• Act as a liaison between GM, its dealerships, and additional GM Partners • Grow and foster partnerships • Facilitate mentorship and consulting to ensure monthly/yearly sales objectives are met • Track dealership Customer Satisfaction Index (CSI) or other customer feedback resources to identify and address deficiencies or opportunities • Assist in product launches to ensure streamlined marketing and advertising between dealer, independent aftermarket (IAM) and GM • Monitor Dealership personnel training and ensure compliance with GM requirements/objectives • Assist with Dealership inventory management, including vehicle and or parts ordering and inventory stabilizing • Analyze Dealer sales, local market, and competition to identify revenue opportunities • Increase sales of GM vehicles and Accessory parts to its customers • Assist in customer problem resolution • Travel to your dealers in your designated region

• Internal and external stakeholder management to drive successful sales outcomes through the full sales lifecycle • Owning and managing a rolling 3 year forecast to accurately deliver Order Intake for future business planning • Manage large and established accounts across Europe • Identify and create opportunities for future sales and growth • Work closely with Bid Management to lead and coordinate bid activity • Communicating and meeting with a wide range of account stakeholders • Develop & maintain face to face relationships with customers and will necessitate overseas travel when required • Build and manage a sales pipeline (including creation and management of account plans and strategies for targeted customers) • Understand the requirements from end users and relevant stakeholders, and be the voice of the customer within the Company • Manage and support established business/customers to enable retention & ensure full penetration.

• Maintain and optimize CRM (e.g., Salesforce) configuration, data quality, user adoption and process flows • Drive accurate, timely sales forecasting and pipeline reporting for leadership and quarterly/annual planning • Develop and maintain sales dashboards, KPIs and regular performance reports (Power BI/Tableau/Excel) • Lead territory design, quota allocation and compensation plan administration in partnership with HR/Finance • Standardize and document sales processes (lead-to-cash, opportunity stages, handoffs) and champion continuous improvement • Support sales enablement: onboarding, playbooks, proposal/quote templates and training for tools and process changes • Manage CPQ and quoting process, integrations and automation. • Conduct root-cause analysis on deal slippage, forecasting variance, win/loss and churn drivers • Partner with Marketing and Customer Success to measure and optimize lead-to-opportunity and opportunity-to-close conversion rates • Manage ad hoc analytics and business cases to support strategic commercial initiatives and senior leadership decisions • Coordinate cross-functional projects • Mentor and develop junior Sales Ops staff

• Develop and execute regional sales strategies aligned with national objectives to exceed revenue and growth targets. • Regularly review and refine sales strategies, territory coverage, and budget planning to ensure alignment with overall company goals and market dynamics. • Lead, coach, and develop a team of Regional Sales Managers and Account Executives. Foster a high-performance, accountability-driven culture. • Partner with individual sales representatives to develop and execute comprehensive territory business plans focused on Integrated Delivery Network (IDN) relationships. Leverage Salesforce.com to track target accounts, activities, and progress toward goals. • Maintain a strong and healthy sales pipeline through proactive opportunity management. Ensure all activities are accurately tracked in Salesforce.com to support transparency, forecasting, and strategic planning. • Continuously monitor sales activity, team strategy, and performance metrics. Deliver regular performance reports (monthly, quarterly, annually) to the Executive Team with key insights and strategic recommendations. • Champion customer satisfaction by ensuring client needs are met and relationships are nurtured—from initial contact to long-term IDN partnerships. Identify and implement strategies to secure long-term commitments with key clients and prospects. • Cultivate and maintain relationships with strategic accounts. Serve as an executive sponsor to support high-value deals and deepen client trust. • Identify growth opportunities in emerging or underserved markets. Monitor industry trends and competitor activity to inform and adapt regional strategy. • Collaborate with internal stakeholders including Marketing, Product, Customer Success, and Finance to ensure alignment in go-to-market execution and customer lifecycle management. • Actively participate in all relevant sales, strategy, and product meetings to stay aligned with company initiatives and product direction.