Role Description Our client is looking for an AI Creative Strategist to take ownership of AI-powered video advertising from research and strategy through to production and optimization, with a strong focus on YouTube creatives. - Research markets, competitors, and customer personas to identify compelling advertising angles. - Develop creative concepts, messaging frameworks, and scripts for AI-generated video advertisements. - Produce end-to-end AI-powered ad creatives, including Video Sales Letters (VSLs), AI avatars, claymation, UGC-style ads, and other emerging creative formats. - Utilize AI creative tools to generate, edit, and deliver high-quality performance-focused video ads. - Analyze campaign performance data and continuously optimize creatives based on testing results. - Build and manage a high-volume creative testing pipeline focused on conversion and performance. - Collaborate closely with media buyers, landing page specialists, and content teams to ensure creative consistency across campaigns. - Stay ahead of emerging AI creative technologies, trends, and advertising formats. Qualifications - Proven experience creating performance-driven ecommerce advertising creatives, particularly for YouTube. - Strong understanding of direct response marketing principles, including customer avatars, positioning, hooks, offers, and creative angles. - Hands-on experience using AI creative tools such as Claude, Manus, Higgsfield, fal.ai, Atria, or similar AI platforms. - Experience producing AI-generated VSLs, AI avatars, UGC-style creatives, or comparable performance marketing assets. - Ability to independently own the entire creative process from market research to final production. - Comfortable interpreting campaign performance metrics and using data to improve creative performance. - Experience working with DTC ecommerce brands is highly preferred. - Self-driven, highly adaptable, and passionate about experimenting with new AI technologies. Requirements - Experience working within performance marketing or digital advertising agencies (Nice to Have). - Familiarity with Google Ads, YouTube Ads, Meta Ads, or other paid acquisition channels (Nice to Have). - Portfolio showcasing AI-generated performance marketing creatives that have been used in live campaigns (Nice to Have). Benefits - Competitive salary based on experience. - Fully remote position with flexible working hours. - Paid time off. - Opportunity to work alongside a senior international team. - Team retreats and workations. - Exposure to leading AI creative workflows and large-scale performance marketing campaigns.

• Edit high-performing short-form video ads for Meta (Facebook & Instagram). • Analyze Meta Ads performance metrics to identify winning and underperforming creatives. • Improve existing ads based on campaign data, audience behavior, and funnel performance. • Develop compelling hooks, pacing, captions, CTAs, and storytelling that increase conversions. • Repurpose top-performing creatives into multiple testing variations. • Collaborate with the marketing team to brainstorm new ad concepts. • Stay current with Meta advertising trends, creative best practices, and competitor strategies. • Organize project files and consistently deliver high-quality work on deadline.

• Lead creative ideation and translate business/client objectives into strong visual concepts and design strategies. • Develop creative directions, mood boards, campaign concepts, and presentation-ready design proposals. • Create high-quality designs that elevate brand storytelling and client-facing deliverables. • Develop video concepts, storyboards, and visual narratives for digital/social content. • Support UI/UX projects, including user journeys, wireframes, website/app layouts, and digital experiences. • Present creative ideas and rationale directly to clients and internal stakeholders. • Provide design recommendations based on brand positioning, audience insights, and campaign objectives. • Collaborate with content, marketing, and strategy teams to bring campaigns to life. • Ensure creative output meets a high standard across brand, digital, and social touchpoints.

• Build from scratch the ads strategy to push 6 figures/month spend into proven to convert VSLs • End-to-end media buying strategy for Meta ads, with potential growth into Google, TikTok and native • Campaign architecture and Business Manager / ad account structure built for high-volume, high-spend performance • Aggressive testing velocity with rapid creative iteration and scaling in partnership with the content team • Account health and platform compliance: maintaining strong account standing, resolving disapprovals, and managing the appeals process • Tracking, attribution, and reporting, owning CAC, ROAS, and LTV as the numbers you live and die by • Copy for ads at first, with the possibility of hiring copywriters later to increase ad volume