• Create and split-test high-performing ad creatives and messaging • Manage and scale Meta Ads campaigns with effective targeting strategies • Run Google Search Ads focused on high-intent keyword targeting • Optimize landing pages to improve conversion rates • Analyze campaign performance and continuously optimize based on data • Build email nurture and drip campaigns (bonus)

• Own performance marketing campaigns for our affiliate program (Impact Radius), media networks, and other emerging platforms. • Continuously test new channels, partners, and creative formats to expand our reach and uncover scalable opportunities. • Develop hypotheses, design experiments, and measure results to drive insights and optimize ROI. • Manage budgets, pacing, and forecasts across multiple campaigns and channels. • Partner with creative and brand teams to brief and refine ad assets tailored to each platform. • Report on campaign performance, channel mix, and learnings to cross-functional stakeholders. • Stay ahead of trends in performance marketing and identify new opportunities for growth.

• Leading paid social strategy across a portfolio of client accounts, with responsibility for planning, execution, optimization, testing, measurement, and performance storytelling • Serving as a senior paid social partner to clients, including leading strategic conversations, performance readouts, growth planning discussions, and escalation recommendations • Developing full-funnel paid social strategies across brand awareness, consideration, ecommerce conversion, retention, creative testing, incrementality, lift studies, MMM inputs, and MER/CAC/LTV analysis • Managing six- to seven-figure monthly media budgets across fast-moving ecommerce, CPG, retail, lead generation, and/or consumer brand accounts with aggressive performance targets • Overseeing paid social execution across platforms including Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, and X • Staying hands-on in advertising platforms and stepping in “on the keys” when needed to audit, troubleshoot, launch, optimize, or stabilize campaigns • Partnering with paid search, client strategy, creative, analytics, and programmatic teams to identify cross-platform growth opportunities and ensure paid social strategy is integrated into broader media planning • Translating client business goals into paid social recommendations that connect channel performance to revenue, acquisition, efficiency, retention, and long-term growth • Managing, coaching, and developing 4–6 direct reports who are individual contributors, including regular 1:1s, performance management, career development, hiring support, and client-work coaching • Providing account-specific guidance to junior team members on strategy, platform execution, analysis, communication, prioritization, and executive-ready storytelling • Helping evolve paid social best practices, QA processes, campaign workflows, reporting automation, creative testing frameworks, and AI-enabled operating models • Driving adoption of AI-enabled workflows and ad operations improvements that improve quality, consistency, speed, and scalability • Supporting new business pitches, audits, and account growth opportunities when aligned to business needs

• Develop and own paid media strategy across all digital channels, including SEM, paid social, programmatic display, CTV, and emerging platforms. • Lead channel planning with a full-funnel perspective, ensuring campaigns align to the buyer journey and drive qualified demand. • Manage a significant paid media budget with full accountability for pacing, allocation, ROI, and performance. • Make real-time investment decisions based on performance data, reallocating spend to maximize pipeline impact. • Oversee both direct spend and third-party vendor investments. • Run always-on paid media programs that create continuous demand generation. • Partner closely with the Revenue Marketing team to amplify key campaigns, launches, events, and strategic initiatives. • Design and execute sophisticated audience targeting strategies. • Build and optimize account-based marketing programs for priority accounts. • Develop retargeting programs that support long B2B buying cycles and keep prospects engaged. • Own performance outcomes, including MQL targets, pipeline contribution goals, and cost-per-opportunity benchmarks. • Monitor results regularly and proactively identify and address performance gaps. • Build and execute a structured testing roadmap across channels, audiences, creative approaches, and bidding strategies. • Continuously evaluate new opportunities to improve performance and expand reach. • Partner with web, growth, content, and design teams to improve conversion rates across paid traffic experiences. • Drive testing and optimization initiatives based on performance data and user behavior insights. • Leverage platform automation capabilities including Smart Bidding, AI-driven optimization, and audience expansion features. • Understand when to rely on automation and when manual intervention is required. • Manage agencies, contractors, freelancers, and platform representatives. • Establish clear expectations, accountability measures, and performance standards. • Monitor market trends, competitive activity, and emerging channel opportunities. • Use insights to strengthen targeting, messaging, and overall paid media strategy. • Deliver clear, data-driven reporting to senior stakeholders and executive leadership. • Serve as the subject matter expert for paid media performance and strategy. • Represent paid media insights in customer, prospect, and executive conversations as needed.