Lennar logo
Lennar

Lennar builds homes in some of the most desirable real estate markets across the U.S., catering to a variety of homebuyers including first-time and move-up buye

eMarketing Specialist

Location

Georgia

Posted

9 days ago

Salary

0

Seniority

Senior

Bachelor Degree3 yrs expEnglishCloud

Job Description

eMarketing Specialist

Lennar

• Create and execute email campaigns in conjunction with division goals and strategies • Work with local Divisions to determine appropriate use for eMarketing, set goals and choose specific messages according to their needs • Interact with appropriate local Division Associates and ad agencies to obtain marketing information, graphics and copy points • Create and distribute a variety of analysis reports to both the Division and Corporate Marketing and Communications Department • Build and manage campaigns for live email content within the LiveClicker/Realtime Email application • Suggest eMarketing strategies to help improve performance on email campaigns based on past performance, best practices and new platform features • Responsible for setting up and managing A/B and multi-variant testing • Work within the Corporate Marketing and Communications Department to expand eMarketing opportunities across the company • Compile best practices from all eMarketing programs to share with the company • Keep up to date with current eMarketing industry practices and technical growth • Other duties and responsibilities as assigned by manager

Job Requirements

  • Experience working with Salesforce Marketing Cloud to build, manage and deploy email campaigns, data extensions, and dynamic content
  • Prior experience managing email marketing for large companies
  • 3+ years of prior internet marketing experience
  • Must have a good sense of design, project management and analytical abilities
  • Firm understanding of CAN-SPAM compliance, email and digital marketing best practices, and mobile optimization strategies
  • Proficiency with marketing automation technologies is a plus
  • Some traditional media (print) marketing experience is a plus, but not required

Benefits

  • Robust health insurance plans, including Medical, Dental, and Vision coverage
  • 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%
  • Paid Parental Leave
  • Associate Assistance Plan
  • Education Assistance Program
  • Up to $30,000 in Adoption Assistance
  • Up to three weeks of vacation annually
  • Generous Holiday, Sick Leave, and Personal Day policies
  • New Hire Referral Bonus Program
  • Significant Home Purchase Discounts
  • Unique opportunities such as the Everyone’s Included Day

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