• Serve as the team’s Search Engine Optimization/Artificial Intelligence Optimization (SEO/AIO) product expert, with knowledge of both organic and local SEO, and how AI is changing the search landscape. • Provide excellent customer service as the liaison between sales teams and third-party digital partners. • Monitor the onboarding and ongoing fulfillment of SEO campaigns to ensure timely and accurate implementation by our digital partners, with emphasis on premier-level accounts. • Ensure campaign revisions are fully communicated with our digital partners and executed with 100% accuracy. • Troubleshoot technical issues that could potentially delay SEO campaign launches, such as access to a client’s CMS and Google platforms. • Interpret SEO strategy documents and performance reports for Regional Sales Specialists and Premier Sales Specialists and collaborate with the Premier Sales team on strategy presentations. • Create materials for internal teams and potential clients to simplify SEO. • Maintain processes and best practices; and provide suggestions to leadership on improvement opportunities.

• Own Product-Led Growth • Own the activation funnel from first session through paid conversion. • Instrument the PLG funnel in Amplitude and define key activation benchmarks. • Run structured experiments to reduce friction and improve time-to-first-value. • Partner with Sales and Customer Success on trial, conversion and expansion motions. • Connect PLG initiatives directly to activation and conversion metrics. • Own SEO & Organic Discovery • Identify coverage gaps across Trellis’s large programmatic SEO footprint. • Prioritize which case types, courts and court slugs should be expanded for indexing. • Own canonical URL strategy and MCP/UTM attribution governance at scale. • Partner with Engineering on schema, indexing infrastructure and court taxonomy expansion. • Track organic acquisition through in-product activation in Amplitude and GSC. • Drive Roadmap, Delivery, and Reporting • Maintain a clear, written roadmap for PLG and SEO initiatives. • Write scoped product requirements that Engineering can execute without unnecessary back-and-forth. • Run sprint priorities and unblock Engineering and Design independently. • Proactively surface blockers, risks, and trade-offs to stakeholders. • Deliver a consistent weekly written update covering roadmap status, experiment results, key decisions and blockers.

• Develop pixel-perfect Webflow websites from Figma designs • Build and maintain CMS collections, reusable components, forms, and custom embeds • Create engaging web animations using Webflow Interactions, GSAP, Three.js, Lottie, Rive, or Spline • Implement analytics and event tracking using GA4, GTM, PostHog, or similar tools • Optimize websites for technical SEO, Core Web Vitals, and overall performance • Execute conversion rate optimization (CRO) initiatives, including A/B testing and funnel improvements • Build integrations using APIs, webhooks, and automation platforms • Collaborate closely with designers, marketers, and product teams to deliver exceptional user experiences

• Content-Pflege: Du pflegst Texte, Bilder und Medien präzise und fehlerfrei in unser Kunden-CMS ein. • SEO-Support: Du unterstützt bei der On-Page-Optimierung (z. B. Pflege von Meta-Daten, Bild-Alt-Texten und interne Verlinkungen). • Projektorganisation: Du behältst den Überblick über Content-Zeitpläne, koordinierst kleine Arbeitspakete und stellst sicher, dass Deadlines eingehalten werden. • Qualitätskontrolle: Du prüfst eingepflegte Inhalte auf formale Richtigkeit und Konsistenz.