ShipBob, Inc. logo
ShipBob, Inc.

Best-in-class fulfillment solution for ecommerce brands.

Product Marketing Manager

Product MarketingProduct MarketingFull TimeRemoteSeniorTeam 501-1,000Since 2014H1B No SponsorCompany SiteLinkedIn

Location

Alabama + 33 moreAll locations: Alabama | Arizona | California | Colorado | Florida | Idaho | Illinois | Iowa | Kansas | Kentucky | Louisiana | Maine | Nevada | New Hampshire | New Jersey | New York | North Carolina | Ohio | Oklahoma | Oregon | Massachusetts | Michigan | Minnesota | Missouri | Pennsylvania | Rhode Island | South Carolina | Tennessee | Texas | Utah | Vermont | Virginia | Washington | Wisconsin

Posted

22 hours ago

Salary

$89.4K - $119.3K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglishGo

Job Description

Product Marketing Manager

ShipBob, Inc.

• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch. • Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact. • Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door. • Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature. • Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation. • Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey. • Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy. • Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved. • Additional duties and responsibilities as necessary.

Job Requirements

  • 5+ years of product marketing experience, ideally in ecommerce technology, logistics, or B2B SaaS.
  • A track record of building sales enablement that changes seller behavior and supports new business.
  • Experience owning product launch go-to-market, from positioning through results.
  • Strong messaging and positioning skills, with the ability to turn features into value and proof points.
  • Market research skills, with the ability to synthesize research into insight and counter-positioning.
  • A history of close partnership with sales and demand generation teams.
  • A data-oriented approach that ties marketing work to pipeline and revenue.
  • Exceptional communication and presentation skills, strong attention to detail, and a bias toward action.

Benefits

  • Medical, Dental, Vision & Basic Life Insurance
  • Paid Maternity/Parental Leave Program
  • Paid Holidays & Flexible Time Off Program
  • Paid Sick Leave
  • Wellness Days (1 day/quarter)
  • 401K Match
  • Comprehensive Benefits Package >>> https://www.shipbob.com/careers/
  • See Our High-Performing Culture >>> Check us out on Instagram (@lifeatshipbob)

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