• Architect and execute a full-funnel demand generation strategy—from awareness to pipeline acceleration. • Develop customer-centric programs that make Tillster’s value proposition impossible to ignore. • Drive lead generation, nurture, scoring, and conversion strategies laser-focused on ROI. • Launch high-impact digital campaigns, events, and field marketing initiatives that generate buzz and deliver results. • Partner with sales, product, and leadership to build messaging that breaks through the noise. • Tell our story through content that educates and inspires: white papers, case studies, videos, and more. • Own and optimize our marketing tech stack: CRM, automation tools, and analytics platforms. • Ensure seamless alignment between marketing and sales.

• Own campaign performance • Build, launch, manage, and optimize paid media campaigns across Meta Ads Manager and Google Ads • Monitor campaign performance daily, making adjustments to budgets, bidding strategies, audiences, and creative to improve results • Analyze campaign performance and identify opportunities to improve CPA, ROAS, conversion rates, and traffic quality • Manage meaningful monthly advertising budgets directly within the platforms • Solve technical performance challenges • Diagnose and resolve attribution and conversion tracking issues • Work with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related tracking technologies • Ensure accurate reporting and campaign measurement across platforms • Test, learn, and improve • Plan and execute creative testing strategies, particularly within Meta • Continuously test audiences, messaging, placements, and bidding strategies • Stay current on platform updates, privacy changes, and evolving best practices • Contribute ideas that improve campaign performance across client accounts • Partner with clients and the internal team • Collaborate with strategists and account teams to deliver exceptional client results • Participate in client conversations and confidently explain campaign performance and recommendations • Share knowledge and contribute to a collaborative, high-performing team environment

• Work within our in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others. • Take ownership of channel performance, achieving targets and explaining any variance to leadership and stakeholders in management commentary or other forums as required. • Develop and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and display network strategies. • Define both short-term and long-term strategies and execute them, providing recommendations for campaign optimization and audience growth. • Provide guidance and support to team members in determining the optimal tactics and approaches to deliver commercial priorities. • Build and manage a testing roadmap for your categories, ensuring successful experiments are scaled quickly and communicated to the wider team. • Leverage data-driven insights to identify opportunities, make informed recommendations, and optimize campaign performance. • Generate innovative ideas to challenge and reshape existing best practices. • Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories.

• Lead channel-specific paid social strategy for complex, multichannel accounts, leveraging deep expertise across platforms such as Meta, TikTok, LinkedIn, Reddit, Snap, and Pinterest, and DEPT’s broader service offerings to drive growth across the funnel. • Serve as the day-to-day paid social strategist for the largest and most complex paid media accounts, aligning tactics with client objectives, measurement frameworks, attribution models, and spend levels. • Own the paid social component of client roadmaps, ensuring strategic alignment with client priorities, performance goals, creative strategy, and cross-channel initiatives. • Maintain accountability for paid social budget management, performance delivery, forecasting, and profitability, recommending strategic pivots as needed to meet or exceed KPIs. • Establish, enforce, and evolve paid social processes and best practices, ensuring consistent use of tools such as Asana, Qontrol, platform QA frameworks, and internal standards across teams. • Partner closely with Client Partners and activation teams to deliver cohesive paid social strategies; contribute to and approve paid social content for key client deliverables; and provide strategic consultation throughout deck development and presentations. • Act as the primary escalation point for paid social within your portfolio, proactively resolving performance challenges, prioritization conflicts, and team coordination issues to ensure timely, high-quality execution. • Build, develop, and lead high-performing teams by overseeing onboarding, driving effective delegation, coaching people managers, and fostering inclusive, collaborative, and high-impact team environments.