• Own the SEO strategy for client accounts, ensuring the strategy drives measurable search performance • Work alongside account managers and content specialists within a revenue-generating pod • Bring strategic thinking and ownership rather than simply executing tasks • Potentially join client calls occasionally (not a core requirement, but a nice addition)

Role Description This is a remote position. Execute SEO strategy to improve search visibility, rankings, and traffic across client accounts. Work closely with SEM Specialist and Director to align paid and organic search tactics. Responsibilities & Duties - Quality Control & Oversight - Ability to complete competitive audits / WIT Test Reviews. - Comfortable analyzing high volumes of ranking/traffic data. - Familiarity with Web 20 Ranker. - Analytics & Reporting - Clear knowledge of Google Analytics, Local Viking, SEMrush/Ahrefs. - Skilled in keyword research and data mining tools. - Process & Project Management - Proficient in WordPress and SEO plugins. - Basic knowledge of HTML. - Mentorship & Training - Desire to learn, grow, and contribute to team knowledge. - The team member must be present and actively participate in all FF training sessions they are invited to attend. If unable to attend, they are responsible for reviewing the training materials and catching up on any missed training. - Collaboration - Ability to work cross-functionally with SEM Specialist and Director. Qualifications - Understanding of search engine algorithms and ranking methods. - Clear knowledge of SEO tools: Google Analytics, Local Viking, SEMrush/Ahrefs. - Strong grasp of keyword research and data mining tools. - Able to complete competitive audits / WIT Test Reviews. - Skilled in analyzing large volumes of data. - Proficient in WordPress and SEO plugins. - Strong organizational and time management skills. - Excellent writing and editing skills in English. - Basic knowledge of HTML. - Advanced knowledge of analytics platforms (Google Analytics). - Desire to learn and contribute with a positive, team-oriented mindset. - Familiarity with Web 20 Ranker and its SEO applications. Requirements - Automotive or roofing industry SEO experience. - Experience building SOPs and training teammates. - Cross-department collaboration (Creative, Social, Analytics). - Track record of staying up to date with Google algorithm changes. Benefits - Remote-First Culture: Work from home—or anywhere in the world. We value results, not where you log in from. - Flexible Schedule: We offer flexibility in your daily schedule (within reason) to help you do your best work while maintaining a healthy work-life balance. - Unlimited Paid Time Off: Enjoy an unlimited vacation policy with just two weeks’ notice and manager approval. We also offer paid sick days because your well-being matters. - Parental Leave: We understand the importance of supporting our team members during significant life events. Our maternity and paternity leave policy ensures you can prioritize your growing family without added stress. - Room to Grow: We’re a fast-growing company with massive opportunities for upward mobility. As we grow, you grow with us. - Professional Development: Get access to training in digital marketing, advertising, and leadership to sharpen your skills and advance your career. - Quarterly Performance Bonuses: Earn bonuses based on your performance and contributions to the company’s success. - Paid Referral Program: Earn rewards for referring great talent to join our team! - Health & Fitness Reimbursement (upon tenure): Get support for health insurance or a gym membership—because your well-being matters.

• Serve as the team’s Search Engine Optimization/Artificial Intelligence Optimization (SEO/AIO) product expert, with knowledge of both organic and local SEO, and how AI is changing the search landscape. • Provide excellent customer service as the liaison between sales teams and third-party digital partners. • Monitor the onboarding and ongoing fulfillment of SEO campaigns to ensure timely and accurate implementation by our digital partners, with emphasis on premier-level accounts. • Ensure campaign revisions are fully communicated with our digital partners and executed with 100% accuracy. • Troubleshoot technical issues that could potentially delay SEO campaign launches, such as access to a client’s CMS and Google platforms. • Interpret SEO strategy documents and performance reports for Regional Sales Specialists and Premier Sales Specialists and collaborate with the Premier Sales team on strategy presentations. • Create materials for internal teams and potential clients to simplify SEO. • Maintain processes and best practices; and provide suggestions to leadership on improvement opportunities.

• Own Product-Led Growth • Own the activation funnel from first session through paid conversion. • Instrument the PLG funnel in Amplitude and define key activation benchmarks. • Run structured experiments to reduce friction and improve time-to-first-value. • Partner with Sales and Customer Success on trial, conversion and expansion motions. • Connect PLG initiatives directly to activation and conversion metrics. • Own SEO & Organic Discovery • Identify coverage gaps across Trellis’s large programmatic SEO footprint. • Prioritize which case types, courts and court slugs should be expanded for indexing. • Own canonical URL strategy and MCP/UTM attribution governance at scale. • Partner with Engineering on schema, indexing infrastructure and court taxonomy expansion. • Track organic acquisition through in-product activation in Amplitude and GSC. • Drive Roadmap, Delivery, and Reporting • Maintain a clear, written roadmap for PLG and SEO initiatives. • Write scoped product requirements that Engineering can execute without unnecessary back-and-forth. • Run sprint priorities and unblock Engineering and Design independently. • Proactively surface blockers, risks, and trade-offs to stakeholders. • Deliver a consistent weekly written update covering roadmap status, experiment results, key decisions and blockers.