Role Description HomeWell Care Services is seeking an experienced Part-Time Social Media Manager to grow our brand awareness, generate qualified leads, and increase community engagement across multiple social media platforms. The ideal candidate has a proven track record of growing a franchise or multi-location business through social media marketing and can demonstrate measurable results. Experience in the home care, healthcare, senior care, or franchise industry is strongly preferred. - Develop and execute social media strategies across Facebook, Instagram, LinkedIn, Google Business Profile, and other platforms - Create engaging content, graphics, reels, and videos - Grow followers, engagement, and local brand awareness - Manage posting calendars and scheduling tools - Monitor comments, messages, and online reviews - Track and report key performance metrics - Coordinate social media campaigns with paid advertising efforts - Generate leads for caregivers and prospective clients - Collaborate with ownership on local marketing initiatives Qualifications - 3+ years of social media management experience - Proven experience growing a franchise, multi-location business, or local service business - Portfolio demonstrating measurable growth and results - Experience with Meta Business Suite, Instagram, LinkedIn, Canva, and content creation tools - Strong writing and communication skills - Home care, healthcare, senior care, or franchise marketing experience preferred - Experience running and optimizing Facebook and Instagram campaigns is a plus Requirements - Part-Time Position - Flexible Hours - Competitive Pay Based on Experience Benefits - Bonus based on performance - Competitive salary Required Application Question Please provide examples of franchise or local service businesses you have grown through social media and include specific results (follower growth, engagement, leads generated, revenue impact, etc.). This is a remote position.

• Post and manage content across Newsweek’s social media channels (Facebook, Twitter/X, Instagram, TikTok, Bluesky, Threads, WhatsApp, Reddit and LinkedIn). • Monitor comments and trends; respond appropriately to foster community interaction. • Collaborate with editors to amplify breaking news and trending stories during weekend hours. • Track performance of weekend content and provide insights to the social media team. • Ensure all posts reflect Newsweek’s voice, editorial standards, and visual identity. • Communicate with editorial and digital teams to align social strategy with newsroom priorities.

• Build and own the organic social strategy for Ethos and a new brand launching soon, with distinct approaches for each platform — LinkedIn, Meta, TikTok, YouTube, and beyond • Think platform-natively: what works on TikTok is not what works on LinkedIn, and you know the difference instinctively • Identify and monitor KPIs per platform and use them to sharpen your approach over time • Explore emerging channels (Reddit, Threads, and others) where our audiences live and where we haven't yet shown up • Help create, edit, and publish high-quality content across all channels — short-form video, static, stories, reels, and long-form YouTube. • Repurpose and reimagine content made for paid social and TV, adapting it for organic without it feeling like a cut-down • Edit with expert-level fluency in CapCut and other mobile-first social editing tools • Develop net-new organic content that follows platform best practices and feels made for the feed, not repurposed from somewhere else • Be comfortable on camera when the moment calls for it — you don't need a production team to make something worth watching • Help to identify, source, contract, brief/script UGC and influencers to partner with • You are comfortable writing copy, both long form and short • Show up as the voice of Ethos (and our second brand) across channels — from evergreen content to company milestones and product launches to cultural moments that feel right for us • Become an expert in the category and engage with followers, respond to comments, and build community in a way that feels genuine. • Collaborate closely with the Creative Strategy, Paid Social, and Influencer teams to keep organic and paid working together • Build AI-powered workflows that reduce time spent on repetitive tasks and increase the volume and quality of output • Stay current on how social platforms and AI tools are evolving and factor that into how we show up

Role Description Wir suchen keinen klassischen Social Media Manager im Hintergrund, sondern eine Persönlichkeit, die selbst vor der Kamera steht und DoggyLove authentisch repräsentiert. Die Zusammenarbeit erfolgt vollständig remote – du kannst von überall aus arbeiten. - Du verantwortest gemeinsam mit unserem Team den gesamten Social-Media-Prozess – von der Idee bis zur Veröffentlichung. - Entwicklung kreativer Content-Ideen für TikTok und Instagram - Erstellung von Redaktions- und Contentplänen - Eigenständige Aufnahme von Video-Content vor der Kamera - Authentische Präsentation unserer Marke und Produkte - Entwicklung neuer Content-Formate sowie das Aufgreifen aktueller Social-Media-Trends - Übergabe des Rohmaterials an unseren Video-Cutter - Briefing und Abstimmung mit unserem Cutter - Planung, Scheduling und Veröffentlichung der Inhalte auf TikTok und Instagram - Betreuung und Weiterentwicklung unserer Social-Media-Kanäle - Erstellung und Veröffentlichung von Storys zur Unterstützung neuer Reels und Beiträge - Community Management sowie Beantwortung von Kommentaren und Nachrichten - Beobachtung aktueller Trends, Sounds und viraler Formate - Analyse der Performance sowie kontinuierliche Optimierung unserer Inhalte anhand relevanter Kennzahlen Qualifications - Erfahrung als Content Creator, Social Media Manager, UGC Creator oder in einer vergleichbaren Position - Du fühlst dich vor der Kamera wohl und kannst Inhalte authentisch präsentieren - Sicheres Gespür für TikTok-, Instagram- und Reel-Trends - Kreativität sowie ein gutes Verständnis für Storytelling und Social Media - Erfahrung in der Erstellung performancestarker Kurzvideos - Strukturierte, eigenverantwortliche Arbeitsweise - Eigeninitiative und Motivation, neue Ideen einzubringen und umzusetzen - Sehr gute Deutschkenntnisse in Wort und Schrift - Idealerweise besitzt du selbst einen Hund oder bringst eine große Leidenschaft für Hunde und die Heimtierbranche mit. Benefits - 100 % Remote-Arbeit - Flexible Arbeitszeiten - Viel kreativer Gestaltungsspielraum - Die Möglichkeit, das Gesicht einer schnell wachsenden Marke zu werden - Direkter Einfluss auf den Markenauftritt und das Wachstum unserer Social-Media-Kanäle - Kurze Entscheidungswege und schnelle Entscheidungen - Zusammenarbeit mit einem erfahrenen Marketing-Team - Langfristige Zusammenarbeit mit Entwicklungsperspektive