• Implementing conversion rate optimizations • Optimizing funnels • Providing feedback on copywriting and client-created pages • Analyzing data dashboards and user behavior • Writing weekly updates

• Own the day-to-day execution of our web experimentation program • Analyze heatmaps, session recordings, FullStory, and GA4 to identify friction points, drop-off patterns, and conversion opportunities across the site • Document behavioral findings and translate them into clear, prioritized observations that inform test ideas, UX improvements, and design decisions • Generate data-backed test ideas and write structured hypotheses that clearly articulate the problem, proposed change, and expected outcome • Collaborate with the Manager to align the test backlog with the CRO strategy and business priorities • Track prior experiments to build on learnings and avoid redundancy • Own and maintain the monthly testing roadmap, keeping it accurate and prioritized • Manage every test through the full pipeline - brief, Asana ticket creation, design coordination, dev handoff, QA, launch, and monitoring • Maintain clear documentation and ticket hygiene so stakeholders always have visibility into test status • Configure all experiments in Webflow Optimize, including audience segmentation, traffic allocation, goal tracking, and variant logic • Own pre-launch QA across devices and browsers, verifying tracking, rendering, and experiment logic • Monitor live tests for data quality and flag anomalies or early signals to the Manager • Serve as the team's go-to expert on Webflow Optimize - understanding its full capabilities and best practices • Stay current on platform updates and proactively identify ways to run more sophisticated experiments • Write a detailed post-test report for every experiment - results, statistical significance, segment analysis, and a clear win/loss/inconclusive call • Maintain the CRO testing deck as an organized, up-to-date knowledge base that the wider company can reference • Partner with the Manager on site-wide KPI tracking and contribute to monthly and quarterly performance reporting

• Conduct welcome calls to newly registered clients and introduce them to the platform • Guide clients through key platform features, helping them take meaningful first steps toward activation • Drive client conversion by proactively engaging users and moving them toward becoming active on the platform • Inform clients about platform updates, new features, or important changes • Address initial client questions and provide clear, helpful guidance • Maintain accurate records of client interactions and follow-up actions • Collaborate with internal teams to share client feedback and improve the onboarding experience

• Build the CRO Operating System • Design and implement the full CRO operating system • Maintain a prioritized, always-active testing backlog • Own the full test lifecycle end-to-end • Write clear, actionable briefs • Drive Conversion Rate and CAC Efficiency • Improve new customer conversion rate and new customer ROAS • Reduce funnel drop-off at every key step • Collaborate with Analytics to ensure contribution margin is accurately measured