• Internal and external stakeholder management to drive successful sales outcomes through the full sales lifecycle • Owning and managing a rolling 3 year forecast to accurately deliver Order Intake for future business planning • Manage large and established accounts across Europe • Identify and create opportunities for future sales and growth • Work closely with Bid Management to lead and coordinate bid activity • Communicating and meeting with a wide range of account stakeholders • Develop & maintain face to face relationships with customers and will necessitate overseas travel when required • Build and manage a sales pipeline (including creation and management of account plans and strategies for targeted customers) • Understand the requirements from end users and relevant stakeholders, and be the voice of the customer within the Company • Manage and support established business/customers to enable retention & ensure full penetration.

• Maintain and optimize CRM (e.g., Salesforce) configuration, data quality, user adoption and process flows • Drive accurate, timely sales forecasting and pipeline reporting for leadership and quarterly/annual planning • Develop and maintain sales dashboards, KPIs and regular performance reports (Power BI/Tableau/Excel) • Lead territory design, quota allocation and compensation plan administration in partnership with HR/Finance • Standardize and document sales processes (lead-to-cash, opportunity stages, handoffs) and champion continuous improvement • Support sales enablement: onboarding, playbooks, proposal/quote templates and training for tools and process changes • Manage CPQ and quoting process, integrations and automation. • Conduct root-cause analysis on deal slippage, forecasting variance, win/loss and churn drivers • Partner with Marketing and Customer Success to measure and optimize lead-to-opportunity and opportunity-to-close conversion rates • Manage ad hoc analytics and business cases to support strategic commercial initiatives and senior leadership decisions • Coordinate cross-functional projects • Mentor and develop junior Sales Ops staff

• Develop and execute regional sales strategies aligned with national objectives to exceed revenue and growth targets. • Regularly review and refine sales strategies, territory coverage, and budget planning to ensure alignment with overall company goals and market dynamics. • Lead, coach, and develop a team of Regional Sales Managers and Account Executives. Foster a high-performance, accountability-driven culture. • Partner with individual sales representatives to develop and execute comprehensive territory business plans focused on Integrated Delivery Network (IDN) relationships. Leverage Salesforce.com to track target accounts, activities, and progress toward goals. • Maintain a strong and healthy sales pipeline through proactive opportunity management. Ensure all activities are accurately tracked in Salesforce.com to support transparency, forecasting, and strategic planning. • Continuously monitor sales activity, team strategy, and performance metrics. Deliver regular performance reports (monthly, quarterly, annually) to the Executive Team with key insights and strategic recommendations. • Champion customer satisfaction by ensuring client needs are met and relationships are nurtured—from initial contact to long-term IDN partnerships. Identify and implement strategies to secure long-term commitments with key clients and prospects. • Cultivate and maintain relationships with strategic accounts. Serve as an executive sponsor to support high-value deals and deepen client trust. • Identify growth opportunities in emerging or underserved markets. Monitor industry trends and competitor activity to inform and adapt regional strategy. • Collaborate with internal stakeholders including Marketing, Product, Customer Success, and Finance to ensure alignment in go-to-market execution and customer lifecycle management. • Actively participate in all relevant sales, strategy, and product meetings to stay aligned with company initiatives and product direction.

• Responsible for sales of storage products and solutions in assigned territory, industry or accounts. • Seeks out new opportunities by expanding and enhancing existing opportunities. • Develops pursuit plans and builds and manages the storage sales pipeline. • Contributes to proposal development, negotiations and deal closings. • Build sales readiness and reduces client learning curve through effective knowledge transfer in storage. • Works closely with and supports the Account Manager, providing technical expertise and support. • Participates in client engagements up to C- level for complex solutions in smaller accounts. • Directs and coordinates supporting sales activities related to pipeline hygiene through account managers, Presales, channel partners and other relevant stakeholders. • Effectively uses internal sales tools to maintain a healthy pipeline and the account plan in a timely fashion. • Collaborates across the HPE teams to deliver a consistent approach to developing business, including account planning for end to end solutions. • Assesses solution feasibility from a technical and business perspective to determine "qualify-in"/"qualify-out" status. • Negotiates profitable deals so that the company can expand opportunities based on the existing business, and increase the company's footprint and revenue in storage. • Drives sales of the Storage portfolio, using strong leadership and initiative to successfully prospect, negotiate and close deals. • Establishes a professional and consultative relationship with the client by achieving a developed understanding of the unique business needs of the client within the industry. • Interfaces with both internal and external/industry experts to anticipate customer needs and facilitate solutions development. • Focuses on and works with the channel to forge relationships, provide enablement of key technologies, and co-sell to end-users. • Effectively leads, evangelizes, and helps to coordinate Storage marketing campaigns (digital/new techniques) to ensure successful launches and maintenance of campaign momentum, in alignment with the account strategy. • Acts as a trusted storage solutions consultant for the slated accounts/region. • Reinforces and articulates HPE's strategy and portfolio to partners and champions to uncover new business opportunities and contacts, including new logos when appropriate. • Effectively uses references to craft a story that makes complex technologies seem simple and understandable for the customers. • Actively generates customer interest and understands the customer's buying trends. • Links business and financial benefits with technology offerings. • Illustrates the ROI & TCO advantages of HPE offerings for the customer's business. • Supports deal closure in partnership with relevant internal stakeholders, including account managers and channel partners.