• You develop our campaigns from the initial idea through to analysis, optimizing the entire funnel — from awareness to a clean handover to Sales. • You will work primarily with HubSpot: building landing pages, forms and nurture tracks, maintaining lead scoring, testing variants and keeping an overview through reporting. • You manage LinkedIn Ads and Google Ads/SEA together with an external agency. You will also grow LinkedIn — both organically and via paid channels — into an important lead source. • Together with the content team you develop compelling assets: whitepapers, case studies, blog posts. Through account-based marketing and targeted segmentation, you deliver them to your ideal customers. • AI tools handle routine tasks for you — for variants, data enrichment and reporting. Using intent data such as SalesViewer, you identify early which companies are interested and turn website visitors into real leads. • You maintain constant communication with Sales — leads are handed over cleanly and feedback flows back into campaigns. • At the start, you and the team will jointly define what counts as a qualified lead for you.

• Create and split-test high-performing ad creatives and messaging • Manage and scale Meta Ads campaigns with effective targeting strategies • Run Google Search Ads focused on high-intent keyword targeting • Optimize landing pages to improve conversion rates • Analyze campaign performance and continuously optimize based on data • Build email nurture and drip campaigns (bonus)

• Own performance marketing campaigns for our affiliate program (Impact Radius), media networks, and other emerging platforms. • Continuously test new channels, partners, and creative formats to expand our reach and uncover scalable opportunities. • Develop hypotheses, design experiments, and measure results to drive insights and optimize ROI. • Manage budgets, pacing, and forecasts across multiple campaigns and channels. • Partner with creative and brand teams to brief and refine ad assets tailored to each platform. • Report on campaign performance, channel mix, and learnings to cross-functional stakeholders. • Stay ahead of trends in performance marketing and identify new opportunities for growth.

• Leading paid social strategy across a portfolio of client accounts, with responsibility for planning, execution, optimization, testing, measurement, and performance storytelling • Serving as a senior paid social partner to clients, including leading strategic conversations, performance readouts, growth planning discussions, and escalation recommendations • Developing full-funnel paid social strategies across brand awareness, consideration, ecommerce conversion, retention, creative testing, incrementality, lift studies, MMM inputs, and MER/CAC/LTV analysis • Managing six- to seven-figure monthly media budgets across fast-moving ecommerce, CPG, retail, lead generation, and/or consumer brand accounts with aggressive performance targets • Overseeing paid social execution across platforms including Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, and X • Staying hands-on in advertising platforms and stepping in “on the keys” when needed to audit, troubleshoot, launch, optimize, or stabilize campaigns • Partnering with paid search, client strategy, creative, analytics, and programmatic teams to identify cross-platform growth opportunities and ensure paid social strategy is integrated into broader media planning • Translating client business goals into paid social recommendations that connect channel performance to revenue, acquisition, efficiency, retention, and long-term growth • Managing, coaching, and developing 4–6 direct reports who are individual contributors, including regular 1:1s, performance management, career development, hiring support, and client-work coaching • Providing account-specific guidance to junior team members on strategy, platform execution, analysis, communication, prioritization, and executive-ready storytelling • Helping evolve paid social best practices, QA processes, campaign workflows, reporting automation, creative testing frameworks, and AI-enabled operating models • Driving adoption of AI-enabled workflows and ad operations improvements that improve quality, consistency, speed, and scalability • Supporting new business pitches, audits, and account growth opportunities when aligned to business needs