysis, and conversion optimization. - Hands-on experience with GA4, Google Tag Manager, CRM platforms, marketing automation, ad platforms, attribution tools, dashboards, and spreadsheets. - Experience using AI tools to improve campaign optimization, creative testing, reporting, research, and workflow efficiency. - Strong analytical, communication, and stakeholder management skills. - Self-starter with strong ownership, urgency, curiosity, and the ability to operate effectively in a fast-moving environment. - Experience in B2B healthcare, medical device, SaaS, clinical technology, SMB-focused growth, or another trust-sensitive category preferred. Benefits - Flexible Hours: Projects Complete > Hours Worked. Embrace work-life balance with flexible hours that suit your lifestyle. - Benefits from Day 1: Get full access to your comprehensive benefits package made available from your very first day. - Volunteer Days: Make a difference with paid volunteer days during working hours, supporting causes that matter to you. - Professional Development Program: We're big fans of continuous learning, and we invest in your growth with financial support for programs, seminars, conferences, and courses.

• Own end-to-end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi-channel orchestration • Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams • Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team • Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows • Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams • Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed • Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation • Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities • Employ AI technologies to enhance and optimize ABM processes and reporting • Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting • Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches • Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology • Own the ABM measurement framework — pipeline influenced/sourced, account engagement, and velocity through funnel stages

• Own end-to-end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi-channel orchestration • Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams • Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team • Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows • Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams • Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed • Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation • Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities • Employ AI technologies to enhance and optimize ABM processes and reporting • Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting • Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches • Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology • Own the ABM measurement framework — pipeline influenced/sourced, account engagement, and velocity through funnel stages

• Own end-to-end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi-channel orchestration • Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams • Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team • Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows • Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams • Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed • Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation • Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities • Employ AI technologies to enhance and optimize ABM processes and reporting • Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting • Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches • Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology • Own the ABM measurement framework — pipeline influenced/sourced, account engagement, and velocity through funnel stages