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Creative Strategist

Creative StrategistCreative StrategistFull TimeRemoteSeniorTeam 1-10H1B No SponsorCompany SiteLinkedIn

Location

South Africa

Posted

2 days ago

Salary

$2.5K - $3.5K / month

Seniority

Senior

Bachelor DegreeEnglish

Job Description

Creative Strategist

Jobrack

• Study competitor pages, funnels, and messaging to understand why they work (or don't) psychologically, and use that to inform and innovate on new funnel concepts for our clients — not just replicate what's already out there • Use AI tools (Claude, ChatGPT, and similar) to produce ad copy, messaging, and creative assets quickly and at a professional standard • Generate creative assets — video, image, and copy variations — using AI-native production tools • Build and launch landing pages using our internal tools and systems (fast, largely templated — this is not a from-scratch design/dev role) • Support creative strategy across all client accounts ("pods"), not just one — you'll work alongside our media buyers to turn strategy into ready-to-use assets • Continuously test and iterate creative based on real campaign performance feedback • Stay on top of new AI tools and workflows, and bring them into how we work • Partner closely with our media buying team (and me) to keep creative moving without becoming a bottleneck • Close the loop — take a brief from the senior strategist or media manager, align on the plan, produce the assets, and bring them back for review without needing to be chased

Job Requirements

  • Genuine, daily fluency with AI tools (Claude, ChatGPT, image/video generation tools) as a core part of how you work — not just occasional use
  • A real eye for design — you can look at a landing page or ad and articulate why it works or doesn't visually, and you can art-direct AI output until it meets a professional standard
  • A portfolio of shipped work — 3 live landing pages and ad creatives you personally produced, with a line on what happened after launch
  • A genuine interest in behavioral psychology and what makes people act — this is design-and-psychology thinking, not just production
  • Strong instincts for messaging and copy, even if you're not a classically trained copywriter — you know how to get AI tools to produce copy that actually converts
  • Comfort doing research (competitors, market, industry) and turning it into something usable, fast
  • Some exposure to B2B marketing specifically — you understand that B2B doesn't work like B2C or ecommerce, and can adapt creative/messaging accordingly
  • Experience building landing pages (no-code tools, page builders, or similar — you don't need to code, but you need to be comfortable in these tools)
  • A bias toward shipping — you'd rather have something live and imperfect than perfectly planned and undelivered
  • Ability to work independently across multiple accounts at once without needing detailed direction
  • Excellent written English
  • Familiarity with the mechanics of Google Ads / Meta Ads (you don't need to run campaigns, but understanding the funnel helps you write better creative for it) (Brownie points)
  • Experience across multiple industries, especially B2B (Brownie points)
  • Experience building AI-powered workflows, automations, or internal tools (Brownie points)

Benefits

  • $2,500 - $3,500 per month
  • Full-time role, fully remote
  • Around 20 days paid time off, depending on your country
  • High-impact role with significant ownership and influence
  • Structured workdays with a focus on sustainable growth

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Role Description Du willst nicht einfach Kampagnen managen, sondern eine komplette Strategiefunktion von Null aufbauen? Hier geht es nicht um Corporate Fashion mit Jahresplanung und fünf Freigabeschleifen. Hier geht es darum, psychologische Prinzipien in kreative Strategien zu übersetzen – für Drops, die alle 3–4 Tage live gehen, in einer Community, die Mainstream hasst. Warum diese Rolle spannend ist: - Du baust die Creative-Strategy-Funktion aktiv von Null auf – komplette Ownership - Du arbeitest direkt mit den Gründern zusammen - Du bekommst echten Gestaltungsspielraum statt Corporate-Bürokratie - Drops gehen alle 3–4 Tage live – deine Strategien siehst du sofort in Aktion - Du kannst psychologische Prinzipien in konkrete Kampagnen übersetzen, nicht nur in PowerPoints - Hoher Einfluss auf Brand, Community und Umsatz - Hands-on-Mentalität ist hier kein Buzzword auf der Karriereseite, sondern schlicht notwendig. Qualifications - Nachweisbarer Erfolgstrackrecord als Creative Strategist, Brand Strategist oder Growth Strategist im Streetwear-, Skate-, Metal/Band-Merch- oder Tattoo-Apparel-Bereich – nicht nur theoretisch, sondern mit echten, verifizierbaren Kampagnenergebnissen - Du bringst mindestens 1 Jahr relevante Erfahrung in Streetwear oder eng verwandter Subkultur-Apparel mit – general fashion, luxury oder lifestyle ohne Subkultur-Wurzeln zählen nicht - Applied psychological competence – du kannst nachweisen, wie du psychologische Prinzipien in Kampagnen übersetzt hast. Ein formeller Abschluss in Consumer Psychology ist ein Plus, keine Voraussetzung - Du hast keine Berührungsängste gegenüber dunkler, okkulter oder kontroverser kreativer Arbeit – das ist kein Nischen-Add-on, sondern Kern der Brand - Proof of Work: Case Studies, Campaign Breakdowns oder Portfolio mit realen, verifizierbaren Outcomes – wir schauen uns Ergebnisse an, nicht nur Decks - Fließendes Englisch – du arbeitest in einem globalen, asynchronen Remote-Team - Du bist operativ stark und gleichzeitig strategisch klar – du denkst in Prinzipien, aber lieferst innerhalb von Tagen - Nice-to-have: Erfahrung in schnellen, asynchronen Remote-Umgebungen Requirements - Strategen, die nur in Jahresplanungen denken - Kandidaten aus general fashion, luxury oder lifestyle ohne Subkultur-Wurzeln - Menschen ohne nachweisbare Kampagnen-Impact oder messbare Outcomes - Reine Theoretiker, die psychologische Prinzipien nur aus Büchern kennen - Kandidaten, die bei dunklen, okkulten oder kontroversen Themen zögern - Kandidaten, die einen perfekt vorbereiteten Creative-Process erwarten, statt selbst einen aufzubauen - Remote-Puristen, die asynchrone Kommunikation und Selbstorganisation als Belastung statt Normalität empfinden Benefits - Fixgehalt zwischen 50.000 € und 100.000 € je nach Erfahrung, variabel verhandelbar - Komplette kreative Freiheit beim Aufbau einer neuen Funktion - Vollständig remote – arbeite von überall auf der Welt - Schnelle Release-Cycles – deine Ideen siehst du sofort umgesetzt - Authentisches, subkultur-inspiriertes Brand ohne Corporate-Bürokratie - Kleines, agiles Team mit klarer, unverwechselbarer Brand Identity - 30 Tage Urlaub Qualifying Questions - Mit welchen Streetwear-Marken oder eng verwandten Subkultur-Apparel-Brands hast du gearbeitet – und was war dein konkreter Beitrag? - Beschreibe ein konkretes Beispiel, wo du ein psychologisches Prinzip in eine Kampagne übersetzt hast. Welches Prinzip, welches Ergebnis? - Show proof of work – Case Study, Deck oder Campaign Breakdown. Wir schauen uns Ergebnisse an. - Wie würdest du Creative Strategy für eine Brand angehen, die alle 3–4 Tage ein neues Produkt droppt? Bereit für den nächsten Schritt? Dann bewirb dich jetzt als Creative Strategist – Consumer Psychology (w/m/d). Egal ob dein aktueller Titel Creative Strategist, Brand Strategist, Consumer Psychologist, Campaign Strategist oder Growth Strategist heißt: Entscheidend ist hier nicht dein Titel. Entscheidend ist, ob du psychologische Prinzipien nicht nur verstehst, sondern in Kampagnen übersetzen kannst – und ob du in einem 3–4-Tage-Drop-Cycle lieferst, nicht in Quartalsplanungen.

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Creative Strategist

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