Smalls

• Direct the annual operating plan process • End responsibility for development and fidelity of the rolling forecast • End responsibility for unit economics management and threshold-setting • Design and direct omnichannel P&L architecture • Drive financial accountability with supply chain and operations • Oversee variance analysis against plan and forecast across all cost centers • Design and manage capital allocation decisions across the business • Own the financial systems roadmap • Define and own the company's path to positive operating cash flow • Own the accuracy and timeliness of GAAP financial statements • Oversee monthly and annual close process through the Director of Accounting • Own the integrity of the accounting policies • Design and maintain an internal controls environment • Own the external audit relationship • End responsible for accurate 13-week and rolling cash flow forecasting • Evaluate, structure, and manage non-dilutive financing instruments • Optimize working capital across AP, AR, and inventory • End responsible for financial materials for the board of directors • Serve as the primary management liaison to the audit committee • Maintain the business in a continuous state of transaction readiness

• Provide visual creative leadership and maintain brand standards. • Direct shoots and oversee creative production across all surfaces. • Manage a design team and maintain creative processes. • Resolve misalignment between creative and other departments. • Evolve the visual system for new categories and contexts.

• Lead the development of a multi-year innovation strategy. • Own project timelines and budgets. • Collaborate across the Innovation pod. • Write sharp, insights-driven product briefs. • Own post-launch reporting and analysis.

• End-to-end responsibility for revenue growth • Demand generation strategy across all categories and channels • Forecasting, targets, and performance reporting across all categories and channels • Management of the digital product roadmap prioritized tied to revenue impact • Partners with the CBO to align brand meaning, creative, and product design • Scales brand and product marketing initiatives through paid amplification • Ensures growth velocity without eroding trust or experience quality • Manage budget ownership for TOF and growth amplification • Responsible for conversion rate optimization (CRO) and digital merchandising

• Partner with Accounting to ensure accurate month-end close, variance explanations, and reconciliations. • Drive monthly business-facing financial reporting including but not limited to: key KPI tracking, performance vs plan analyses & sensitivity analyses. • Build and maintain a suite of short- and long-range financial models (P&L, rolling cash forecast). • Maintain rolling forecasts and drive regular scenario modeling to stress-test assumptions. • Drive the annual budgeting process & ongoing budget review conversations, collaborating with cross-functional leaders. • Serve as the finance counterpart bringing a deep understanding of inventory economics including COGS analysis. • Partner with Operations and Supply Chain to forecast cost trends and impact analyses. • Understand and model omnichannel cash flow dynamics. • Support capital strategy including debt and equity management, capital allocation, and reporting to investors. • Present insights and forecasts to senior leadership & external audiences.

• Develop and implement sourcing strategies for all materials, ensuring alignment with company goals for quality, sustainability, and cost efficiency. • Identify and evaluate potential suppliers, conducting thorough assessments of their capabilities, quality standards, and sustainability practices. • Negotiate contracts, pricing, and terms with suppliers to achieve optimal value while maintaining quality and supply chain resilience. • Monitor supplier performance, including quality, delivery, and compliance with contractual agreements. • Collaborate with internal teams to ensure all sourced ingredients and packaging materials meet regulatory requirements and company standards for quality and safety.