• Develop quarterly and annual demand generation plans aligned with business and marketing objectives. • In partnership with RevOps develop and execute a global ABM strategy, leading integrated campaigns. • Build repeatable campaign processes and best practices that improve speed, consistency, and performance. • Manage campaign calendars, priorities, and resource alignment across marketing functions. • Establish clear reporting and processes to establish a global standards for Prosci • Partner with Sales and RevOps to support enterprise growth priorities. • Develop and execute account-based and account-engagement programs for target organizations. • Improve buying-group engagement and opportunity progression through coordinated marketing activities. • Support pipeline acceleration initiatives throughout the sales cycle. • Collaborate with Sales leadership to identify opportunities for increased account penetration and expansion. • Drive demand generation initiatives that support Prosci’s public programs, memberships, and digital offerings. • Improve lead-to-registration and lead-to-customer conversion rates through testing, optimization, and audience targeting. • Develop nurture programs that increase engagement, retention, and expansion. • Partner with Digital Experience teams to optimize conversion paths and customer journeys. • Leverage individual learner and member engagement to identify and support future enterprise opportunities. • Serve as the central orchestrator for integrated conversion marketing campaigns across Brand, Content, Product Marketing, Digital Experience, Regional Marketing, Sales and RevOps. • Lead campaign planning processes that align messaging, content, channels, timelines, and measurement across functions. • Translate business priorities into coordinated marketing programs that drive awareness, engagement, pipeline, registrations, and revenue. • Foster strong working relationships across teams to improve execution quality and organizational alignment. • Ensure campaign objectives, ownership, and success metrics are clearly defined and understood. • Lead, coach, and develop demand generation resources (team of 2-4). • Establish clear goals, performance expectations, and development plans. • Foster a culture of accountability, collaboration, experimentation, and continuous improvement. • Contribute to the evolution of Prosci’s marketing operating model and growth strategy.

• Lead planning, execution, and optimization of integrated marketing programs. • Develop quarterly and annual demand generation plans aligned with business and marketing objectives. • Manage campaign calendars, priorities, and resource alignment across marketing functions. • Establish clear reporting and processes for global standards. • Partner with Sales and RevOps to support enterprise growth priorities. • Drive demand generation initiatives that support Prosci’s public programs, memberships, and digital offerings. • Serve as the central orchestrator for integrated conversion marketing campaigns across teams. • Lead, coach, and develop demand generation resources (team of 2-4).

• Own the pre-market motion end-to-end, building the audience and intent that becomes pipeline through Capture downstream. • Make the handoff of the in-market signal to Capture real and repeatable, not just a line on a slide. • Co-plan and run the distribution motion for Brand and Content's thought leadership, podcasts, and narrative work, driving audience growth and demand. • Build and own partnerships, associations, sponsorships, speaking engagements, and agency community programs that compound trust over time. • Run the rest of the toolkit, including organic social, content amplification, awareness paid (with the Performance Marketing Specialist), and pre-in-market nurture. • Partner with the Sr. Search and Discovery Specialist on organic and AI discoverability and with PMM on positioning. • Run a continuous experimentation cadence and act as the source of truth on the motion, defending allocation with hypotheses and learnings shipped.

• Manage and optimize Paid Media campaigns across Google Ads (Search, Display, Performance Max, YouTube) and/or LinkedIn Ads. • Analyze campaign performance, identify opportunities, and implement strategies to improve results and ROI. • Set up, audit, and maintain conversion tracking using Google Tag Manager, including advanced tracking methods such as custom events, APIs, JavaScript implementations, and element visibility triggers. • Build, maintain, and analyze dashboards in Looker Studio using Supermetrics and other reporting tools. • Leverage AI tools to improve productivity, research, reporting, strategy development, ideation, data analysis, and campaign execution. • Monitor campaign data, generate actionable insights, and provide performance recommendations based on analytics. • Collaborate with clients and internal teams through video calls, Slack, and project management tools. • Manage multiple projects simultaneously while ensuring deadlines and client deliverables are met. • Continuously identify automation opportunities to improve efficiency, including Google Ads Scripts, Zapier, and other workflow tools. • Stay up to date on Paid Media trends, platform updates, and best practices.