• Build and own the organic social strategy for Ethos and a new brand launching soon, with distinct approaches for each platform — LinkedIn, Meta, TikTok, YouTube, and beyond • Think platform-natively: what works on TikTok is not what works on LinkedIn, and you know the difference instinctively • Identify and monitor KPIs per platform and use them to sharpen your approach over time • Explore emerging channels (Reddit, Threads, and others) where our audiences live and where we haven't yet shown up • Help create, edit, and publish high-quality content across all channels — short-form video, static, stories, reels, and long-form YouTube. • Repurpose and reimagine content made for paid social and TV, adapting it for organic without it feeling like a cut-down • Edit with expert-level fluency in CapCut and other mobile-first social editing tools • Develop net-new organic content that follows platform best practices and feels made for the feed, not repurposed from somewhere else • Be comfortable on camera when the moment calls for it — you don't need a production team to make something worth watching • Help to identify, source, contract, brief/script UGC and influencers to partner with • You are comfortable writing copy, both long form and short • Show up as the voice of Ethos (and our second brand) across channels — from evergreen content to company milestones and product launches to cultural moments that feel right for us • Become an expert in the category and engage with followers, respond to comments, and build community in a way that feels genuine. • Collaborate closely with the Creative Strategy, Paid Social, and Influencer teams to keep organic and paid working together • Build AI-powered workflows that reduce time spent on repetitive tasks and increase the volume and quality of output • Stay current on how social platforms and AI tools are evolving and factor that into how we show up

Role Description Wir suchen keinen klassischen Social Media Manager im Hintergrund, sondern eine Persönlichkeit, die selbst vor der Kamera steht und DoggyLove authentisch repräsentiert. Die Zusammenarbeit erfolgt vollständig remote – du kannst von überall aus arbeiten. - Du verantwortest gemeinsam mit unserem Team den gesamten Social-Media-Prozess – von der Idee bis zur Veröffentlichung. - Entwicklung kreativer Content-Ideen für TikTok und Instagram - Erstellung von Redaktions- und Contentplänen - Eigenständige Aufnahme von Video-Content vor der Kamera - Authentische Präsentation unserer Marke und Produkte - Entwicklung neuer Content-Formate sowie das Aufgreifen aktueller Social-Media-Trends - Übergabe des Rohmaterials an unseren Video-Cutter - Briefing und Abstimmung mit unserem Cutter - Planung, Scheduling und Veröffentlichung der Inhalte auf TikTok und Instagram - Betreuung und Weiterentwicklung unserer Social-Media-Kanäle - Erstellung und Veröffentlichung von Storys zur Unterstützung neuer Reels und Beiträge - Community Management sowie Beantwortung von Kommentaren und Nachrichten - Beobachtung aktueller Trends, Sounds und viraler Formate - Analyse der Performance sowie kontinuierliche Optimierung unserer Inhalte anhand relevanter Kennzahlen Qualifications - Erfahrung als Content Creator, Social Media Manager, UGC Creator oder in einer vergleichbaren Position - Du fühlst dich vor der Kamera wohl und kannst Inhalte authentisch präsentieren - Sicheres Gespür für TikTok-, Instagram- und Reel-Trends - Kreativität sowie ein gutes Verständnis für Storytelling und Social Media - Erfahrung in der Erstellung performancestarker Kurzvideos - Strukturierte, eigenverantwortliche Arbeitsweise - Eigeninitiative und Motivation, neue Ideen einzubringen und umzusetzen - Sehr gute Deutschkenntnisse in Wort und Schrift - Idealerweise besitzt du selbst einen Hund oder bringst eine große Leidenschaft für Hunde und die Heimtierbranche mit. Benefits - 100 % Remote-Arbeit - Flexible Arbeitszeiten - Viel kreativer Gestaltungsspielraum - Die Möglichkeit, das Gesicht einer schnell wachsenden Marke zu werden - Direkter Einfluss auf den Markenauftritt und das Wachstum unserer Social-Media-Kanäle - Kurze Entscheidungswege und schnelle Entscheidungen - Zusammenarbeit mit einem erfahrenen Marketing-Team - Langfristige Zusammenarbeit mit Entwicklungsperspektive

• Architect and manage distinct, highly tailored content across Instagram, TikTok, LinkedIn, X, and Facebook for both the CrescentRating (B2B) and HalalTrip (B2C) brand identities, ensuring uncompromising quality and strict adherence to cultural nuances. • Actively leverage AI tools to supercharge content ideation, research, and operational workflows, while providing rigorous human review, copy-editing, and model training to ensure zero compromise on our authentic brand voice. • Track performance metrics—including reach, engagement, and content performance—not just to report, but to extract actionable insights and rapidly pivot strategies based on what the data demands. • Go beyond standard execution by continuously testing new content formats, adapting to platform algorithm shifts, and pitching innovative campaigns aligned with key moments in the Muslim travel calendar. • Own and optimize our social media pipeline and content calendars, finding intelligent ways to streamline scheduling and administrative tasks so your energy remains focused on high-impact storytelling. • Monitor audience engagement and act as the frontline guardian of our brands, responding to interactions in a timely, empathetic, and highly brand-appropriate manner.

• Maintain and update the Shopify store for merchandise, analyze analytics, and market products to drive engagement and sales. • Manage and optimize paid ad campaigns on Google (Search Ads) and Meta (Facebook and Instagram Ads), including budget allocation and performance monitoring. • Implement and maintain SEO best practices for our website and other digital assets. • Create compelling visual content for various platforms for branding and merchandise logos. • Edit long-form podcast content into concise, engaging video clips and develop creative short-form video content to capture audience attention. • Develop and execute social media strategies for Instagram, Facebook, TikTok, and YouTube. This includes consistent posting, active commenting, and proactive engagement to build traction and a strong following. • Provide regular reports on the performance of digital marketing campaigns and social media activities. • Ensure all content and marketing efforts align with the established brand and messaging. • Work effectively to enhance and support the existing infrastructure and team.