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Landing Page Expert – AI-Powered Direct Response
Location
Serbia
Posted
2 days ago
Salary
0
Seniority
Senior
Job Description
Landing Page Expert – AI-Powered Direct Response
Paired
• Own the landing page initiative • Lead the entire landing page production process from strategy to deployment • Define which page types (advertorial, listicle, comparison page, product page) to build for each campaign and why • Set up and maintain a production calendar — which brands need pages, what angles to test, what’s in the pipeline • Coordinate with media buyers to align page strategy with campaign objectives and audience segments • Report on page performance and make data-driven decisions about what to iterate, kill, or scale • Use Manus and Claude to generate advertorials, listicles, and comparison pages at scale • Operate Adcubator Forge (our internal AI page builder) to produce page variants rapidly • Prompt engineer: write and refine prompts that produce consistent, high-quality copy and page structures • Edit and elevate AI output — the AI gets you 80%, you bring it to 100% • Produce multiple page variants per day across multiple brands and campaigns • Write high-converting copy for advertorials, listicles, and comparison pages — or direct AI to write it at your quality standard • Apply Schwartz awareness levels to match copy sophistication to audience temperature • Craft hooks, headlines, leads, body copy, CTAs, and social proof sections that move people to buy • Develop and maintain a swipe file of winning angles, hooks, and page structures across all clients • Understand the difference between a comparison page that ranks and converts on Google versus one that just sits there • Research competitor landing pages, advertorials, and funnels to identify what’s working in the market • Mine customer reviews, Reddit threads, and forums for real language, objections,and desires • Develop customer avatars and emotional angle maps for each brand • Test different page structures and copy approaches — measure, learn, iterate • Stay current on DR copywriting trends, AI tools, and conversion optimization best practices • QA every page before it ships: accuracy, persuasion quality, visual hierarchy, CTA clarity, mobile responsiveness • Build and maintain SOPs for the landing page production workflow • Train team members on AI tools, copy frameworks, and quality standards • Maintain a feedback loop between page performance data and production decisions
Job Requirements
- Experience building pages with Manus and/or Claude: This is non-negotiable. You’ve already used AI tools like Manus or Claude to build landing pages. Not just “tried it once” — you’ve developed a workflow around it. You know how to prompt, iterate, and produce quality pages with these tools.
- Deep knowledge of comparison pages on Google: You know what a comparison page is, why it works for high-intent Google Ads traffic, how to structure one, and what makes the difference between a page that converts at 8% versus 2%. This is urgent — we need this expertise immediately.
- Advertorial and listicle expertise: You’ve written or produced advertorials and listicles that have run with paid traffic behind them. You understand the formats, the psychology, and the structural differences between them.
- Direct-response copywriting: You understand awareness levels (Schwartz), emotional triggers, headline formulas, story leads, and the mechanics of persuasion. You’ve written copy that has made money.
- E-commerce/DTC experience: You’ve worked with e-commerce brands. You understand the customer journey from ad to purchase. You know what a cold audience needs versus a warm one.
- Speed + volume: You can produce. Multiple page variants per day across multiple brands. You don’t overthink — you execute, review, ship, iterate.
- Leadership and initiative: You don’t wait to be told what to do. You see what’s needed, propose the plan, and execute. You own the outcome, not just the output.
Benefits
- Global Remote: Work from wherever you are in the world.
- Direct Access: Work directly with Jem and a team of some of the best media buyers in the game. You’ll also have access to our internal mentoring program.
- Yearly Team Getaway: Once a year, we all meet up to strategize and bond. This year, we’re going to Bali, all expenses paid.
- The Essentials: Normal PTO, a wellness bonus, and a flat hierarchy where the best ideas win.
- AI-First Culture: You’ll have access to Claude, Manus, Forge, and any other AI tools you need. No budget constraints on the tools that make you faster.
- Full time, 40 hours per week, contractor. Flexible schedule with availability across Dubai and European time zones. Fully remote.
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