**Who We Are****The Boutique COO works with business owners and founders who are looking to expand their network of expertise and grow their businesses. We match intentionally and filter both clients and professionals, making sure they are serious, reliable and collaborative. Our network members aren’t competing with dozens of others for the same clients. **Who Our Clients Are Looking For** **Social Media & Content Experts:** You have a proven track record of developing and executing social media strategies across various platforms, creating tailored content strategies and detailed content calendars that align with each client’s goals. **Design & Editing Pros:** You have strong graphic design and editing abilities and can create visually engaging content that aligns with client brand aesthetics across a variety of industries including short form video content, carousels, stories, and more! **Compelling Communicators: **You are able to skillfully craft messages tailored to different audiences, industries, and client priorities. **Creative Self-Starters:** You are comfortable with jumping into open-ended problems as a problem solver. You are confident diving into client projects with enthusiasm and finding innovative solutions. **Skilled Project Managers: **You seamlessly adapt to changes, stay on top of deadlines, and are able to skillfully manage multiple priorities. **Tech-Savvy Doers: **You are comfortable with a variety of web-based applications and platforms commonly used in day-to-day business operations, including using AI tools thoughtfully. You are confident jumping into new systems and learning quickly and independently. **What to Expect** - A roster of 2-5 ongoing clients - you get to choose which clients you take on - A flexible schedule. Our clients are mostly looking for weekday availability with most client-expected project turnaround times being within 1-2 days - 100% remote work with limited opportunities for onsite work

• Connect clients with top-tier remote talent. • Manage social media across various platforms. • Create strategies to increase engagement. • Track performance metrics and report results. • Collaborate with team members for content optimization.

Role Description At Pavago, one of our clients is hiring a Senior Media Buyer (Meta Ads Specialist) to take full ownership of paid social advertising across multiple client and internal accounts. This is far more than a campaign management role. You’ll own the entire performance lifecycle—from campaign strategy and creative direction to optimization, scaling, and performance reporting. Working in a fast-paced, performance-driven environment, you’ll leverage data, creative testing, and audience insights to drive measurable business growth. If you’ve successfully managed significant advertising budgets, consistently improved campaign performance, and understand how creative, offers, and analytics work together to generate results, this role is built for you. What You’ll Own - Meta Ads Strategy & Campaign Management - Build, launch, manage, and optimize Facebook and Instagram advertising campaigns. - Own campaign performance from planning through scaling. - Manage multiple client and internal ad accounts simultaneously. - Oversee monthly advertising budgets ranging from $10K–$250K+. - Scale profitable campaigns while maintaining efficiency and profitability. - Creative Strategy & Performance Marketing - Develop high-converting campaign concepts, hooks, and messaging. - Write compelling ad copy focused on improving: - CTR - CPL - CPA - ROAS - Create detailed creative briefs for designers, editors, and content creators. - Lead creative strategy across: - Static image ads - UGC-style videos - Video scripts - AI-assisted creative workflows - Continuously test new creative angles and messaging. - Campaign Optimization & Analytics - Monitor campaign performance daily. - Analyze: - CTR - CPC - CPL - CPA - ROAS - Frequency - Conversion Rates - Optimize audiences, creatives, offers, placements, and landing pages. - Identify winning campaigns and scale them strategically. - Troubleshoot underperforming campaigns using data-driven insights. - Cross-Functional Collaboration - Partner with creative teams to produce high-performing advertising assets. - Collaborate with leadership on growth initiatives and campaign priorities. - Align paid advertising with broader marketing and revenue objectives. - Stay current with Meta platform updates and advertising best practices. Qualifications - 3+ years of hands-on experience managing Facebook and Instagram advertising. - Proven experience managing at least $10,000/month in Meta ad spend. - Experience managing 5 or more advertising accounts simultaneously. - Strong expertise with: - Meta Ads Manager - Facebook Business Suite - Meta Pixel - Conversion Tracking - Attribution Modeling - Funnel Optimization - Excellent analytical and performance optimization skills. - Strong direct-response copywriting and messaging abilities. - Ability to identify and scale winning creatives. - Deep understanding of performance marketing principles. - Excellent written and verbal English communication skills. - Reliable remote work environment with high-speed internet. Requirements - Experience managing $100K–$250K+ monthly advertising budgets (Nice to Have). - Strong understanding of full-funnel marketing strategy (Nice to Have). - Experience producing or managing UGC advertising campaigns (Nice to Have). - Ability to brief creators, editors, and designers effectively (Nice to Have). - Experience using AI tools such as: - ChatGPT - AI creative generation tools - Creative automation platforms - Familiarity with: - GoHighLevel (GHL) - Close CRM - Similar marketing platforms - Previous experience within agencies or high-growth marketing teams (Nice to Have). Benefits - High ownership over paid social strategy and execution. - Opportunity to manage significant advertising budgets. - Work in a fast-paced, performance-focused environment. - Strong collaboration with creative and leadership teams. - Fully remote work environment. - Clear career progression into: - Lead Media Buyer - Performance Marketing Manager - Growth Marketing Lead - Director of Paid Media Interview Process - Initial Phone Screen - Spark Hire Intro Video (3–5 minutes) - Final Client Interview - Offer & Background Verification What Happens After You Apply Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the next step that completes your application and can be recorded whenever it’s convenient for you. Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds. Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed. Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application. Apply Now If you’re passionate about performance marketing, thrive on scaling Meta advertising campaigns, and enjoy using creative strategy and data to drive measurable business growth, we’d love to hear from you. Apply today and become a key contributor to a high-performing marketing team.

Title: Wharton Center Social Media Coordinator / Communications Coordinator - East Lansing, Michigan, United States - Performing Arts Facilities & Programs 10052643 - Area of Interest: Library/Museums/Archives - Area of Interest: PR/Media/Graphics/Comm/Fund Raising - Full Time/Part Time: Full Time (90-100%) - Support Staff - Level 10 - Salary Commensurate with Experience - University Arts And Collections - 1145195 Job Description: Working/Functional Title Wharton Center Social Media Coordinator Position Summary As a Social Media Coordinator, you will be responsible for managing and executing social media strategies to increase Wharton Center for Performing Arts brand awareness, engage our audience, and drive website traffic and conversions. This is an entry-level position ideal for candidates with a strong interest in social media marketing with excellent communication skills. This role is based in East Lansing, Michigan, and operates in a hybrid working environment (a combination of in-person and remote work). Primary Responsibilities: - Develop and implement social media content calendars across various platforms, including Facebook, Instagram, TikTok, LinkedIn, and others. - Create engaging and relevant content, including posts, images, videos, and stories, that align with our brand identity and target audience. - Monitor social media channels for comments, messages, and mentions, respond to inquiries and engage with followers in a timely and professional manner. - Collaborate with the marketing team to develop and execute social media campaigns, promotions, and contests. - Analyze social media metrics and insights to track performance, identify trends, and optimize content and strategies for maximum reach and engagement. - Stay up to date with industry trends and best practices in social media marketing and incorporate new ideas and technologies into our strategy. - Perform administrative tasks necessary to the department's overall administration, including coordination of donation requests, ticket requests, and invoice management, etc. Minimum Requirements Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Communications, or Public Relations; up to six months of related and progressively more responsible or expansive work experience in public and media relations, composing, editing and publication production, news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation; experience managing content for social media channels; or an equivalent combination of education and experience. Desired Qualifications - one to three years of related and progressively more responsible or expansive work experience in public and media relations, composing, editing and publication production, news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing - Affinity for working in a team environment and liaising with a variety of stakeholders. - Experience using Adobe Creative Suite (or something similar), Microsoft 365, and Project Management Tools. - Ability to work on multiple projects at once. - Must be willing to work both standard and non-standard schedules, including nights and weekends as needed. - Strong understanding of social media platforms, trends, and best practices. - Excellent written and verbal communication skills. - Creative thinker with a keen eye for design and storytelling. - Ability to work independently and collaboratively in a fast-paced environment. - Basic knowledge of analytics tools such as Status Brew, Google Analytics or social media analytics platforms. - Experience with graphic design, photography, or video editing is a plus. - Passion for social media and staying current with the latest trends and developments. - Interest in the performing arts. Equal Employment Opportunity Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status. Required Application Materials Applicants should submit the following materials: 1) Cover letter 2) Resume 3) One social media post example Work Hours Must be able to work standard and non-standard schedules. Weekend and evening work required Website HTTPS://WWW.WHARTONCENTER.COM/ Remote Work Statement MSU strives to provide a flexible work environment and this position has been designated as remote-friendly. Remote-friendly means some or all of the duties can be performed remotely as mutually agreed upon.