• Own the day-to-day execution of our web experimentation program • Analyze heatmaps, session recordings, FullStory, and GA4 to identify friction points, drop-off patterns, and conversion opportunities across the site • Document behavioral findings and translate them into clear, prioritized observations that inform test ideas, UX improvements, and design decisions • Generate data-backed test ideas and write structured hypotheses that clearly articulate the problem, proposed change, and expected outcome • Collaborate with the Manager to align the test backlog with the CRO strategy and business priorities • Track prior experiments to build on learnings and avoid redundancy • Own and maintain the monthly testing roadmap, keeping it accurate and prioritized • Manage every test through the full pipeline - brief, Asana ticket creation, design coordination, dev handoff, QA, launch, and monitoring • Maintain clear documentation and ticket hygiene so stakeholders always have visibility into test status • Configure all experiments in Webflow Optimize, including audience segmentation, traffic allocation, goal tracking, and variant logic • Own pre-launch QA across devices and browsers, verifying tracking, rendering, and experiment logic • Monitor live tests for data quality and flag anomalies or early signals to the Manager • Serve as the team's go-to expert on Webflow Optimize - understanding its full capabilities and best practices • Stay current on platform updates and proactively identify ways to run more sophisticated experiments • Write a detailed post-test report for every experiment - results, statistical significance, segment analysis, and a clear win/loss/inconclusive call • Maintain the CRO testing deck as an organized, up-to-date knowledge base that the wider company can reference • Partner with the Manager on site-wide KPI tracking and contribute to monthly and quarterly performance reporting

• Conduct welcome calls to newly registered clients and introduce them to the platform • Guide clients through key platform features, helping them take meaningful first steps toward activation • Drive client conversion by proactively engaging users and moving them toward becoming active on the platform • Inform clients about platform updates, new features, or important changes • Address initial client questions and provide clear, helpful guidance • Maintain accurate records of client interactions and follow-up actions • Collaborate with internal teams to share client feedback and improve the onboarding experience

• Build the CRO Operating System • Design and implement the full CRO operating system • Maintain a prioritized, always-active testing backlog • Own the full test lifecycle end-to-end • Write clear, actionable briefs • Drive Conversion Rate and CAC Efficiency • Improve new customer conversion rate and new customer ROAS • Reduce funnel drop-off at every key step • Collaborate with Analytics to ensure contribution margin is accurately measured

Role Description This position reports to: Sales Manager NAM - Metals In this role, you will be responsible for the sales of products/systems/services within a designated market/division, in line with the division strategy. Each day, you will achieve both qualitative and quantitative sales targets to ensure sustainable order growth, revenues, profitability, market share, and customer satisfaction. You will also showcase your expertise by identifying and developing new sales opportunities. The work model for the role is: Travel for Work and Work from home when not travelling. This role is contributing to the Metals and Power Conversion group in the Process Industries division under Automation business area in South East and Part of Midwest region. Main stakeholders are Metals Industry customers, manufacturers of steel, aluminum, copper and other metals. - Communicating to the customers about details related to delivery time, payments, and general terms and conditions, in line with ABB’s offering and strategy. - Ensuring efficient marketing activities and communicating our value proposition to customers. - Identifying and driving the development of new market opportunities in the designated market. - Managing administrative procedures in sales processes and supports cash collection and project management activities, when needed. Qualifications - Bachelor’s degree in Electrical or Electronics Engineering, or equivalent education. - 7+ years of experience in the metals industry, with understanding processes in the industry and some detailed knowledge of some of the metals applications i.e. Material Handling, Primary Metals (Melting & Casting), Hot and Cold Rolling Mills and Processing Lines. - Knowledge of AC, DC Drives, Motors, Switchgears, MCC's and Process Automation. - Ability to demonstrate your experience in the metals industry and manage the customers accounts techno commercially for solutions and service business. - Ability to communicate clearly with the existing customers and skills to make cold calls to establish the relationship with the new/unreached customers. - You are able to learn and absorb different relevant tools available within Process Division Industry for metals market. - Possess an enhanced knowledge of general business software/platforms like Microsoft word, excel, SFDC, etc. - You are ability to internalize the customer requirements/information and communicate with the supporting team to have the proper equipment/systems configured for the opportunities. - You are at ease communicating in English. Benefits - Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan. - Choice between two dental plan options: Core and Core Plus. - Vision benefit. - Company paid life insurance (2X base pay). - Company paid AD&D (1X base pay). - Voluntary life and AD&D – 100% employee paid up to maximums. - Short Term Disability – up to 26 weeks – Company paid. - Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay. - Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance). - Parental Leave – up to 6 weeks. - Employee Assistance Program. - Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption. - Employee discount program. - 401k Savings Plan with Company Contributions. - Employee Stock Acquisition Plan (ESAP). - ABB provides 11 paid holidays. Vacation is provided based on years of service for hourly and non-exempt positions. Salaried exempt positions are provided vacation under a permissive time away policy.