Smart, Savvy + Associates | Recruitment Agency

• Own campaign performance • Build, launch, manage, and optimize paid media campaigns across Meta Ads Manager and Google Ads • Monitor campaign performance daily, making adjustments to budgets, bidding strategies, audiences, and creative to improve results • Analyze campaign performance and identify opportunities to improve CPA, ROAS, conversion rates, and traffic quality • Manage meaningful monthly advertising budgets directly within the platforms • Solve technical performance challenges • Diagnose and resolve attribution and conversion tracking issues • Work with GA4, Google Tag Manager, Meta Pixel, Conversions API (CAPI), and related tracking technologies • Ensure accurate reporting and campaign measurement across platforms • Test, learn, and improve • Plan and execute creative testing strategies, particularly within Meta • Continuously test audiences, messaging, placements, and bidding strategies • Stay current on platform updates, privacy changes, and evolving best practices • Contribute ideas that improve campaign performance across client accounts • Partner with clients and the internal team • Collaborate with strategists and account teams to deliver exceptional client results • Participate in client conversations and confidently explain campaign performance and recommendations • Share knowledge and contribute to a collaborative, high-performing team environment

• Write, edit, and proof web content to ensure clarity, accuracy, and consistency • Translate complex information into plain language that is easy to understand and navigate • Convert existing content, including PDFs and legacy materials, into web-friendly formats • Build and manage pages within a CMS • Structure content for readability, usability, and accessibility • Ensure consistency across layouts, formatting, and visual presentation • Contribute to the migration and consolidation of multiple websites into a single platform • Audit existing content and identify opportunities to improve structure and clarity • Apply SEO and UX best practices to improve search visibility, navigation, and user experience • Organize content in a way that reflects how users search and navigate • Support improvements to site structure, navigation, and information architecture • Collaborate with designers and stakeholders to ensure a cohesive user experience • Manage multiple priorities and timelines across concurrent projects