• Own day-to-day paid social strategy across key accounts, including planning, testing, optimizations, forecasting, and reporting. • Develop full funnel media strategies that balance brand building and performance, aligning investment to business objectives and customer behavior. • Analyze campaign performance across platforms and translate insights into clear, actionable recommendations that improve business outcomes. • Partner closely with creative teams and clients to shape creative strategy, identifying winning concepts, testing opportunities, and optimization recommendations through performance data. • Understand consumer trends, cultural moments, and platform behaviors to help brands show up in relevant and authentic ways. • Collaborate with internal teams and platform partners to bring innovative ideas to clients, including alpha/beta opportunities, new measurement solutions, and emerging platform capabilities. • Stay ahead of platform updates, retail and eCommerce trends, and competitive activity to identify opportunities before they become best practice. • Lead the creation of clear, compelling storytelling through presentations, POVs, and executive-ready performance summaries. • Mentor junior team members and help elevate strategic thinking and execution across the team.

Role Description Vortala is seeking an experienced PPC Team Leader to lead and develop a team of Paid Traffic Specialists while driving the strategy and performance of our paid advertising services. Our clients are primarily chiropractic and dental practices with a straightforward goal: generate more new patients. This role is accountable for ensuring paid advertising delivers measurable lead generation and ROI for those clients. This is a hands-on leadership role. The majority of time (~70%) is spent overseeing and optimizing campaigns directly, with the remaining focus on mentoring the team, refining processes, and elevating overall service quality. Beyond day-to-day management, this role carries real strategic weight. You’ll have a strong voice in shaping Vortala’s paid advertising direction including refining our Google and Meta offerings, improving how we operate, and identifying opportunities to expand into new platforms and services. We’re looking for someone who takes ownership, collaborates well, and makes the team around them better. Qualifications - 5+ years hands-on experience managing Google Ads campaigns in an agency environment - 3+ years hands-on experience managing Meta (Facebook/Instagram) advertising campaigns - Experience leading or mentoring PPC specialists, or managing a small team - Experience working within a Google Ads MCC environment managing multiple client accounts simultaneously - Proven ability to generate qualified leads and strong ROI for small-business clients with modest budgets - Solid understanding of lead generation optimization for campaigns with smaller budgets and limited geographic targeting - Experience implementing and troubleshooting conversion tracking Requirements - Strong working knowledge of Google Ads and Meta Ads Manager - Proficiency with Google Analytics and campaign performance reporting - Familiarity with call tracking platforms (e.g., WhatConverts or similar) - Experience with Microsoft Advertising is a plus - Familiarity with workflow or automation tools (e.g., Zapier, GoHighLevel) is a plus Benefits - Full-time, Monday through Friday, 40 hours per week contractor position - Flexibility in work hours - Support for both U.S. and Australian clients - Availability to work at least 4–5 hours per day during standard U.S. business hours (7:00 AM–5:00 PM EDT, Monday through Friday) - Occasional availability during Australian business hours for client support and escalations as needed Company Description In 2004, Steve Anson and Bill Esteb founded Vortala with a simple vision to help doctors grow their practice using the Internet. Today, our dedicated team of 80 marketing professionals serve thousands of healthcare practices worldwide. Busy doctors trust Vortala to manage their practice website and digital marketing strategy. Our core company values are Trust, Growth and Leadership. And our team culture is based on practicing the “Outward Mindset” which is the simple idea that, “our success is a by-product of helping others succeed.” Vortala brands include Perfect Patients (allied healthcare), Smile Marketing (dental) and we’re expanding into other healthcare verticals.

• Implement and quality-check online conversion tracking across Google Ads, Meta, LinkedIn, Microsoft Ads, and other paid media platforms • Set up and maintain offline conversion tracking using CRM integrations, CSV uploads, and API-based data pipelines • Build, configure, and maintain Google Tag Manager containers, custom triggers, variables, and Consent Mode implementations • Troubleshoot tracking issues and resolve data discrepancies across platforms • Validate tracking accuracy before project handoff • Collaborate with paid media and account management teams to ensure reliable campaign measurement

Title: Senior Performance Marketing Manager Location New York City, New York / San Francisco, California Team Marketing Subteam Marketing Operations Job Description: About the Role Uber is seeking a highly strategic and technically sophisticated Senior Performance Marketing Manager to lead Search Engine Marketing (SEM) initiatives across global markets. This role will be responsible for driving growth through advanced bidding strategies, large-scale experimentation, and continuous optimization across search platforms. The ideal candidate combines deep expertise in paid search with strong analytical rigor, operational excellence, and a proven ability to independently lead complex projects in a fast-paced environment. This individual should be comfortable navigating ambiguity, managing multiple priorities simultaneously, and partnering cross-functionally to unlock incremental growth. What the Candidate Will Do - Own and scale SEM programs across major search platforms, driving customer acquisition and business growth. - Design, execute, and analyze large-scale bidding experiments to improve efficiency, volume, and overall campaign performance. - Develop advanced bidding frameworks that extend beyond platform-native automation and Smart Bidding capabilities. - Serve as a subject matter expert on Target CPA (tCPA), Target ROAS (tROAS), Value-Based Bidding (VBB), and other advanced bid optimization methodologies. - Lead rigorous testing programs across ad creatives, messaging, landing pages, and conversion funnels to drive incremental performance improvements. - Build measurement frameworks and experimentation roadmaps to evaluate marketing effectiveness and business impact. - Manage multiple high-impact initiatives simultaneously while adapting to changing business priorities. - Independently identify opportunities, develop recommendations, and execute projects with minimal oversight. - Partner closely with Product, Data Science, Analytics, Engineering, and Creative teams to develop scalable growth solutions. - Leverage AI and automation technologies to improve campaign management workflows, reporting, optimization, and operational efficiency. - Translate complex performance data into actionable business recommendations for senior stakeholders. Basic Qualifications - 7+ years of experience managing large-scale SEM programs for high-growth consumer or technology businesses. - Bachelor's degree in Marketing, Economics, Statistics, Business, Engineering, or a related field. - Deep understanding of advanced bidding methodologies, including: - xtensive experience running creative, messaging, landing page, and conversion rate optimization (CRO) testing programs at scale. - Demonstrated expertise in paid search strategy, campaign management, and performance optimization. - Strong analytical and quantitative skills with experience interpreting large datasets and experimentation results. - Proven experience managing multiple projects simultaneously in a dynamic environment. Preferred Qualifications - Hands-on experience building AI-powered tools, workflow automations, or machine learning-driven solutions to improve marketing operations and performance. - Excellent communication skills with the ability to influence cross-functional stakeholders and executive audiences. ~~ ~~ For New York City, NY-based roles: The base salary range for this role is USD $159,000 per year - USD $177,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD $159,000 per year - USD $177,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. Ready to Ride? This isn't the kind of place where you follow a playbook — it's where you help write one. If you're driven by impact, energized by challenge, and ready to shape how the world moves — we'd love to hear from you. You may be eligible for bonuses, equity, and other compensation, as well as a range of benefits. Explore our benefits. Offices remain key to collaboration and Uber's culture. Unless approved for full remote work, employees must spend at least 50% of their time in-office. Some roles, like those at greenlight hubs, require full-time in-office presence. Ask your Recruiter for details about this role's requirements. Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.