SaaS Software and services for post-acute care and Pharmacy home-infusion
Senior Marketing Manager, Consumer Health & Partnerships
Location
United States
Posted
9 days ago
Salary
$155K - $194K / year
Seniority
Lead
No structured requirement data.
Job Description
Senior Marketing Manager, Consumer Health & Partnerships
Brightree
Role Description This role serves as a senior individual contributor responsible for leading partnership-driven marketing initiatives across the Americas. The Senior Marketing Manager will develop and execute integrated, consumer-focused marketing strategies that drive awareness, engagement, and conversion for Resmed’s core sleep therapy products. This position plays a critical role in connecting partnership ecosystems, digital marketing channels, and customer journeys to deliver measurable business growth. The role is remote within the U.S., with a preference for candidates located on the West Coast. - Lead the development and execution of strategic marketing programs focused primarily on high-impact partnerships (e.g., Oura, sleep-related partners). - Define campaign objectives, success metrics, and ROI, ensuring alignment with broader business goals and growth targets. - Design and oversee end-to-end customer journeys—from awareness and education through conversion—leveraging partner ecosystems and owned digital channels. - Collaborate cross-functionally with internal teams (digital marketing, omnichannel, product, analytics, and MarComms) to execute integrated campaigns across web, social, and other digital channels. - Partner closely with external organizations and marketing counterparts to co-develop campaigns, align messaging, and ensure seamless execution. - Lead the development of campaign briefs and creative briefs, and manage external agencies to deliver high-quality marketing assets. - Oversee campaign execution end-to-end, including approvals (e.g., regulatory/MLR), timelines, and cross-functional coordination. - Drive performance marketing efforts (including mid- and upper-funnel initiatives) to generate qualified leads and support revenue growth. - Measure and report campaign performance using analytics platforms, partnering with data teams to develop dashboards and insights for leadership reporting (e.g., QBRs). - Continuously optimize campaigns using data, insights, and testing, and explore innovative tools (including AI) to improve marketing effectiveness. Qualifications - Bachelor’s degree in marketing, Business, Communications, or a related field required. - 8+ years of marketing experience, with a strong focus on consumer-driven, multi-channel campaign strategy and execution. - Direct-to-Consumer marketing experience required, with a deep understanding of customer journeys and consumer behavior. Requirements - Proven experience leading end-to-end, integrated marketing campaigns (strategy through execution). - Experience in partnership or co-marketing initiatives, including working with external partners. - Demonstrated ability to influence cross-functional stakeholders without direct authority. - Strong balance of strategic thinking and hands-on execution. - Analytical mindset with experience measuring campaign performance and driving insights. - Experience managing agencies and developing campaign/creative briefs. - Familiarity with digital and omnichannel marketing (web, social, lead generation). - Background in consumer brands or agency environments preferred. - Interest in leveraging AI tools to enhance marketing effectiveness. Benefits - Comprehensive medical, vision, dental, and life insurance. - AD&D, short-term and long-term disability insurance. - Sleep care management. - Health Savings Account (HSA) and Flexible Spending Account (FSA). - Commuter benefits. - 401(k) and Employee Stock Purchase Plan (ESPP). - Employee Assistance Program (EAP) and tuition assistance. - Fifteen days Paid Time Off (PTO) in the first year of employment. - 11 paid holidays plus 3 floating days. - Eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members.
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