HomeWell Care Services GA325

Role Description HomeWell Care Services is seeking an experienced Part-Time Social Media Manager to grow our brand awareness, generate qualified leads, and increase community engagement across multiple social media platforms. The ideal candidate has a proven track record of growing a franchise or multi-location business through social media marketing and can demonstrate measurable results. Experience in the home care, healthcare, senior care, or franchise industry is strongly preferred. - Develop and execute social media strategies across Facebook, Instagram, LinkedIn, Google Business Profile, and other platforms - Create engaging content, graphics, reels, and videos - Grow followers, engagement, and local brand awareness - Manage posting calendars and scheduling tools - Monitor comments, messages, and online reviews - Track and report key performance metrics - Coordinate social media campaigns with paid advertising efforts - Generate leads for caregivers and prospective clients - Collaborate with ownership on local marketing initiatives Qualifications - 3+ years of social media management experience - Proven experience growing a franchise, multi-location business, or local service business - Portfolio demonstrating measurable growth and results - Experience with Meta Business Suite, Instagram, LinkedIn, Canva, and content creation tools - Strong writing and communication skills - Home care, healthcare, senior care, or franchise marketing experience preferred - Experience running and optimizing Facebook and Instagram campaigns is a plus Requirements - Part-Time Position - Flexible Hours - Competitive Pay Based on Experience Benefits - Bonus based on performance - Competitive salary Required Application Question Please provide examples of franchise or local service businesses you have grown through social media and include specific results (follower growth, engagement, leads generated, revenue impact, etc.). This is a remote position.