• Define and own solution marketing strategy and positioning frameworks across Ensono’s portfolio • Establish consistent messaging standards, value propositions, and narrative structure for solution offerings • Lead solution-level go-to-market strategy, including prioritization, sequencing, and market focus • Serve as a strategic partner to sales leadership on solution positioning, enablement strategy, and GTM effectiveness • Oversee the development of solution playbooks, sales narratives, and enablement assets, ensuring quality and consistency • Guide and mentor Solutions Marketing Managers and contributors (direct or matrixed) • Partner with delivery and product leadership to align solution positioning with roadmap, capability maturity, and customer outcomes • Lead collaboration with alliances and partners on joint solution strategy and positioning • Partner closely with analyst relations on solution narratives, briefings, evaluations, and market positioning • Influence thought leadership, PR, and executive messaging with solution-level insight and proof points • Evaluate the performance of solution marketing efforts and adjust strategy based on market response and sales feedback • Act as a senior cross-functional connector, aligning leadership priorities with execution

• Acting as the primary marketing partner to the Managing Director • Driving the planning and coordination of regional go-to-market initiatives • Developing and localizing GTM strategies and messaging • Partnering closely with Business Development, Sales, and Revenue leaders • Coordinating cross-functionally with global teams • Supporting field marketing team with regional priorities • Supporting partner and ecosystem marketing initiatives • Supporting regional event strategy and execution • Owning regional marketing planning, calendars, and prioritization • Ensuring regional marketing programs comply with local regulatory and brand requirements • Tracking, analyzing, and reporting on marketing performance • Managing regional marketing budgets, forecasts, and spend.

• Serve as the primary marketing partner to the APAC Managing Director • Lead the planning and execution of regional marketing initiatives • Develop and localize GTM strategies • Partner closely with Business Development and Revenue teams • Own regional marketing calendars

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Head of Marketing owns the complete marketing function — positioning, product marketing, demand generation, brand authority, revenue enablement, and market intelligence. This role ensures product capabilities translate into revenue clarity, market differentiation, and scalable pipeline growth. The Head of Marketing builds and governs the system that turns product intelligence into market dominance. The Director of Product Marketing reports into this role. You Will Be In Charge Of - Defining Rwazi’s market narrative and category positioning - Owning the end-to-end go-to-market system - Driving measurable pipeline contribution - Building a repeatable product launch engine - Governing sales enablement and revenue alignment - Establishing Rwazi as a trusted authority in AI-driven consumer intelligence Key Responsibilities - Marketing System Ownership - Architect the full marketing operating system (strategy → backlog → execution → metrics) - Ensure marketing outputs are structured, scalable, and measurable - Build a disciplined marketing planning cadence aligned to revenue goals - Product Marketing Leadership - Oversee the Director of Product Marketing - Ensure product launches are structured, repeatable, and revenue-aligned - Maintain messaging clarity across feature releases and platform evolution - Translate technical capabilities into buyer-centric narratives - Positioning & Category Strategy - Define and refine Rwazi’s positioning within AI data intelligence - Establish defensible differentiation against competitors - Shape category narratives that elevate Rwazi beyond feature-level comparison - Demand Generation & Pipeline Impact - Design pipeline generation strategies aligned with enterprise sales cycles - Define marketing-sourced and marketing-influenced revenue targets - Optimize channel mix (content, outbound enablement, partnerships, thought leadership) - Sales Enablement & Revenue Alignment - Ensure Sales and Customer Success are consistently trained and equipped - Align messaging, collateral, and objection handling frameworks - Push back on reactive requests that do not align with structured priorities - Market Intelligence & Feedback Loops - Own win/loss analysis, competitive intelligence, and customer insights - Feed structured intelligence back into Product and Executive strategy - Identify expansion and positioning opportunities - Brand Authority & Thought Leadership - Establish Rwazi as a category authority through structured content programs - Govern enterprise-grade collateral, case studies, and narrative consistency - Ensure all public-facing outputs reinforce product credibility Role Impact - Clear and defensible market positioning - Structured, repeatable product launches - Measurable pipeline contribution - Higher win rates through messaging precision - Stronger executive alignment between Product, Sales, and Marketing What This Role Is Not - This is not a social media management role - This is not a purely creative brand function - This is not disconnected from revenue accountability - This is not reactive campaign execution Qualifications - 8–12+ years in B2B SaaS marketing, ideally in AI, data, or technical platforms - Proven ownership of full marketing functions or senior marketing leadership - Deep experience in product marketing and complex GTM environments - Strong technical fluency — able to understand SaaS architectures and data systems - Clear revenue accountability mindset - Ability to manage and scale high-performing marketing teams Cultural Fit - Operate with structured thinking and execution discipline - Are commercially sharp and revenue-oriented - Can challenge Product and Sales constructively - Prefer systems over one-off creativity - Build durable, scalable marketing engines How Candidates Are Evaluated - Ability to define clear positioning in complex markets - Structured GTM thinking - Evidence of measurable pipeline impact - Ability to translate technical products into compelling narratives - Ability to build repeatable marketing systems, not just campaigns Summary The Head of Marketing owns how Rwazi is understood, differentiated, and adopted in the market. This role ensures that Rwazi’s technical depth translates into strategic clarity, commercial traction, and long-term category leadership.