Full Service eCommerce Solutions For B2C and B2B Brands. Platform expertise such as Magento, Shopify+, and BigCommerce
Product Manager, SEO, Growth
Location
United States
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Product Manager, SEO, Growth
Trellis
• Own Product-Led Growth • Own the activation funnel from first session through paid conversion. • Instrument the PLG funnel in Amplitude and define key activation benchmarks. • Run structured experiments to reduce friction and improve time-to-first-value. • Partner with Sales and Customer Success on trial, conversion and expansion motions. • Connect PLG initiatives directly to activation and conversion metrics. • Own SEO & Organic Discovery • Identify coverage gaps across Trellis’s large programmatic SEO footprint. • Prioritize which case types, courts and court slugs should be expanded for indexing. • Own canonical URL strategy and MCP/UTM attribution governance at scale. • Partner with Engineering on schema, indexing infrastructure and court taxonomy expansion. • Track organic acquisition through in-product activation in Amplitude and GSC. • Drive Roadmap, Delivery, and Reporting • Maintain a clear, written roadmap for PLG and SEO initiatives. • Write scoped product requirements that Engineering can execute without unnecessary back-and-forth. • Run sprint priorities and unblock Engineering and Design independently. • Proactively surface blockers, risks, and trade-offs to stakeholders. • Deliver a consistent weekly written update covering roadmap status, experiment results, key decisions and blockers.
Job Requirements
- 3–5 years of product management experience, ideally with hands-on PLG, growth, activation, or funnel ownership.
- Hands-on SEO experience, especially technical SEO or programmatic SEO at a meaningful scale.
- Proficiency with GSC and Amplitude, or a similar product analytics platform.
- Strong comfort working with Engineering on technical requirements and implementation trade-offs.
- Excellent async communication skills, including PRDs, roadmap updates, Slack communication, and stakeholder updates that do not require constant follow-up.
Benefits
- Meaningful equity
- Full Medical, dental, and vision coverage (for you and your family). ALL premiums covered!
- 401k w/ full match up to state limit
- Work from anywhere, but be willing to travel for sales meetings, leadership retreats, etc
- Flexible vacation policy. You manage your own time
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