• Architect and manage distinct, highly tailored content across Instagram, TikTok, LinkedIn, X, and Facebook for both the CrescentRating (B2B) and HalalTrip (B2C) brand identities, ensuring uncompromising quality and strict adherence to cultural nuances. • Actively leverage AI tools to supercharge content ideation, research, and operational workflows, while providing rigorous human review, copy-editing, and model training to ensure zero compromise on our authentic brand voice. • Track performance metrics—including reach, engagement, and content performance—not just to report, but to extract actionable insights and rapidly pivot strategies based on what the data demands. • Go beyond standard execution by continuously testing new content formats, adapting to platform algorithm shifts, and pitching innovative campaigns aligned with key moments in the Muslim travel calendar. • Own and optimize our social media pipeline and content calendars, finding intelligent ways to streamline scheduling and administrative tasks so your energy remains focused on high-impact storytelling. • Monitor audience engagement and act as the frontline guardian of our brands, responding to interactions in a timely, empathetic, and highly brand-appropriate manner.

• Maintain and update the Shopify store for merchandise, analyze analytics, and market products to drive engagement and sales. • Manage and optimize paid ad campaigns on Google (Search Ads) and Meta (Facebook and Instagram Ads), including budget allocation and performance monitoring. • Implement and maintain SEO best practices for our website and other digital assets. • Create compelling visual content for various platforms for branding and merchandise logos. • Edit long-form podcast content into concise, engaging video clips and develop creative short-form video content to capture audience attention. • Develop and execute social media strategies for Instagram, Facebook, TikTok, and YouTube. This includes consistent posting, active commenting, and proactive engagement to build traction and a strong following. • Provide regular reports on the performance of digital marketing campaigns and social media activities. • Ensure all content and marketing efforts align with the established brand and messaging. • Work effectively to enhance and support the existing infrastructure and team.

• Plan, build, and manage paid social campaigns across Meta, TikTok Ads, and Pinterest • Write ad copy and brief the creative team on winning ad concepts • Set up pixel tracking, conversion events, and attribution correctly • Optimize campaigns daily for CPA, CTR, and ROAS • Conduct audience testing — lookalikes, interest targeting, retargeting • Run creative A/B tests to find winning angles • Report weekly on spend efficiency and recommendations for scaling or cutting

• Full ownership of the LinkedIn channel — content plan, writing, publishing, and analytics. Your posts land in front of CPOs and CFOs at our target companies. • Product content: turn feature releases and product updates into blog posts, LinkedIn content, and website copy that actually connects with B2B buyers. • Stakeholder management: independently extract insights from product, sales, and AM teams — no chasing required. Build bridges so content flows without bottlenecks. • PR & thought leadership: expert articles, media commentary, and thought leadership content that establishes Solidgate as the go-to voice in payments.