• Develop and execute a comprehensive lifecycle marketing strategy to engage, retain, and grow our customer base. • Lead the strategy for all customer-facing communications across email, SMS, and in-app messaging, ensuring a seamless and personalized experience at every touchpoint of the customer journey. • Design and build multi-channel nurture programs that guide prospects from MQL to SQL, tailoring content pathways to different stakeholders (IT, procurement, C-suite, end-users). • Build automated sequences triggered by specific website behavior, user actions, and product usage data. • Partner with the Events Lead on seamless pre- and post-event sequences that convert attendees into active pipeline. • Own the post-sale communications engine to minimize user time-to-value and drive feature adoption. • Leverage ABM tactics and product usage signals to run automated upgrade, cross-sell, and seat expansion campaigns. • Partner with Customer Success to identify 'at-risk' accounts early and deploy automated save-campaigns. • Partner with RevOps to tier target accounts (Tier 1/2/3) and build lead/account scoring models that route high-intent targets to Sales. • Group and filter the database to deliver hyper-targeted, persona-specific messaging at the exact right lifecycle stage. • Monitor unsubscribe rates, email deliverability, and overall database fatigue to maintain high sender reputation and audience trust. • Partner across Marketing, Sales, and CS to ensure high-value accounts experience a coordinated transition from prospect to customer. • Invest the time to deeply understand our product suites, customer pain points, and buyer personas. Translate this knowledge into hyper-targeted messaging that speaks directly to their daily challenges. • Maintain a panoramic view of every digital touchpoint a customer receives across their entire lifecycle to ensure a unified brand voice.

• Own email communications to customers: The primary metric for this role is expansion and upsell within the existing customer base, and email is your main vehicle. You'll build and manage campaigns that surface new product capabilities, create upsell moments at the right lifecycle stage, and drive adoption of features customers aren't yet using. Within that, you'll also own the monthly customer newsletter, feature launch announcements, and ongoing adoption programs that deepen customers' use of the platform. • Own onboarding and early lifecycle marketing: Take over and improve Ethena's existing new-customer email onboarding program. You'll build a systematic approach to the first 90 days that accelerates time to value, drives feature adoption, and identifies customers who are ready to become advocates early. • Run customer webinars: Plan, produce, and host regular webinars for our customer base. You'll bring in product experts, Ethena team members, and customer guests to showcase what's new, what's useful, and what's coming. You own the calendar, the content, the logistics, and the follow-up. • Support a customer advisory board: Working with the CCO, establish and manage a formal Customer Advisory Board with senior customer executives: compliance leaders who can shape Ethena's direction. You'll recruit members, run sessions, and make sure the CAB creates real value for participants, with insights flowing back into product and go-to-market. • Capture customer stories: Manage the full lifecycle of Ethena's customer advocacy assets: testimonials, case studies, video stories, and pull quotes. You'll identify great stories, build the relationships needed to tell them, and produce assets that show up across sales, marketing, and events. • Build and run the reference program: Manage Ethena's customer reference program, matching open sales opportunities with the right customer advocates at the right moment. You'll keep our reference roster healthy, diverse, and protected from overuse. • Get customers on stage: Place customers in speaking opportunities at Ethena-produced webinars, at industry events, and at conferences. You'll help coach them, support their prep, and make sure Ethena's name travels with them. • Foster customer community: Working with the CCO and marketing team finding moments, virtually and in-person to foster a sense of community among Ethena’s customers. • Own peer review programs: Manage Ethena's presence on G2, Gartner Peer Insights, and similar platforms. You'll run a steady cadence of review generation campaigns, coordinate with Customer Success on who to approach, and make sure strong reviews flow back into sales and marketing materials.

• Monitor and maintain call response and email dashboards, ensuring timely follow-ups from sales reps to our customers. • Support daily operations of Zoom Phone, HIver and Zoho CRM for the marketing and sales teams. • Oversee the collection, analysis, and reporting of key performance metrics related to the inside sales team. • Proactively follow up with sales reps and escalate issues to management when necessary. • Document workflows and suggest improvements to existing processes. • Work independently in a fully remote environment, staying organized and focused. • Keep an eye on new tools and technologies that can improve communication and efficiency.

• Own and execute demand marketing programs to drive awareness, engagement, and pipeline • Support thought leadership initiatives, including cornerstone content and earned media • Execute and optimize marketing campaigns for demand and engagement goals • Partner with Sales and GTM stakeholders for sales readiness efforts • Support pipeline generation through operational efficiencies • Analyze and report on campaign performance and share insights with partners • Manage assigned workstreams with moderate autonomy