HR Ways - Hiring Tech Talent logo
HR Ways - Hiring Tech Talent

Hiring Tech Talent for 300+ Companies

Paid Media Specialist

Performance MarketingPerformance MarketingFull TimeRemoteJuniorTeam 11-50Since 2017H1B No SponsorCompany SiteLinkedIn

Location

Pakistan

Posted

15 hours ago

Salary

₨0 / month

Seniority

Junior

1 yr expEnglish

Job Description

Paid Media Specialist

HR Ways - Hiring Tech Talent

• Develop, execute, and optimize paid media campaigns across Google Ads channels. • Conduct comprehensive keyword research to identify high-impact opportunities for paid search campaigns. • Manage marketing campaign budgets effectively, ensuring optimal resource allocation for maximum performance. • Utilize tools like Google Analytics, Google Tag Manager, and SEO tools to monitor campaign performance and generate detailed web analytics reports. • Implement conversion optimization strategies to improve click-through rates (CTR), conversion rates, and overall media performance analytics. • Collaborate with cross-functional teams to align media strategies with broader marketing objectives and brand messaging. • Stay current with industry trends in performance marketing, SEM (Search Engine Marketing), affiliate marketing, and digital marketing innovations to continuously refine tactics.

Job Requirements

  • 12 months of Google Ads experience
  • Proven experience managing PPC (Pay-Per-Click) campaigns using Google AdWords
  • Strong knowledge of media planning, media buying, and budgeting within a search marketing context
  • Proficiency in web analytics reporting tools like Google Analytics and familiarity with SEO tools for keyword research and site optimization
  • 1-2 years of relevant experience.

Related Categories

Related Job Pages

More Performance Marketing Jobs

Rex logo

Head of Performance

Rex

Rex is a privately held ecosystem of entrepreneurial ventures led by Peter Rex, spanning real estate private equity, technology, insurance, and AI. We build businesses and investment platforms that generate both exceptional financial returns and meaningful societal impact. At the core of our strategy is investor engagement: attracting aligned capital partners who share our long-term vision. We are building the most compelling investor-facing ecosystem in the private markets. Our 500+ teammates are united by a mission to catalyze human flourishing: building, testing, and scaling tools that serve real people in the real economy. Compensation & Benefits Base Salary: Commensurate with experience and market standards Comprehensive health, dental, and vision insurance 401(k) with company matching Professional development opportunities to advance personal and professional growth Fully remote work flexibility, with occasional travel required

Full TimeRemoteTeam 201-500

Role Description We are seeking a Head of Performance who will build the operating system for talent at Rex: a rigorous, standards-driven infrastructure for measuring performance, enforcing accountability, and continuously upgrading the talent bar. This is not a traditional HR role. You will not be optimizing for engagement surveys or employee experience; you will be optimizing for talent density, ensuring every seat is filled with an A-player, that standards are unambiguous, and that underperformance is identified and resolved quickly rather than tolerated. You will design the scorecards, calibration processes, and grading systems that make performance visible and comparable across the ecosystem, and support the recruiting engine that keeps a pipeline of superior talent ready to backfill every seat we upgrade. What You’ll Do - Build a Performance Operating System: - Design role-specific scorecards, KPIs, and standards so performance is measurable, comparable, and undeniable, not a matter of opinion or politics. - Run Rigorous Calibration: - Implement a formal grading process (A/B/C player identification, forced differentiation) across the ecosystem, ensuring managers surface true performance instead of avoiding hard calls. - Systematize Accountability: - Build clear, fast, well-defined processes for addressing underperformance, up to and including exit, so cutting bottom talent is routine execution, not a rare, dreaded event, built on solid documentation and legal review so speed doesn't create exposure. - Drive Continuous Upgrading: - Partner with leadership to run an aggressive, always-on recruiting pipeline so every seat vacated by a low performer is immediately backfilled with someone better. Talent density should rise every quarter. - Level Up Existing Talent: - Build targeted coaching and development plans for high-potential B players identified through calibration, with clear timelines and standards for moving into A territory. Upgrading talent density means growing people as often as it means replacing them. - Own People Analytics: - Build dashboards that give leadership real-time visibility into performance distribution, attrition quality (regretted versus unregretted), hiring-bar strength, and productivity: the same rigor we apply to capital, applied to talent. - Enforce Standards at Scale: - Keep the performance bar consistent across multifamily, real estate, tech, and insurance operations, resisting drift toward comfort, tenure-based leniency, or politics. - Manage Compliance & Legal Risk: - Own multi-state HR compliance as risk management, not the mission of the role, but a hard floor. Partner with legal counsel to ensure calibration, forced differentiation, and exit processes are documented and defensible, given the real exposure these systems can create if run carelessly. - Lead Change Management: - Communicate the shift to a calibration-driven, faster-exit culture clearly to managers and employees outside the pilot group, so the system lands as fair and high-standards rather than arbitrary. - Advise Leadership Directly: - Serve as Peter Rex's direct partner on talent decisions: who to hire, who to promote, who to exit, bringing data and conviction, not consensus-seeking. Qualifications - 7 to 12 years building performance management, talent grading, or workforce-upgrading systems, ideally in PE-backed, high-growth, or turnaround environments where standards had to be built from scratch. - Direct experience with rigorous performance methodologies (Topgrading, forced ranking/calibration, standards tied to real consequences) and comfort making and executing hard people decisions quickly. - Working knowledge of the legal risk profile of forced ranking and rapid-exit systems (e.g., disparate impact exposure), and experience building processes that move fast without inviting litigation. - Fluency in people analytics and HRIS tools sufficient to build dashboards leadership actually uses, not reports that sit unread. - A bias toward standards over sentiment: someone who sees clear accountability as respect for high performers, not cruelty toward low ones. - Real experience coaching and developing high-potential talent into stronger performers, not just grading and cutting. Sees leveling up existing people as a core lever, not a side project. - Working knowledge of multi-state HR compliance, enough to keep the company out of trouble without letting compliance become the operating philosophy. - Track record of building lean, high-density teams: "fewer, more capable" in practice, not just in language. - Genuine conviction for a high-standards, no-excuses culture: someone who finds building this kind of engine energizing, not exhausting. Benefits - Base Salary: Commensurate with experience and market standards - Comprehensive health, dental, and vision insurance - 401(k) with company matching - Professional development opportunities to advance personal and professional growth - Fully remote work flexibility, with travel required for investor meetings and strategic engagements Employment Eligibility Requirements Applicants will be required to pass a background check and reference check prior to their first day to verify their employment eligibility. For finance focused positions a credit check may also be required. We operate in the following states: Alabama, Arizona, Colorado, Florida, Georgia, Indiana, Iowa, Nebraska, North Carolina, South Carolina, Tennessee, and Texas. At this time, we will only hire people who live in or will relocate to those states. We have a strong preference for Texas and Florida as the majority of our portfolio is within those states.

United States
Full TimeRemoteTeam 51-200H1B No Sponsor

• Begeisterung für Influencer Marketing und Gespür für Trends im Men's Beauty, Sport und Lifestyle • Unterstützung im Influencer Campaign Management Team • Entwicklung und Steuerung authentischer Creator-Kooperationen • Beratung des Account Managements zur Erarbeitung wirkungsvoller Strategien • Recherche von Influencer:innen auf Instagram, YouTube, TikTok etc. • Ansprache der Influencer:innen nach Kundenpräferenzen • Erstellung von Briefings und Verträgen • Projektmanagement: Monitoring von Kosten, Qualität und Timing des Contents

Germany
€42.9K / year
Tillster logo

Vice President, B2B Marketing, Demand Generation

Tillster

We’re a unified commerce platform that enables QSR restaurants to deliver personalized brand experiences & drive sales.

Full TimeRemoteTeam 51-200Since 2002H1B Sponsor

• Architect and execute a full-funnel demand generation strategy—from awareness to pipeline acceleration. • Develop customer-centric programs that make Tillster’s value proposition impossible to ignore. • Drive lead generation, nurture, scoring, and conversion strategies laser-focused on ROI. • Launch high-impact digital campaigns, events, and field marketing initiatives that generate buzz and deliver results. • Partner with sales, product, and leadership to build messaging that breaks through the noise. • Tell our story through content that educates and inspires: white papers, case studies, videos, and more. • Own and optimize our marketing tech stack: CRM, automation tools, and analytics platforms. • Ensure seamless alignment between marketing and sales.

California
$190K - $225K / year
Smart, Savvy + Associates | Recruitment Agency logo

Paid Media Manager

Smart, Savvy + Associates | Recruitment Agency

Recruiting marketing, communications + creative professionals for your team.

Full TimeRemoteTeam 1-10H1B No Sponsor

• Own campaign performance • Build, launch, manage, and optimize paid media campaigns across Meta Ads Manager and Google Ads • Monitor campaign performance daily, making adjustments to budgets, bidding strategies, audiences, and creative to improve results • Analyze campaign performance and identify opportunities to improve CPA, ROAS, conversion rates, and traffic quality • Manage meaningful monthly advertising budgets directly within the platforms • Solve technical performance challenges • Diagnose and resolve attribution and conversion tracking issues • Work with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related tracking technologies • Ensure accurate reporting and campaign measurement across platforms • Test, learn, and improve • Plan and execute creative testing strategies, particularly within Meta • Continuously test audiences, messaging, placements, and bidding strategies • Stay current on platform updates, privacy changes, and evolving best practices • Contribute ideas that improve campaign performance across client accounts • Partner with clients and the internal team • Collaborate with strategists and account teams to deliver exceptional client results • Participate in client conversations and confidently explain campaign performance and recommendations • Share knowledge and contribute to a collaborative, high-performing team environment

Canada
$100K - $150K / year