bswift logo
bswift

Helping companies be ready for all their benefits needs, today and tomorrow.

Marketing Specialist

MarketingMarketingFull TimeRemoteSeniorTeam 1,001-5,000H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

1 day ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Marketing Specialist

bswift

• Provide support to senior managers for a variety of campaigns tied to key brand awareness and lead generation initiatives. • Creation and coordination of marketing content and collateral to support various partnerships marketing initiatives and strategies. • Management and coordination within Hubspot of marketing automation, emails, workflows, landing pages, leads process and other initiatives. • Track analytics and campaign performance across bswift’s key marketing channels and audiences and produce engaging reports for the team and leadership. • Manage and track invoices and POs for the marketing team, working closely with accounting when required. • Schedule and set up campaigns for social media content via Oktopost and support employee advocacy program. • Coordination of press releases with external vendor. • Monitor and respond to social media inboxes and online reviews. • Assist with coordination of paid media and publication strategy. • Assist with conducting marketing content audits and making miscellaneous copy updates across marketing channels. • Maintain repository of marketing statistics and proof points. • Conduct competitive research, industry monitoring, and trend analysis and share findings on an ongoing basis with relevant team members. • May assist with basic corporate website updates and SEO/AEO optimization projects. • Assist with any special projects assigned by marketing director.

Job Requirements

  • Proven ability and willingness to remain highly flexible in a fast-paced and changing environment.
  • Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
  • Experience developing marketing content and collateral pieces.
  • Strong analytical skills, with experience interpreting and communicating performance data.
  • Ability to collaborate and communicate effectively.
  • Experience with project management tools.
  • Experience with CRM platforms, with HubSpot strongly preferred.
  • Proficient in AI content tools, such as Claude and Co-Pilot.
  • Proficient with Microsoft Office Suite.
  • Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
  • 5 years of related marketing experience required.

Benefits

  • Comprehensive Health Benefits: Access to health, dental, and vision plans to support your wellness and that of your family.
  • Competitive Compensation: A compensation package that recognizes your skills, experience, and contributions, including performance-based incentives for most roles.
  • Remote first, Office friendly environment! No time to commute? No problem!
  • Retirement Savings Plans: Options to help you plan for a secure financial future with employer-sponsored retirement savings programs.
  • Professional Development: Opportunities for career growth, including training and access to resources to support your career progression.
  • Supportive Culture: A work environment that encourages collaboration, open communication, and creative problem-solving, where your voice and ideas are valued.
  • Employee Wellbeing Initiatives: Programs focused on mental health, financial planning, and wellness resources to help you thrive inside and outside of work.

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